Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-10-26T23:54:54Z No. of bitstreams: 1 TatianaNascimentoAugustoDutraAlves_DISSERT.pdf: 2277683 bytes, checksum: 0cbde962e649c59647b6d68835f747f7 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-12-27T16:40:13Z (GMT) No. of bitstreams: 1 TatianaNascimentoAugustoDutraAlves_DISSERT.pdf: 2277683 bytes, checksum: 0cbde962e649c59647b6d68835f747f7 (MD5) / Made available in DSpace on 2016-12-27T16:40:13Z (GMT). No. of bitstreams: 1 TatianaNascimentoAugustoDutraAlves_DISSERT.pdf: 2277683 bytes, checksum: 0cbde962e649c59647b6d68835f747f7 (MD5) Previous issue date: 2016-05-23 / A (auto) representa??o identit?ria do Profissional de Informa??o transforma-se diante da abrang?ncia e sofistica??o dos meios de informa??o e comunica??o na sociedade contempor?nea. Assim, emergem novas intera??es em ambientes virtuais e novas pr?ticas culturais para acomodar o perfil do profissional que utiliza a rede social digital como um canal de comunica??o. Neste estudo problematiza-se a inscri??o do profissional na ambi?ncia da rede social digital Linkedin quanto ? representa??o de si em termos de compet?ncia e atualidade para que seja localizado e acionado no mercado de trabalho cognitivo e imaterial. Objetiva-se, de modo geral, investigar as pr?ticas da representa??o de si feitas pelos Profissionais da informa??o que disponibilizam curr?culo por meio do Linkedin. Especificamente, verifica-se como as pr?ticas do Profissional da Informa??o impactam na constru??o do curr?culo e identidade profissional; identifica-se como esses profissionais evidenciam compet?ncias nesta ambi?ncia; e, por fim, analisa-se como se configura o seu ethos. Conclu?mos com vislumbres de novas e poss?veis pr?ticas mercadol?gicas tanto para o profissional quanto para a profiss?o. / The Information Professional?s (self) representation of identity evolves before the considerable coverage and sophistication of the information and communication means in contemporary society. Thus, new interactions in virtual environments and new cultural practices emerge to accommodate the profile of the professional who uses digital social network as a channel for communication. The registration of the professional in the LinkedIn social network ambience is analyzed in this study concerning about their own representation in terms of both competence and relevance in order to be located and engaged into the cognitive and immaterial labor market. Overall, the objective is to investigate the practices of the self-representation done by Information Professionals who make their curriculum available by means of LinkedIn social network. Specifically, it is verified how the Information Professional?s practices affects both the construction of the curriculum and the professional identity; how these professionals show their competences in this ambience; and, finally, how the ethos is set. It was concluded with glimpses of new possibilities for new market practices for the professional and the profession.