Made available in DSpace on 2015-12-03T18:32:58Z (GMT). No. of bitstreams: 1 Francisco_Orlando_Oliveira_Ribeiro.pdf: 485219 bytes, checksum: b53241079b96b9388b621a8de9b022e8 (MD5) Previous issue date: 2002-11-05 / A company administrator should be capable to decide an investment is a valuable enterprise or no and to be capable to choose, between two or more options. To get that it is necessary the knowledge of techniques of investment analysis to evaluate, to compare and to select projects. The main Objective of this work is to verify the companies, of S??o Jos?? dos Campos and area, they use or they know techniques for evaluation and selection of investment projects. In the accomplished research it was verified that only 4,5% of the small ones and averages companies use techniques of analysis of investment of discounted cash flow (DCF). We can end that the leaders of the small ones and averages companies know little or anything of techniques of investment analysis. The small companies need to do everything that they are able to compete in an effective way with great companies. The no-knowledge or no-use of techniques of investment analysis in the selection of projects for the small ones and averages companies, it can be putting on itself a competitive disadvantage, because the big ones already use those techniques, as it points our research. / Um administrador de empresa deve ser capaz de decidir se um investimento ?? um empreendimento valioso ou n??o e ser capaz de escolher, entre duas ou mais op????es. Para conseguir isso ?? necess??rio o conhecimento de t??cnicas de an??lise de investimento para avaliar, comparar e selecionar projetos. O Objetivo principal deste trabalho ?? verificar se as empresas, de S??o Jos?? dos Campos e regi??o, usam ou conhecem t??cnicas para avalia????o e sele????o de projetos de investimento. Na pesquisa realizada constatou-se que s?? 4,5% das pequenas e m??dias empresas utilizam t??cnicas de an??lise de investimento de fluxo de caixa descontado (FCD). Pode-se concluir que os dirigentes das pequenas e m??dias empresas conhecem pouco ou nada de t??cnicas de an??lise de investimento. As pequenas empresas precisam fazer tudo o que podem para competir de maneira eficaz com grandes empresas. O n??o-conhecimento ou n??o-uso de t??cnicas de an??lise de investimento na sele????o de projetos pelas pequenas e m??dias empresas, pode estar colocando sobre si uma desvantagem competitiva, pois as grandes j?? usam essas t??cnicas, conforme aponta a nossa pesquisa.