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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

How to Perform Market Orientation in New Product Development

Hu, Hao, Xu, Chenke January 2011 (has links)
In  turbulent  environments,  the  infused  marketing  function  has  become  an  essential and natural part in the firms’ new product development (NPD). Some scholars define NPD as the transformation of a market opportunity into a product  as a result of the coupling of market assumptions with technological possibilities. The purpose of this thesis is to explore the role of market orientation in NPD, with the specific focus on how market orientation is carried out in NPD and how it affects NPD. This study is built  on  a  conceptual  framework  and  a  tool,  both  are  formed  from  literature.  The authors use the case study to conduct this research, and one company’s (Tylö’s) data is  gathered  through  the  semi-structured  interview.  Some  findings  are  obtained  from analysis: Firstly, market orientation contains two approaches, one is the market-driven approach and the other is the driving-market one, and firm could choose one of them according  to  the  new  product  features.  Secondly,  there  are  four  areas  in  market orientation, for each approach, the specific content in each area is different. Thirdly, the    four    areas    are    identifying    customers’    needs,    collecting    information, inter-functional  coordination  and  taking  action  and  they  move  on  sequentially.  In addition, two crucial factors-time and cost should be paid much attention in NPD.

Agile Process Recommendations for a Market-driven Company

Alam, Payam Norouzi January 2003 (has links)
In this master thesis problems in a small market-driven software development company are discussed. Problems such as fast changes in the company are a result of the constantly changing market. The fast changes must be managed within the company with tailored process covering the needs like short time-to-market. Misunderstandings when managing ideas from marketing and challenging issues such as communication gaps between marketing staff and developers are discussed. These problem areas are identified by the case study through interviews of selected staff. The problems adhere from fast changes and lack of processes and structures. This paper has recommended several points influenced by agile software development with Scrum and XP. The recommendations are chosen to fit the problem areas identified by the interviews. They will work as a starting point for the company to improve the situation and to use XP and Scrum for further improvements.

A Study of Elicitation Techniques in Market-Driven Requirements Engineering

Li, Wenguang, Fan, Shuhan January 2017 (has links)
Context. Compare with bespoke RE, market-driven requirements engineering (MDRE), has manyclassical requirements engineering activities of bespoke RE. Elicitation is one of these activities. Thisprocess is to capture, extract and obtain needs from stakeholders. And there are many techniques toguide MDRE elicitation, and some techniques for bespoke RE are also used in MDRE contextnowadays. However, not all of these techniques are suitable for MDRE due to the difference betweenMDRE and bespoke RE, for example, in MDRE context, there is no specific customers’ participation.Meanwhile, there is a lack of studies that compare elicitation techniques by evaluating theircompetence of mitigating MDRE challenges. Objectives. In this study, we investigate and collect techniques which can be used for MDREelicitation. We also identify challenges of MDRE elicitation practice from literature as evaluatingcriteria. Then, we evaluate elicitation techniques’ competence of mitigating these challenges. Finally,we discuss with some interviewees to validate our result with real-world MDRE context. Methods. We use literature review and snowball sampling to investigate and collect MDRE elicitationtechniques and challenges. Next, we summarize elicitation techniques’ advantages and limitationsfrom literature and compare these techniques by evaluating whether they can mitigate MDREchallenges we find. Next, we conduct interview with 8 interviewees who are practitioners or havedeveloping experience in order to find out and discuss the difference between academic and realworldMDRE. Results. We identify 6 elicitation techniques which can be used in MDRE to compare. We also collect6 challenges which may happen in MDRE elicitation process. We compare them by literature studyand interview with practitioners and find that although some interviewees’ opinions are similar withliterature, there are still many different cases we need to consider before choosing elicitationtechniques. Conclusions. In this research, we fill the gap that there is a lack of studies about the comparison ofelicitation techniques in MDRE context. We also find 4 factors which should be studied in-depth inthe future MDRE elicitation techniques research, and validate our result with practice and discuss thereason of differences. Our result can help requirements engineers to choose suitable elicitationtechniques in MDRE projects.

Government discourses on entrepreneurship: Issues of subjugation, legitimisation and power.

Jennings, Peter L., Perren, L. January 2005 (has links)
No / The belief in market-driven ideology and the assumption that new business ventures create jobs and foster innovation has embedded entrepreneurship into political discourse. Academics have analyzed government policies on entrepreneurship, but they have tended to share the same underlying beliefs in the function of entrepreneurs within the economic machine. This article explores selected dimensions of the impact of those beliefs by using critical discourse analysis to show how government websites around the world portray entrepreneurs and their role in society. Discourses of government power and self-legitimization are revealed that manifest themselves in a colonizing discourse of entrepreneurial subjugation. The article concludes by challenging government rhetoric on entrepreneurship and questioning the motives underpinning the agenda of government involvement in supporting entrepreneurs.

Europeiska unionen i svensk media : En kvantitativ innehållsanalys av svensk nyhetspress / The European Union in the Swedish media : A quantitative content analysis of the Swedish news media

Brunelius, Malin January 2011 (has links)
Med utgångspunkt i en kritisk debatt gällande medias bristfälliga bevakning av EU är syftet med studien är att ta reda på hur den Europeiska unionen skildrades i svensk nyhetspress under 2000-talets första decennium. För att studera EU-journalistik tillämpas en kvantitativ innehållsanalys. Med hjälp av ett kodschema registreras variabelvärden för artiklar från 20 slumpmässigt utvalda veckor mellan åren 2001–2010, i tidningarna Aftonbladet, Dagens Nyheter och Svenska Dagbladet. För att förstå resultaten tas hjälp av ett teoretiskt ramverk med fokus på tidigare forskningsdiskurs samt resonemang kring en marknadsstyrd journalistik och nyhetsvärdering. Genom rubriker och artikelinnehåll identifieras även förekomsten av fördefinierade nyhetsramar i EU-journalistiken: ”Nationellt perspektiv” och ”EU-nyheter utan kontext”.  Totalt registrerades 923 artiklar från de tre tidningarna under given period. Rapporteringens omfattning skiljer sig tydligt mellan åren, 2001 års rapportering står för majoriteten av artikelmängden. Det finns vissa inslag av nyhetsramen ”nationellt perspektiv” i svensk medias EU-bevakning. Nyhetsramen ”EU-nyheter utan kontext” stämmer väl in på materialet. Den marknadsstyrda journalistiken fungerar som en tänkbar förklaring till den bristfälliga EU-bevakningen. Vad som bör eftersträvas i större utsträckning är uppföljning av ämnen som exponeras för media för att läsare på så sätt ska få mer kontinuitet och ökad förståelse för EU:s verksamhet. En framtida undersökning skulle kunna inkludera radio- och tevenyheter eller en undersökning av bevakningen under 1990-talet.

EDF face à la montée de la précarité énergétique : Quelle(s) posture(s) stratégique(s) pourrait adopter l’entreprise ? / EDF face of fuel poverty increase : what startegic positionning could adopt the company?

Beyrière, Loïs 29 September 2011 (has links)
La publication de sondages et d’études sociologiques depuis le début de la crise économique en 2008, montre que la crainte d’entrer en situation de précarité est largement répandue au sein de la société française. Même si les fournisseurs d’énergie historiques (EDF et GDF) ont mis en place depuis longtemps des systèmes de solidarité destinés aux plus démunis, ils ne semblent pas avoir pris en compte, pour le moment, la crainte potentielle d’une partie des consommateurs en situation ordinaire de tomber en situation de précarité. Ce constat nous a amené à poser la question de recherche suivante : quelle(s) posture(s) stratégique(s) pourrait adopter EDF face aux craintes de précarité de ses clients non précaires ? Pour répondre à cette question nous avons mobilisé trois champs théoriques. Le premier, autour du concept d’orientation marché défini par Day (1990) comme la capacité à comprendre et satisfaire les besoins des clients, distingue deux types de stratégies : les stratégies de type market driven destinées à réagir aux mouvements du marché, et les stratégies de type market driving consistant à créer un nouveau marché. Or, il n’existe pas aujourd’hui de réponse de la part des fournisseurs d’énergie à cette crainte de la clientèle non précaire vis-à-vis de la précarité. Nous nous sommes attaché à étudier la possibilité de définir une nouvelle stratégie de type market driving. Ceci nous a conduit à étudier un deuxième champ théorique portant sur l’émergence des besoins. Afin d’anticiper la réaction des consommateurs face à une certaine posture d’un fournisseur d’énergie, nous nous sommes porté sur un dernier volet théorique traitant du comportement de réaction des consommateurs face aux offres des entreprises. Afin de savoir si une posture était envisageable sur la crainte d’entrer en précarité, nous avons cherché à savoir si des besoins liés à cette crainte existaient. A cet effet, nous avons utilisé la méthode projective des récits immersifs, consistant à immerger le sujet interrogé dans le récit d’un personnage fictif confronté à une succession d’évènements l’introduisant dans une situation précaire. Cette recherche a fait ressortir l’existence de trois groupes d’individus caractérisés par des besoins particuliers : les familles avec enfants, les retraités et les jeunes actifs. Nous avons également montré que l’attitude des consommateurs face à une posture simulée d’un fournisseur d’énergie sur cette crainte était très nuancée, voire négative. Ceci pourrait laisser envisager des marges de manoeuvre restreintes dans la définition d’une posture des fournisseurs d’énergie sur cette question. / Since the beginning of the economic crisis in 2008, poll and sociological studies have shown that the fear of entering into a precarious situation is widespread in French society. Ever though, historical energy suppliers (EDF and GDF) have established systems of solidarity for poor people, they do not seem to have taken into account, for the time being, the potential fear of some consumers to fall into precarious situation. This observation has led us to pose the following research question: what strategic position(s) could EDF adopt in order to deal with the customer’s fear to fall into precariousness? To answer this question, we have mobilized three theoretical fields. The first one concerns the concept of market orientation defined by Day (1990) as the ability to understand and satisfy customers ‘needs. The market orientation is divided into two types of strategy: the market driven type for reacting to market movements, and the market driving type for creating a new market. Considering that energy supplier do not take any action regarding the fear of non precarious customer, related to precariousness, we are committed to studying the possible existence of a new market. This led us to study a second field of theory on the emergence of needs. To anticipate consumer reaction toward a certain position of an energy supplier, we focused on a last theoretical part dealing with the behavior of consumer response to companies offers. To determine whether a position in relation with the fear of entering in precariousness would be possible, we investigated whether needs linked with this fear exist. To this purpose, we used the projective method of narrative immersion. This method consists in immersing the person in the story of a fictional character facing a series of events introducing him in a precarious situation. This research has highlighted the existence of three groups, characterized by special needs: families with children, retired and young workers. We also showed that consumer attitudes to a simulated position of an energy supplier about this fear were nuanced, even negative. This could leave little scope for defining the position of energy supplier on this issue.

The Production and Changes in Newspaper Consumption News: A Qualitative Study of the Liberty Times Weekender

Chou, Kuan-hong 19 January 2009 (has links)
In recent 10 years, the operation environment of newspaper in Taiwan had become more and more difficult. China Times Express announced to cease publication on November 1, 2005. Grea News, Central Daily News, Taiwan Daily News, Star News, Min Sheng Daily also became history since March 2006. In addition to the trend of newspaper closures, Apple Daily from Hong Kong entered the market officially on May 2, 2003. It not only dropped a bomb in Taiwan newspaper market, but also posed a threat to the original ¡§Big 3¡¨ United Daily News, China Times and Liberty Times. External newspaper snatched the advertisement and publishing markets of internal newspapers, and forced the ¡§Big 3¡¨ to change the contents and manners of news production, even to imitate the strategy from Apple Daily in order to acquire the attraction of Taiwan newspaper readers. This study proceeded from the environment of Taiwan newspaper market and personal career expierence, focused on the producing and changing course of newspaper consumption news, and chose the Liberty Times Weekender as a study case. I attempted to figure out the effects brought about in the production of Taiwan newspaper consumption news by Apple Daily. What is changed during the course? How do the worker of the newspaper consumption news treat about the course and the result? How about the production of newspaper consumption news after the change? What¡¦s the difference between the past? Furthermore, this study paid close attention to the prodution of local consumption news, probed into the role changes of local comsumption reporters, the characteristic of local consumption news, and the gap between local comsumption reporters and headquarters of newspaper office. This Study was based on the market-driven journalism on American savant J. H. McManus, the hierarchy of influences model on P. J. Shoemaker and S. D. Reese, and the news factory model on C. R. Bantz, S. McCorkle & R. C. Baade, applying deep interview of qualitative research approaches to inquire the consumption news workers of Liberty Times Weekender. The Finding revealed that the changes of the consumption news were one of the competiton strategies in newspaper market. Liberty Times chose to follow the steps of Apple Daily Supplement, and released the whole new ¡§Apple-lization¡¨ supplement: Weekender, in order to snatch young readers group with Apple Daily and avoid being eliminated by market. Moreover, there was another finding that when the newspaper office adjusted the strategies of editting and interviewing and transformed the layout, it would be impeded by the other un-transformed layouts and influenced by the former burdens. If we interpreted this phenomenon on the market-driven journalism on J. H. McManus, we could say that news are just like goods, readers are consumers, and the newspapers are combo meals. This study also analyzed the consumption news production mode of the Liberty Times Weekender. On the whole, the Weekender preferred to employ young, college graduated, relenvance experienced consumption reporters, and carried out the power of newspaper office through the examination of proposals, beats, photos and manuscripts. On the production policy, the major function of the Weekender was to approach readers¡¦ needs, it differed from the past consumption news in gaining advertisement profits. On organizational structure, the Weekender transited the combination of editing and interviewing from chief editor to integration, and made a huge difference between past consumption news and Apple Daily in arrangement. Former studies of consumption news mostly emphasized the influences from sources and advertisers at extra-media level, but the consumption news workers of the Weekender concerned about the involvements from advertisement profits and government regulations more. Reporters of the Weekender were also affected by social and capitalistic ideology, they believed that a good consumption news is to make readers desire to consume and do consume. It was also the sources of consumption news reporters¡¦ feelings about indenfication and achievement that readers dipped into their pocket. Finally, on the production of local consumption news, threr was a finding that Apple Daily pushed the specialization of local consumption reporters, and leaded Liberty Times to dispose professional consumption reporters in middle and southern Taiwan. Besides, the Liberty Times Weekender adopted the ¡§step-by-step¡¨ planning strategies to produce local consumption news. But because of the less experiences in touch with media of the local interviewees, there were usually refusing cases and increased the time cost for local consumption reporters to produce news. While local consumption reporters of the Weekender produced news, they frequently faced the innate limits, and the most common problems were bad allocation of resources and lack of communication. This study considered that Liberty Times indeed improved the retail rate on weekend market after the release of Weekender, which contributed to the survival of newspaper office. But it might be insufficient to win from the battle lines on news marker if only to reform specific layouts on specific dates, it would be a lasting good order to have comprehensive review and innovation. Furthermore, the situations that interfere with the production of consumption news, such as notifications of supportable interview, the list of friendly and unfriendly clients, and informercials, became better than past. We also hoped that the operator of newspaper office could proceed to keep principles and make the production of consumption news get rid of advertisement profits. On the production of local consumption news, we suggested that Liberty Times should give educational training to local consumption reporters, and establish local Weekender editiorial office to embody the spirit of local editing. This Study also remided those who want to be or have been a newspaper consumption reporters, it was not just like the past. You have to rush around the streets, gather materials approaching readers¡¦ needs, interview and take photos personally at the scene, even face the ruthless refusal from interviewees, instead of dressing fashionably, lineing up to receive a gift, being fed by PR practitioner. As to the superintendents of government institution, we suggested them to distinguish the standards and differences between news and advertisements and to invite editiorial chiefs from all kinds of media, experts and savants in journalism and mass communication, consumer protection groups and general public making reasonable regulations of consumption news together. In this way, there would be a best balance among enactments, freedom of information, and readers¡¦ right to know.

Crafting a Dual-Market Strategy : A case study of Burberry

Wemby, Annika January 2010 (has links)
In today’s competitive environment, companies compete for the same customers. Therefore, it is important to be able to satisfy the ever changing needs of customers. Companies can satisfy customer demand by learning about the customer and by alternating offerings in accordance to changing needs. These are actions undertaken by market driven companies. Alternatively, market driving companies satisfy customer demand by being creative and by focusing on customers’ future needs, an action which implies educating customers. However, there are also companies which pursue both of these strategies simultaneously. The purpose of this dissertation is to examine how companies implement a dual-market strategy, and how the strategy is incorporated into the business. Based on literature on closely related research fields, a framework is developed. This framework suggests that certain components influence a dual-market strategy. A study is conducted on the luxury fashion company Burberry. Through semi-structured interviews with employees at Burberry, this study investigates how the company’s use of a dual-market strategy affects the organisational culture and vision. The results indicate that the phenomenon of duality is noticeable in the company’s culture and vision. Due to the lack of research on a dual-market strategy, this study attempts to provide a deeper understanding of the phenomenon of duality. Companies can use the conclusions drawn from this study, as guidelines for how to pursue a dual-market strategy. However, more research is necessary before any generalisations can be made.

The Need for Critical Composition Pedagogy in Present Times

Malone, Lashon 08 August 2017 (has links)
Critical pedagogy is a philosophy of education developed to challenge forms of social oppression through the acquisition of agency, what advocates argue traditional teaching methods fail to accomplish. It is because of this and because writing is considered by many to be a gateway to learning that critical pedagogy as a teaching methodology in composition studies is a logical alternative to traditional theories guiding composition pedagogy today. Critical pedagogy is meant to help students gain the tools needed to become active participants, influencers, and decision-makers in society. This paper argues for the need for critical composition pedagogy in present times as well as attempts to mold critical pedagogical theory into reliable praxis for first-year composition (FYC) instructors, while also meeting the goals of FYC as established by the Council of Writing Program Administrators (the WPA). The ultimate goal in providing a model for critical composition pedagogy is not to provide a different vision than that of other critical composition pedagogues, but an alternative.

Market-Driven Requirements Engineering Process Model – MDREPM

Gomes, Andrigo, Pettersson, Andreas January 2007 (has links)
Research findings in requirements engineering (RE) report that software organizations still struggle in establishing processes that lead to proper requirements handling. This leads to the acknowledgement that the adoption of good requirements engineering practices by industry is still not common. Although some initiatives have been made to spread the use of good practices of bespoke RE, the area of market-driven requirements engineering (MDRE) still lacks a contribution in that direction. MDRE is characterized by strong market and strategic orientation, which contrasts with the customer/development organization relationship of bespoke RE. This poses several challenges to software product organizations, such as the need for aligning development activities with organizational and product strategies. In an attempt to help these organizations to realize the benefits of MDRE, this Master Thesis presents the Market-Driven Requirements Engineering Process Model (MDREPM). MDREPM is both a collection of good practices in MDRE, and an assessment tool for organizations to get a snapshot of the current state of their MDRE practices. The assessment intends to reveal problem areas of organization’s requirements process, which can then be worked upon by introducing good practices described in the model. The thesis describes the motivation for creating MDREPM, both from an academia and industry perspectives. In addition, it describes the process of developing the model, from its creation through to its validation within academia and industry. As the series of three case studies conducted indicate, the MDREPM has been shown to be useful for industry practitioners. A unanimous opinion has been found as to the good coverage it provides of issues related to MDRE, and as to its usefulness for driving improvement efforts in requirements engineering.

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