This work focuses on risk management in a company that develops its activities through online marketing. Review of literature defines important terms that correspond to a given topic. Mostly we speak of identification, analysis methods and subsequent elimination of the impact of risks. In the analytical part are identified all possible risks for the company, which was established through external and internal environment of the company. Using lessons learned from the practical part contains recommendations on the elimination of risk.

Companies invest their resources into different products. That constellation of products, how they interact with each other, and how they are positioned defines the company's Product Portfolio. Moreover, that constellation of products is critical for the company's financial success. The Product Portfolio evaluation is essential to assess if the company's resources are invested in the most efficient way or if there could be some optimizations that would improve the results. A key outcome is that in order to optimize the Product Portfolio, a company must first evaluate and characterize that portfolio. This work aims to define a methodology for holistically evaluating a company's portfolio by analyzing different parameters. This new methodology will be used in an example market. In this work, we ran the evaluation in the cloud computing market, a new market that is still growing but with few remarkable players that account for more than 50% of the market's total revenues. In the analysis of the cloud computing market and the main suppliers in the market, we will apply the suggested methodology. That would enable to summarize the main characteristics of the leading players' portfolios and provide optimization recommendations that would improve the portfolios' quality and ultimately the results of those companies.

The transfer of information between the different phases of construction projects is limited, which complicates the quality assurance of configurations. Functional requirements on the building configuration are often ambiguous and lack measurable acceptance criteria. Vaguely described criteria provide an insufficient basis for the design and verification acceptance values. The contractor is often the first to consider the feasibility just before or during the production phase. However, feasibility including production methods should be considered with the establishment of each design solutions. Costs or time consequences are often the basis for change decisions, while the investigations of the impact on the building configuration and functionality are insufficient. A continuous flow of information with functional requirements as a controlling factor is required to control configurations. Functionality that ensure high quality patient care are essential in health care facilities, therefore the control of the configurations are particularly important. This licentiate thesis shows how configuration information in healthcare construction projects can ensure necessary building functionality. The following information areas are identified as necessary for control of configurations: function, verification, design solution, production and change control. All information is related and changes in one area affect the others, directly or indirectly during construction projects. The studies that are the basis of this licentiate thesis show that the management of configuration information was deficient in healthcare construction projects, especially regarding availability and interconnectivity. In addition, the information was not available at the right time during the construction process, which impaired configuration control. For example, verification methods were not available until the end of production. This precluded verification of intended functionality through large parts of the construction project. Detailed change information from digital models of buildings can significantly improve control of configurations, but this requires standardisation of input data. In the manufacturing industry, configuration management is practised to ensure that products fulfil the required functions throughout their entire lifecycle. Development of new technologies, such as digital processes and industrialised construction, require that construction projects develop working processes similar to those of the manufacturing industry. The risk of unnecessary rework with subsequent cost increases, delays and environmental impact decrease with increased control of the configuration. In construction projects, systematic management of configuration information can ensure delivery of healthcare facilities with intended functionality. / Överföringen av information mellan de olika faserna i byggprojekt är ofta begränsad, vilket försvårar kvalitetssäkring av utformningen. De funktionella kraven på byggnadens utformning är ofta tvetydiga och saknar mätbara acceptanskriterier. Det ger en otillräcklig grund för projekteringslösningarnas och verifieringsmetodernas acceptansvärden. Möjligheten att färdigställa en utformning övervägs ofta av entreprenören precis före eller under produktionsfasen, men bör säkerställas för varje projekteringslösning. Beslut gällande ändringar baseras ofta på kostnads- eller tidskonsekvenser, medan utredningar av hur byggnaders utformning och påverkas är otillräcklig. Ett kontinuerligt informationsflöde med funktionella krav som styrande faktor krävs för att kontrollera utformning. Kvaliteten på patientvården måste säkerställas i vårdbyggnader, därför blir kontroll av utformningen är särskilt viktig. Denna licentiatuppsats visar hur utformningsinformation i vårdbyggnadsprojekt kan säkerställa anläggningens funktionalitet. Följande informationsområden identifieras som nödvändiga för kontroll av utformningen: funktion, verifiering, designlösning, produktion och ändringskontroll. Information gällande utformningen av en byggnadsdel är relaterad och ändringar inom ett område påverkar de andra, direkt eller indirekt under ett byggprojekt. Studierna som ligger till grund för denna licentiatuppsats visar att det finns brister inom alla områden av utformningsinformation, speciellt gällande tillgänglighet och sammankoppling. Kontroll av utformningen försvårades dessutom av att informationen inte var tillgänglig vid rätt tidpunkt under byggprocessen. Verifieringsmetoder fanns till exempel inte tillgängliga förrän i slutet av produktionen. Det försvårar säkerställandet av avsedda utformning genom stora delar av projektet. Detaljerad information från digitala byggnadsmodeller kan förbättra kontrollen av vårdbyggnaders utformning, men det kräver standardisering av indata. Tillverkningsindustrin utövar konfigurationsledning för att säkerställa att produkters utformning motsvarar kravställda funktioner genom hela deras livscykel. Utvecklingen av nya tekniker, såsom digitala processer och industriell produktion, kräver att byggprojekt utvecklar arbetsprocesser som liknar de i tillverkningsindustrin. Risken för onödiga omarbetningar med efterföljande kostnadsökningar, förseningar och miljöpåverkan minskar med ökad utformningskontroll. Systematisk hantering av utformningsinformation i vårdbyggnadsprojekt kan säkerställa att leveransen uppfyller avsedd funktionalitet. / <p>QC 20201002</p>

Indiana University-Purdue University Indianapolis (IUPUI) / Industry is facing the challenge of increasing product complexity while at the same time reducing cost and time in a highly competitive global market. Product Lifecycle Management (PLM) and Systems Engineering have the potential to help companies avoid costly product development and launching, as well as failure during use; these two concepts not only share many common characteristics, but also complement each other. PLM provides an information management system that can seamlessly integrate enterprise data, business processes, business systems and, ultimately, people throughout all phases of the product lifecycle. Systems engineering is an interdisciplinary approach to designing, implementing, evaluating, and managing the complex human-made systems over their life cycle. The same underlying methods that improve management of products and services can be used to organize the framework in which PLM systems are implemented, integrated, and evolved. Though several studies have indicated that adopting Systems Engineering with PLM brings many benefits for industries, implementation of PLM based Systems Engineering with PLM has rarely been conducted. Pattern-Based Systems Engineering (PBSE), a form of Model-Based Systems Engineering (MBSE) based on the use of Systematic Metamodel (S* Metamodel), represents a family of manufacturing system, and is used in the life cycle processes of ISO 15288, was implemented here using TEAMCENTER® PLM software as the platform. More specifically, we have implemented the key portion of the General Production Pattern based on S* Metamodel, and demonstrated the benefit through the manufacturing of oil filter case study. The above implementation have resulted in a powerful systems engineering model in PLM that leverages the capabilities of Teamcenter, to enable an enhanced systems engineering approach. Benefits brought to systems engineering practice include: the ability to capture and reflect stakeholders' requirements and changes in product design process promptly and accurately; the ability of systems engineers to create models quickly and prevent mistakes during modeling; the ability of systems engineers to do their job much easily by using reusable and reconfigurable models; the ability to re-use of previous designs in a new process.

This thesis investigates the concept of citizen developers, in which employees in an organisation take on the role of developers and create software using low-code tools. The primary focus of this report is to examine the necessary steps an organisation must take when introducing citizen developers, particularly regarding solution maintenance. The purpose, therefore, is to establish a foundation for utilising the concept of citizen developers in the workplace, bridging the gap between users and developers. Furthermore, this study aims to explore the organisational structure required to incorporate citizen developers and identify the advantages and drawbacks associated with an organisational structure tailored for citizen developers. Citizen developers possess distinct roles and responsibilities within an organisation, making them experts in their respective fields. This expertise renders citizen developers a valuable resource, as they develop solutions to enhance their own work efficiency and effectiveness. A case company has been selected for this study, and interviews have been conducted with multiple employees from the organisation. Through analysis of these interviews and a comprehensive literature review, a governance model has been developed. The governance model delineates the level of responsibility citizen developers should assume, and an evaluation of the model also uncovers potential advantages and drawbacks of introducing citizen developers within an organisation. Ultimately, this thesis aims to contribute to research on the subject of citizen developers, with particular emphasis on solution maintenance.

The effects of experience and expertise on managers' search for information while screening new product concepts were investigated using a computer interactive screening simulation. Relationships between respondents' attributions about product success and failure, their judgments of the diagnosticity (predictive usefulness) of different types of information, and information search were also investigated. Sixty-two respondents from the microcomputer software industry and the pharmaceutical industry were involved in the study. They searched for information about three new product concepts, then evaluated the three concepts. The three concepts were designed to vary the decision context--one concept had predominantly favorable attributes, one had predominantly unfavorable attributes, and one was mixed. The study showed that experience and expertise were related but distinct constructs which could have differing effects on information search and on concept evaluation. Under conditions of favorable and mixed attributes, increased expertise and experience led to less information search. Expertise was related to spending less time in search, while experience was related to spending more time searching for information. Both constructs were related to managers' perceptions of information diagnosticity. Both constructs were also related to the cutoffs used when screening new product concepts, though the relationships depended on the criteria for screening as well as the respondent's industry. Expertise was related to the evaluation of the new product concepts, while experience was not. / Ph. D.

The worldwide technological explosion has dramatically changed the basis of international competition. The accelerated rate of change in product engineering and process technology has led to decreasing product life cycles and made equipment obsolescence a primary concern to U.S. manufacturers. Researchers in academia, industry, and the government have unanimously agreed on the primary role that the investment in advanced manufacturing technologies (AMT, eg., Flexible Manufacturing Systems) can play in meeting the challenges of the new global business environment. However, U.S. manufacturing technology is still lagging far behind U.S. innovation , and many U.S. firms are practically unable to justify the needed modernization. Many authors have written about the necessity to account for strategic, long-term benefits associated with acquiring new AMT’s in order for U.S. manufacturers to justify more easily, and more realistically, their investment decisions. However, most of these authors have overlooked the fact that the decision to acquire a new AMT is most likely to displace existing resources, and that unless manufacturers are offered a tool to evaluate the impact of abandoning obsolete or less-than-profitable products and/or processes and justify such a decision, the needed modernization process will continue to be hindered. The objective of this research is bifold. First, the product/process abandonment problem is reformulated from a new perspective which is congruent with the requirements of the new global business environment. And second, a global decision model (GDM) incorporating the product abandonment option into the company’s overall strategic planning and control system is developed which seeks to help U.S. manufacturers make world-class capital expenditure decisions. To this end, an extensive taxonomic analysis was first conducted to investigate the product abandonment analysis topic as treated in the literature of engineering economy, financial management, management accounting, marketing, strategic management, and corporate organizational and behavioral sciences. The product abandonment problem is then reformulated in view of both the strengths and shortcomings of traditional models and the requirements of the new business environment. Finally, the developed solution methodology is described, implemented as a computer program, and illustrated through an actual case-study. The GDM is governed by an abandonment algorithm and a multi-attribute decision module (MADM) which are interfaced in a highly interactive mode. The proposed abandonment algorithm uses a recursive dynamic programming search method to determine at each decision point in the project life cycle whether it is more profitable to abandon a product or to continue its operations for one more time period. The MADM translates various strategic objectives of the company, financial and non-financial, into quantifiable performance measures and ranks alternative improvement portfolios. Production simulation techniques and activity-based costing (ABC) are suggested to collect the needed input data for the model. Preference ordering theory is used to account for management’s attitude toward risk and make trade-offs between project profitability and riskiness. Once a course of action is selected, its performance must be continuously monitored and controlled in view of pre-specified strategic performance targets. The results obtained from the analysis of the case study confirmed the economic validity of the philosophy underlying the developed solution methodology as well as the ease of application of such a methodology to a wide range of real-life problems. They also demonstrated the benefits that a company can forgo by ignoring the abandonment option throughout the product life cycle. In conclusion, the developed model is believed to be a sophisticated, yet practical, tool which can help engineering managers reach more informed, and therefore more competitive, decisions about their firms’ portfolio of products. Furthermore, pertinent recommendations were made to direct future research regarding this subject matter. / Ph. D.

Co-creation is an emerging phenomenon that occurs when two or more parties work together to create value. Co-creation, which is a key component to service dominant logic, is present in business to business, business to consumer, and consumer to consumer processes. This dissertation will focus on the business to consumer (and consumer to business) co-creation relationship. Much of the current business to consumer co-creation literature is qualitative in nature, with quantitative work just now beginning to emerge. As such, there is still much about the phenomenon of co-creation that is not understood. When looking at co-creation in the context of brand management, even less is known. In today's age of digital interaction where consumers are gaining more power on a daily basis, practitioners and academics should understand the motivations for consumers to engage brands in co-creation and what the outcomes of these co-creation partnerships are. Because of this, the dissertation contains three essays with the purpose of (1) identifying the motivations for co-creation from consumer and brand perspectives, (2) exploring each of these motivators on their individual relationship to the outcome of co-creation, and (3) understanding how the perceived ability to influence a brand impacts the outcomes of co-creation. Essay 1, titled "Co-creation of brand identities: consumer and industry influence and motivations," aims to develop an understanding of the phenomena of co-creation and how the practice is used in shaping brand identities. Two studies are undertaken to provide insight into co-creation. First, a qualitative study is used to gain insight from key decision makers with responsibility for a brand. Second, a study of millennial consumers is used to develop the antecedents of consumer motivations of co-creation of brand identities. This essay then presents a comprehensive framework that encompasses two models (industry and consumer) of brand identity co-creation. Much of the current literature on co-creation is conceptual or qualitative, and these results provide the analytical support for the building blocks of co-creation theory development. Essay 2, titled "An examination of the factors leading to consumer co-creation of brand," further explores the consumer model of co-creation proposed in Essay 1. Through a series of five studies, the factors of social, fun, brand compatibility, brand commitment, and communication appeal are analyzed individually to determine how each factor impacts the consumers' willingness to engage in co-creation. The results of this study expand the academic knowledge of co-creation, by providing information about why consumers engage with brands in co-creation. Additionally, practitioners will benefit from the descriptive results which provide insight into which motivations a brand should manipulate if it wishes to engage consumers in co-creation. Essay 3, titled "When perceived ability to influence plays a role: brand co-creation in web 2.0," examines how co-creation is impacted by consumers' attributions about a brand's ability to be influenced. Through two studies, focusing on millennial consumers, this essay seeks to understand the attributions that consumers make about brands, what kind of attributions are made, and what the outcome of these attributions are – in terms of co-creation and perceived influence. This essay enhances the current knowledge on the co-creation phenomena and provides insight into the importance of a brand being perceived as being able to be influenced, which will lead to co-creation and increased purchase intentions. In sum, the three essays contained in this dissertation specify a framework for the antecedents of co-creation, an in-depth analysis of those antecedents, and an examination of how perceived influence impacts co-creation. The resulting body of work provides academics and practitioners with a base to better understand the process of co-creation.

Da Gama Textiles, based in the Eastern Cape has seen its sales of Jacquard products being affected in recent years by cheaper imported products. A study was required to enable its senior management to develop a branding strategy for its Jacquard products. In addition, senior managers required information about how to take advantage of the 2010 World Cup. Data collection was conducted in July to September 2009, using two population groups. The first one was bed and breakfast managers in KwaZulu-Natal, with the second one being top ten Jacquard customers by volume in South Africa. Results showed that awareness levels for Da Gama’s Jacquard products are low, although more than half of respondents would be willing to receive literature from Da Gama in the future relating to Jacquard products. Among the top ten customers, loyalty levels were found to be high, however customers were not satisfied with Da Gama’s price levels and felt that designs and delivery lead times could be improved. A suggested branding strategy was drafted, targeting both population groups. A strategy to build brand awareness and brand loyalty levels was suggested for bed and breakfast managers, while a strategy to improve brand loyalty levels was suggested for the top ten customers. / Business Administration / M. Tech. (Business Administration)

Thesis (MBA (Business Management))--University of Stellenbosch, 2007. / ENGLISH ABSTRACT: The main question addressed in this research study is ‘How can L’Oréal improve upon their current brand image and subsequent brand positioning amongst Stellenbosch students as their target audience’. It was therefore considered necessary for the author of this research project to effectively be able to uncover the current health of the L’Oréal brand. A brand audit was therefore performed on the corporate L’Oréal brand. Brand audits are qualitative snapshots of the current position of the brand in terms of the current perceptions of the target audience and it is important to perform them on a regular basis as target audiences may evolve over time. Through performing a brand audit, the manufacturers / marketers of the brand in question will gain a better understanding of the current problems, desires and needs of the target audience in question. The information obtained from such an audit is valuable for the organization / brand as it allows them to determine whether a costly and time-consuming process such as a brand repositioning is necessary, as well as providing valuable market research which can lead to a viable and sustainable brand strategy. In order to uncover the health of the brand and determine the perceptions, attitudes and behaviour of the target audience, a deductive approach to this study was employed. A paperbased questionnaire regarding the corporate / product L’Oréal brand was designed by the author and distributed to 444 students located on central campus at the University of Stellenbosch. A statistical significance level of five percent (α = 0.05) was employed when the information collected from the questionnaires was subjected to a series of statistical tests. Six main brand characteristics were investigated during the analysis of the survey data. These include brand awareness, attitude towards the corporate brand, attitude towards the products, level of desire for the brand, behavioural tendencies, and the value proposition. The results from the survey indicated that an overwhelming majority of respondents were familiar with the brand, and also that a large percentage of them had also used L’Oréal products. Along similar lines, the perceptions / attitudes with regards to the corporate and product brand were very, or fairly favourable amongst the respondents. There was a consistent trend amongst ethnic groups, with the white ethnic group being the most familiar with the brand, having the most favourable attitude with regards to the brand and products, and displaying the most positive usage behaviour with regards to the products. The opposite trend was observed for the black ethnic group. It was also determined that as the attitude with regards to the corporate brand increases so too does that of the product brand. This is a favourable situation for L’Oréal as efforts to build corporate brand identity can translate into strong, favourable and unique product associations. In terms of the benefits being sought, the majority of respondents ranked functional and emotional benefits as most important when using personal care products. The author was able to extract from the survey the fact that the black ethnic group had the least awareness and least favourable attitude, perception and behaviour with regards to the corporate and product brand in question. If L’Oréal is able to enhance the brand imagery amongst this target audience, they will surely build a positive brand equity as well as an additional income stream. In addition to this, the author was also able to identify that the emotional bond to the L’Oréal brand was not as strong as it could be. The respondents indicated that their level of desire for the brand was not on par with their expected / anticipated needs and that a personal care brand should fulfil more of these needs. / AFRIKAANSE OPSOMMING: Die hoofonderwerp van hierdie stuk navorsing is: “Hoe kan L’Oréal hulle huidige beeld en dus ook hulle handelsmerk posisionering tussen Stellenbosch studente as hulle teikenmark verbeter?” Dit is dus as nodig beskou dat die navorser ondersoek moet instel na die huidige gesondheid van die L’Oréal handelsmerk. ‘n Handelsmerk-oudit is dus op die korporatiewe L’Oréal handelsmerk uitgevoer. Handelsmerk-ouditte is kwalitatiewe “foto’s” van die huidige posisie van die handelsmerk in terme van die huidige persepsies van die teikenmark en dit is belangrik dat hulle op ‘n gereelde basis uitgevoer moet word want teikenmarkte evalueer oor ‘n tydperk. ‘n Handelsmerk-oudit kan daartoe lei dat die bemarkers van die handelsmerk ‘n beter begrip sal hê van die probleme, begeertes en behoeftes van hulle teikenmark. Die inligting wat deur die oudit verkry word is vir die organisasie / handelsmerk waardevol want hulle kan daaruit vasstel of ‘n duur en tydrowende proses soos handelsmerk re-posisionering nodig is, en ook kan dien as marknavorsing wat kan lei tot ‘n lewensvatbare en volhoudbare handelsmerkstategie. Om die gesondheid van die handelsmerk asook die persepsies, houdings en gedrag van die teikenmerk vas te stel, is ‘n deduktiewe benadering tot hierdie studie gevolg. ‘n Vraelys oor die korporatiewe / produk L’Oréal handelsmerk is deur die navorser opgestel en onder 444 studente op die sentrale kampus van die Universiteit Stellenbosch versprei. ‘n Statisties sinvolle vlak van vyf persent (α = 0.05) is gebruik toe die versamelde inligting van die vraelyste aan ‘n reeks statistiese toetse onderwerp is. Ses hoof handelsteken kenmerke is tydens die ontleding van die opname-data ondersoek. Dit sluit in merkbewustheid, houding teenoor die korporatiewe handelsmerk, houding teenoor die produkte, begeerte vir die handelsmerk, gedragstendense, en die waarde-proposisie. Die opname het getoon dat die oorweldigende meerderheid van die respondente die handelsmerk geken het en ook dat ‘n groot persentasie van hulle al L’Oréal produkte gebruik het. Die persepsies / houdings tussen die respondente betreffende korporatiewe- en produk handelsmerke was baie of redelik gunstig. Daar was ‘n konsekwente neiging tussen etniese groepe; die wit etniese groep ken die handelsmerk beter, het ‘n meer gunstige houding teenoor die handelsmerk en produkte en toon meer positiewe gebruiksgedrag betreffende die produkte. Die teenoorgestelde geld vir die swart etniese groep. Daar is ook vasgestel dat soos die houding teenoor die korporatiewe handelsmerk verbeter, so ook dié teenoor die produk handelsmerk. Dit is ‘n gunstige situasie vir L’Oréal want pogings om korporatiewe handelsmerk identiteit te bou sal omsit in sterk, gunstige en unieke produk assosiasies. Die navorser het uit die opname geleer dat die swart etniese groep die minste bewustheid en die ongunstigste houding, persepsie en gedrag betreffende die korporatiewe en produk handelsmerk het. As L‘Oréal die handelsbeeld onder hierdie teikenmark kan verbeter, sal hulle ‘n positiewe handelsekwiteit asook ‘n bykomende inkomstestroom kan skep. Die navorser het ook vasgestel dat die emosionele band met die L’Oréal handelsmerk nie so sterk is wat dit kan wees nie. Die respondente het aangedui dat hulle begeerte vir die handelsmerk nie so sterk is as hulle verwagte behoeftes nie en dat ‘n persoonlike sorg handelsmerk in meer van hierdie behoeftes behoort te voorsien.