The content of the master’s thesis is the elaboration of a real business plan, which deals with the creation of a digital space for the professional self-realization of customer segments. The theoretical part describes the specification and verification of the initial idea of the plan using the Lean Canvas tool, qualitative research among the first customers and other analytical methods to define key factors from the general and market environment and internal sources. The analytical part focuses on the application and results of selected analytical-research methods, including evaluation for the subsequent selection of a suitable market entry strategy. The proposition part contains the final business and market strategy and business model, which is developed into individual parts of the business plan.

Made available in DSpace on 2016-08-02T21:42:40Z (GMT). No. of bitstreams: 1 Lilian Cristina.pdf: 1059441 bytes, checksum: a594dec839ce5298c86a3ae9b48dc804 (MD5) Previous issue date: 2015-02-25 / The turnover intention refers to the probability of individuals leaving their current job. This topic has become relevant to organizations since it is a potential problem, which may affect the organizations competitiveness, amongst other reasons. It is believed that some of the individuals who have turnover intention look for means of communication, new technologies, such as the professional social network LinkedIn, in order to spread their professional information, find professional opportunities by networking, as well as obtain more information about the labor market, besides different other functions. Therefore, the turnover intention may be considered as a previous factor to the individual adoption of the professional social network LinkedIn. This study has analyzed the previous factors that may influence the usage and how they use the professional social network LinkedIn, guided by the theoretical perspective of the Unified Theory of Acceptance and Use of Technology (UTAUT), by Venkatesh et al (2003), and also guided by the scale of the turnover intention, by Siqueira et al (2014)and Van Dam (2008). The research is based on a quantitative investigation approach, in which data collection was done using a research tool, and obtained 292 answered questionnaires, which has made it possible to validate the relations between the constructs of the research model developed for the study of the individual adoption of the professional social network LinkedIn. There was an analysis of structural equations to make the test of the study hypotheses, based on PLS-PM (Partial Least Squares Path Modeling) from which satisfactory measures for all the investigated constructs and proposed models were presented, and all the relations between the constructs were significant. The results obtained by this study confirm the influence of previous factors, such as Performance Expectancy, Effort Expectancy, Social Influence, and Turnover Intention, on the intention of using the professional social network LinkedIn. The study concludes that the Performance Expectancy was revealed to be the greatest influence in the intention of using LinkedIn, since there is the perception that by using it, it is possible to obtain some professional benefits as well as other aspects. The second factor to present the greatest influence was the Turnover Intention, once some individuals, by adopting LinkedIn, may tend to show it to other people or organizations that are interested in their talents, experiences, skills, network and so on. The Effort Expectancy, in turn, showed that some individuals notice it is easy to interact with such technology, and the Social Influence showed that there is the individuals perception as to the influence of their network in their intention of using LinkedIn. / A intenção de rotatividade refere-se à probabilidade de os indivíduos deixarem o seu trabalho atual. Este tema se tornou relevante para as organizações por ser um potencial problema que pode afetar a competitividade das organizações, entre outros motivos. Acredita-se que alguns dos indivíduos com intenção de rotatividade possivelmente buscam meios de comunicação, novas tecnologias, como a rede social profissional LinkedIn objetivando disseminar suas informações profissionais, localizar oportunidades profissionais, obter mais contatos e informações sobre o mercado de trabalho, entre outras possibilidades. Desse modo, a intenção de rotatividade pode ser avaliada como um fator antecedente à adoção individual da rede social profissional LinkedIn. Este estudo analisou os fatores antecedentes que podem influenciar a intenção de uso e o comportamento de uso da rede social profissional LinkedIn, apoiando-se na perspectiva teórica da Teoria Unificada de Aceitação e Uso da Tecnologia (UTAUT), de Venkatesh et al (2003), e na escala de intenção de rotatividade, de Siqueira et al (2014) e Van Dam (2008). A pesquisa fundamenta-se em uma abordagem de investigação quantitativa na qual os dados foram coletados por meio de um instrumento de pesquisa com a obtenção de 292 questionários respondidos, o que possibilitou a validação dos relacionamentos entre os construtos componentes do modelo de pesquisa desenvolvido para o estudo da adoção individual da rede social profissional LinkedIn. Para realizar o teste das hipóteses do estudo, procedeu-se a análise de equações estruturais, com base no PLS-PM (Partial Least Squares Path Modeling) a partir do qual foram apresentadas medidas satisfatórias para os construtos investigados e o modelo proposto, sendo significativas todas as relações entre os construtos. Os resultados obtidos por esta pesquisa confirmam a influência dos fatores antecedentes Expectativa de Desempenho, Expectativa de Esforço, Influência Social e Intenção de Rotatividade na intenção de uso da rede social profissional LinkedIn. O estudo concluiu que Expectativa de Desempenho revelou-se o fator que mais influencia na intenção de uso do LinkedIn, pois há a percepção de que ao utilizar o LinkedIn pode-se obter benefícios profissionais, entre outros aspectos. O segundo fator que apresentou maior influência na intenção de uso do LinkedIn foi a intenção de rotatividade, uma vez que alguns dos indivíduos, ao adotarem o LinkedIn, provavelmente tendem a mostrar para as outras pessoas/organizações interessadas quais são os seus talentos, suas experiências, competências, além de obter mais contatos, entre outros motivos. Já a Expectativa de Esforço demonstrou que alguns indivíduos percebem que é fácil a interação desta tecnologia. A Influência Social constatou que existe a percepção dos indivíduos quanto à influência da sua rede de contatos na intenção de uso do LinkedIn.

Les réseaux sociaux numériques professionnels, qualifiés ici d’espaces numériques interstitiels à thématiques professionnelles (EIP) dans cette recherche, suscitent, en raison de leur nature émergente et ambivalente, des interrogations tant sur le plan empirique que sur le plan conceptuel. A partir des observations exploratoires menées avec une démarche inductive et qualitative sur les EIP spécialisés dans la gestion des ressources humaines de la fonction publique territoriale (FPT), cette recherche propose, d’une part, une conceptualisation systémique de l’analyse du fonctionnement des EIP, et, d’autre part, une analyse des fonctionnalités gestionnaires des EIP dans le contexte du développement des nouvelles pratiques RH dans le secteur de la FPT. S’appuyant sur le concept des systèmes autopoïétiques de Niklas Luhmann (1927-1998), cette recherche propose un cadre d’analyse qui considère que les EIP sont des systèmes fonctionnant avec des processus d’auto-maintenance et d’auto-renouvellement, au travers des communications entre les individus qui sont à la fois contributeurs et consommateurs, réunis par des moyens numériques dans des lieux collectifs interstitiels. Un système comme l’EIP peut être analysé selon un cadre composé de trois dimensions qui s’interagissent : dimension structurelle, dimension technologique et dimension vectorielle. Ces observations montrent que, pour les professionnels RH du secteur, l’EIP est avant tout un outil professionnel de complémentarité disposant de différentes fonctionnalités managériales et gestionnaires, que l’on peut illustrer par quatre métaphores du quotidien : le jardin public pour se ressourcer et échanger, la fenêtre pour observer, le miroir pour s’ajuster, et la courroie de transmission pour articuler différemment la GRH et le SI. Ce travail se termine par une mise en réflexion de la potentialité des EIP dans l’évolution de la GRH de la FPT. / Professional digital social networks, defined as interstitial professional digital spaces (IPDS) in this research, arouse, because of their emergent and ambivalent characteristics, empirical and academic questions. From an exploratory study conducted with an inductive and qualitative approach about the IPDS specified in the human resources management of the French public territorial sector, this research suggests, firstly, a systemic conceptualization in analysis of the IPDS’s functionaries, and second, an analysis of its management functionalities in the development of new HRM practices in this sector. Based on the autopoietic system theory of Niklas Luhmann (1928-1998), this research proposes a theoretical framework for analysis whereas the IPDS is a system with self-maintenance and a self-renewal process through communications between individuals who are both contributors and consumers, assembled by digital tools in interstitial spaces. The results stemming from the observation data show that, for HR professionals, IPDS are above all complementary professional tool with different features which can be illustrated as a public garden for broadening the mind, a window for observation, a mirror for self-examination, and a transmission belt for articulating HRM and IS. This work ends with reflection on the IPDS’s potentialities in a development of HR practices in the public territorial sector.