This study examines gender typing of industrial products in the activity of industrial design. Thus firstly, the meaning of gender, related theories and gender stereotypes have been reviewed through the literature survey in order to pinpoint the stereotypical attributes assigned to men and women through society and culture. Secondly, the effect of the stereotypical gender attributes on the act of possessing products have been examined. In return, a literature survey on the cognitive aspects of design has been conducted in order to question whether these gender attributes might have a similar impact on the design activity. The findings of the literature survey pointed towards categorical information processing theories as an appropriate tool to gender type products and also as a tool to measure the gender qualities of a product. To test the applicability of the methodology of categorization a study has been conducted with industrial designers and industrial design students in which the students were asked to design gender typed products and industrial designers were asked to rate their perceptions of genderedness of the designs. The test revealed the existence of a mental library consisting of categorized images corresponding to stereotypical gender attributes in the individuals, thus preparing the grounds for the use of this process in the industrial design activity.

The basic notion of this study is related with visual attributes of products which reflect the identity of the company as well as form and design consistency which is a factor forming corporate identity. The sub-notions of the topic are elaborated in the literature review. The efforts which aimed at finding out the distinguishing characteristics of products focused on certain sample products. Digital camera is selected for the field study. The objective of the study is to put evidence that firms can be distinguished from each other with the help of visual attributes of their products and to determine which factors are effective throughout this process.

This study discusses product form perception within the context of communication. The emphasis is on meanings attributed to product visual form, and more specifically the correspondence between messages designers intend users to receive and the messages that users actually receive. Four groupings of appearance-based product attributes are identified / 1) social values and positions / 2) usability and interaction / 3) visual qualities / and 4) personality characteristics. The study was driven by the main research question / &lsquo / do users perceive the same meaning from product appearance as designers intended, or is there a level of mismatch?&rsquo / . An empirical study was conducted using newly-designed Turkish seating furniture to investigate the relationship between designers&rsquo / and users&rsquo / ascription of meanings to products based on appearance, as a means to validate or refute opposing answers to the main research question. The results of the study reveal that there exist some considerable differences between designers&rsquo / intended messages and users&rsquo / perceived messages decoded from product visual form. The study suggests that designers perform less well at communicating product meanings related to two of the four groupings: usability and interaction, and personality characteristics. Accordingly, these are identified as priority areas for improved message transmission.

Product form is the principal factor that affects the consumer response. It influences the consumer preferences in many ways and affects the success of the product in the market. The response is moderated by several influences including individual tastes and preferences, personal characteristics, cultural and social context and other situational factors. The purpose of this study is to find whether gender as a personal characteristics, has an influential effect on the perception of the product form. A survey was conducted with a sample set of mobile phones. To quantify the participants&amp / #8217 / perceptions, semantic differential method was used in which participants were asked to rate characteristics over a set of opposite adjective pairs. It is found out that, with respect to particular adjectives, responses to product form might be significantly different for males and females.

This thesis addresses the issue of the interplay of product form changes and experience in simultaneous interpreting from English into Czech comparing students and graduates in Interpreting. The purpose of this study is to conduct a systematic overview of language form errors in simultaneous interpretation performed by interpreters on different stages of acquiring interpreting skills. The study is divided into two sections - theoretical and empirical. The theoretical section introduces the current state of knowledge and the findings of previous studies concerning product form changes on a language level in simultaneous interpreting. The present study is based on the assumption that growing experience and regular interpreting excercise improve interpreter's output form achieving thus a smooth and fluent interpreting perfomance without any language disfluencies unpleasant to the listener. The study also addresses listener's perception of the language form of interpreter's output with all of its potential infelicities. The empirical section consists of an experiment which is divided into two parts. The first part aims at classifying and quantifying product form changes in simultaneous interpreting performed by three groups of interpreters - beginning students, advanced students and graduates in...

Um conjunto de modelos compostos de redes de filas em grades finitas servindo como ambientes aleatorios para um ou mais passeios aleatorios, que por sua vez podem afetar o comportamento das filas, e desenvolvido. Duas formas de interacao entre os passeios aleatorios sao consideradas. Para cada modelo, e provado que o processo Markoviano correspondente e recorrente positivo e reversivel. As equacoes de balanceamento detalhado sao analisadas para obter a forma funcional da medida invariante de cada modelo. Em todos os modelos analisados neste trabalho, a medida invariante em uma grade finita tem forma produto. Modelos de redes de filas como ambientes para multiplos passeios aleatorios sao estendidos a grades infinitas. Para cada modelo estendido, sao especificadas as condicoes para a existencia do processo estocastico na grade infinita. Alem disso, e provado que existe uma unica medida invariante na rede infinita cuja projecao em uma subgrade finita e dada pela medida correspondente de uma rede finita. Finalmente, e provado que essa medida invariante na rede infinita e reversivel. / A set of models composed of queueing networks serving as random environments for one or more random walks, which themselves can affect the behavior of the queues, is developed. Two forms of interaction between the random walkers are considered. For each model, it is proved that the corresponding Markov process is positive recurrent and reversible. The detailed balance equa- tions are analyzed to obtain the functional form of the invariant measure of each model. In all the models analyzed in the present work, the invariant measure on a finite lattice has product form. Models of queueing networks as environments for multiple random walks are extended to infinite lattices. For each model extended, the conditions for the existence of the stochastic process on the infinite lattice are specified. In addition, it is proved that there exists a unique invariant measure on the infinite network whose projection on a finite sublattice is given by the corresponding finite- network measure. Finally, it is proved that that invariant measure on the infinite lattice is reversible.

Um conjunto de modelos compostos de redes de filas em grades finitas servindo como ambientes aleatorios para um ou mais passeios aleatorios, que por sua vez podem afetar o comportamento das filas, e desenvolvido. Duas formas de interacao entre os passeios aleatorios sao consideradas. Para cada modelo, e provado que o processo Markoviano correspondente e recorrente positivo e reversivel. As equacoes de balanceamento detalhado sao analisadas para obter a forma funcional da medida invariante de cada modelo. Em todos os modelos analisados neste trabalho, a medida invariante em uma grade finita tem forma produto. Modelos de redes de filas como ambientes para multiplos passeios aleatorios sao estendidos a grades infinitas. Para cada modelo estendido, sao especificadas as condicoes para a existencia do processo estocastico na grade infinita. Alem disso, e provado que existe uma unica medida invariante na rede infinita cuja projecao em uma subgrade finita e dada pela medida correspondente de uma rede finita. Finalmente, e provado que essa medida invariante na rede infinita e reversivel. / A set of models composed of queueing networks serving as random environments for one or more random walks, which themselves can affect the behavior of the queues, is developed. Two forms of interaction between the random walkers are considered. For each model, it is proved that the corresponding Markov process is positive recurrent and reversible. The detailed balance equa- tions are analyzed to obtain the functional form of the invariant measure of each model. In all the models analyzed in the present work, the invariant measure on a finite lattice has product form. Models of queueing networks as environments for multiple random walks are extended to infinite lattices. For each model extended, the conditions for the existence of the stochastic process on the infinite lattice are specified. In addition, it is proved that there exists a unique invariant measure on the infinite network whose projection on a finite sublattice is given by the corresponding finite- network measure. Finally, it is proved that that invariant measure on the infinite lattice is reversible.