The aim of my diploma thesis is to analyze the motivation of volunteers at Greenpeace. The theoretical part offers a consistent overview of theoretical propositions related to the chosen topic. In the practical part an empirical survey focused on two target groups was conducted. One target group is made up by volunteers from the Czech subsidiary of the international Greenpeace organization and the other target group is the Czech public. The most important goal of the survey was to get deeper insight into the motives, expectations and satisfaction of volunteers at Greenpeace and those who are active in other comparable organizations. On the basis of collected information similarities and differences between both target groups were identified and recommendations for employees of the Czech subsidiary of Greenpeace regarding the further cooperation with volunteers were formulated.

The aim of the Master thesis is to describe and evaluate the communication strategy of Budějovický Majáles for the year 2014. The first two chapters are describing theoretical terms from nonprofit sector and marketing. The practical part contains history of majáles in the Czech Republic and in České Budějovice, where the festival follows its origin and is noncommercial. Furthermore it describes the used communication tools and their timing. Last chapter contains results of a questionnaire, which was used as a source for further recommendation.

The goal of this master thesis is a to establish basic characteristics of events produced by non-profit organizations in cooperation with profit organizations, to assess their management, production and funding problems and to provide solutions to these problems. This will be achieved through detailed analysis of the "Koncert proti konci světa" concert. Another goal is to assess, if the model of cooperation of non-profit and profit sector can generally work. The analysis of the event is carried out with access to internal information sources of the subjects and with guided interviews with the key people of the project. Another part of the thesis is a theoretical definition of non-profit organizations with focus on their classification, marketing and funding.

The thesis deals with the issue of organizational culture in two completely different environments of non-profit and business organizations. The main subject of applied research is analysis of the individual elements of organizational culture, among which special attention is paid to issues of leadership style and leadership in general. This to be always in the context of appropriate organizational culture with all its features. The first part deals with the theoretical definition of basic concepts and prepares the basis for an analysis of the main aspects of both environments from the perspective of individual components cultures with an emphasis on leadership, as such. The objective is to describe the main differences from both studied environmenta and derive recommendations for executives from non-profit as well as business organizations.

The aim of this thesis is to analyze marketing activities of nonprofit organization INEX-SDA and make recommendations relating to the marketing mix which would increase awareness of this foundation and also increase voluntary help from the public. The thesis is divided into two parts. First part deals with theoretical definition of marketing and its specifics related to the nonprofit sector. The theoretical part is followed by a practical part in which organization INEX-SDA and the individual elements of the marketing mix are specified. In this part there was also done marketing research. With the analysis of marketing activities information is obtained which together with the theoretical knowledge leads to recommendations relating to the marketing activities of this non-profit organization. The thesis ends with an overall summary.

This thesis combines accounting and tax aspects of reporting profit and of transformation profit to tax base. It explains access aplication of IFRS in preparing financial statements of all companies in the Czech Republic and other States of the European Union.

This Diploma thesis focuses on the communication of non-profit organizations with media. Theoretical part defines general definitions and terms from the sphere of communication strategy, public relations or media. It focuses on describing the specifications and distinctions for using these tools in case of non-profit organizations. Practical part contains an analysis of the communication strategy of the non-profit organization Rotaract Říčany. The aim of this thesis is to bring an integrated view on the way how this organization communicate and analyse its publicity and offer some recommandations to be more efficient.

The diploma thesis deals with financial self-sufficiency of non-profit and non-governmental organisations operating in the cultural sector. The theoretical part describes all methods of financing. Emphasis is placed on the cooperation with donors and on fundraising through social networks. To make the comparison of financing easier, different legal forms of non-profit organisations with examples are mentioned. The practical part of the thesis presents five different Czech cultural non-profit organizations. The structures of their financial resources are described, financial analyses are performed, and the percentages of self-sufficiency are determined. The analyses show that none of the organizations is self-sufficient. The thesis presents recommendations on how to increase the percentage of self-sufficiency. The thesis explores importance of the crowdfunding in the Czech republic and describes the cooperation with donors in observed organisations.

This thesis deals with the suggestion of marketing strategy for students' non profit-making organization IFMSA CZ. Its first, theoretical part contains characteristic of marketing and marketing strategies. The second, practical part is focused on The International Federation of Medical Students' Associations, national member IFMSA CZ and their activities. In case of IFMSA CZ deals with analysis which is the key for creation of adequate marketing strategy. Conclusion formulates the suggestion of what way organisation should go and introduces IFMSA CZ today.

Do companies that are involved in ventures at the bottom of the pyramid (BOP) achieve both profit and an increase in the welfare of the poor as proposed by Prahalad and Hart (2002), or is there is a trade-off between profit and welfare as argued by critics of this proposition such as Karnani (2005). Research is lacking in the field, something that this investigation seeks to fill through qualitative research thereon. A central finding of this research was that the paradigms that the companies followed, impacted their views on welfare, profit and the trade-off. The findings reflect that companies have poor indicators of welfare and that there is very little evidence of companies measuring welfare. The findings in respect of a trade-off between profit and welfare is inconclusive, indicating that for some companies there is a trade-off but for others not. The trade-off may be explained by the view that capital should be patient and that the required profit will be achieved in the future. An alternative model of social entrepreneurship is suggested as a bridge between profit and welfare. / Dissertation (MBA)--University of Pretoria, 2012. / Gordon Institute of Business Science (GIBS) / unrestricted