As we know that the process of visions, strategies, plans, actions, reviews and re-plans are essential to managing a company and strategies obviously are the main guideline of all. The product strategies in marketing are recognized as the starting point to various kinds of strategies in production, marketing, human resource, R&D, finance, information system and logistic¡Ketc. The distribution organization of Multi-Level Marketing companies (hereafter named ¡§MLM companies¡¨) is different from those of other industries because in addition to being a customer, the distributors are not only their sales representatives but also supervisors of the sales teams. Therefore, the characteristics of distribution organization must be particularly taken into account while MLM companies plan on their product strategies. If they know well about the characteristics, the products strategies can be successfully initiated and company goal can be easily achieved as a result. In this study the data was collected through questionnaires which focus on the following three main issues in order to compare the differences and similarities of consideration factors between MLM companies and distributors while MLM companies plan on their product strategies.

El objetivo general de la investigación es conocer si las estrategias del marketing político funcional de promoción y producto que se utilizaron para las elecciones presidenciales del Perú en el año 2016, tuvieron influencia en la preferencia de los electores entre 18 y 25 años de los NSE B-C en relación a los programas que utilizaron los cinco primeros candidatos políticos. Continuando con la misma línea los objetivos específicos de la investigación se centran en identificar si el uso de los medios tradicionales, redes sociales, imagen del candidato, atractividad y carisma del político inciden en la preferencia de los electores jóvenes antes mencionados. La investigación desarrolla las variables funcionales propias del marketing en un contexto político, resaltando los elementos de promoción y producto. Una vez analizado estas variables y su relación con el marketing político se procede al diseño de instrumentos que comprueben si existe vínculo con la decisión de voto del segmento. De esta forma se empieza a ejecutar herramientas cualitativas y cuantitativas que esclarezcan los objetivos e hipótesis. Entre las conclusiones centrales de la tesis resalta la fácil adaptación de las estrategias funcionales propias del marketing empresarial en el ámbito político. Ya que el producto puede ser graficado por el candidato, la marca representa al nombre del partido político y la promoción se apoya en la teoría comunicativa. Finalmente con respecto a los cinco candidatos se concluye que todos ellos cuentan con ideologías, posturas y propuestas diferentes lo que proporcionó diversas opiniones en el segmento objeto de estudio. / The general objective of the research is to know if the strategies of political marketing linked with promotion and product that will be used for the presidential elections of Peru in 2016, had an influence on the preference of voters between 18 and 25 years of the NSE BC in relation to the programs used by the first five political candidates. Continuing along the same lines, the specific objectives of the research focus on identifying whether the use of traditional media, social networks, candidate image, attractiveness and charisma of the politician affect the preference of the young voters identified above. The research develops the functional variables of marketing in a political context, highlighting the elements of promotion and product. Once these variables and their relationship with political marketing have been analyzed, proceed to the design of instruments that verify whether there is a link with the voting decision of the segment. In this way, qualitative and quantitative tools are used to clarify the objectives and hypotheses. Among the central conclusions of the thesis highlights the easy adaptation of the functional strategies of business marketing in the political field. Since the product can be graphed by the candidate, the brand represents the name of the political party and the promotion is supported by communicative theory. Finally, with respect to the five candidates, it is concluded that they all have different ideologies, positions and proposals, which provides different opinions in the segment under study. / Tesis

In market-driven product development, large numbers of requirements flow in continuously. It is critical for product management to select the requirements aligned with overall business goals and discard others as early as possible. It has been suggested in literature to utilize product strategies for early requirements triage and selection. However, no explicit method/model/framework has been suggested as how to do it. This thesis presents a model for early requirements triage and selection utilizing product strategies based on a literature study and interviews with people at two organizations about the requirements triage and selection processes and product strategies formulation. The model is validated statically within the same two organizations. / 0735530320