The last decades the increased computerisation at the places of work has led to new physical loads in the working life and new demands on the working environment. The widespread usage of computers in the working life has led to more sedentary work and less daily movement. The purpose of the thesis is to develop a new product to a concept that in a low intensive and healthy promotional way will activate the body. The product will make a combination of healthy promotion activity and work during office hours possible and primary aims to those with a sedentary office work, which leads to that the body don´t get to be activated in the extent needed. Information has been gathered from studies already made in this area, interviews plus a study and an experiment. From the gathered information concepts and functional solutions has been generated and evaluated to result in a product concept. The thesis has resulted in a concept that consists of a work place unit where the user walks on a treadmill and works at the same time. A general conclusion which can be drawn is that the majority of persons that tested to walk and simultaneously work with a computor on the treadmill found this way of working attractive. Many were positively surprised and said that they would use such an physically activating work place implement if it was available at their place of work.

<p>The last decades the increased computerisation at the places of work has led to new physical loads in the working life and new demands on the working environment. The widespread usage of computers in the working life has led to more sedentary work and less daily movement.</p><p>The purpose of the thesis is to develop a new product to a concept that in a low intensive and healthy promotional way will activate the body. The product will make a combination of healthy promotion activity and work during office hours possible and primary aims to those with a sedentary office work, which leads to that the body don´t get to be activated in the extent needed.</p><p>Information has been gathered from studies already made in this area, interviews plus a study and an experiment. From the gathered information concepts and functional solutions has been generated and evaluated to result in a product concept.</p><p>The thesis has resulted in a concept that consists of a work place unit where the user walks on a treadmill and works at the same time.</p><p>A general conclusion which can be drawn is that the majority of persons that tested to walk and simultaneously work with a computor on the treadmill found this way of working attractive. Many were positively surprised and said that they would use such an physically activating work place implement if it was available at their place of work.</p>

本研究旨在探討公共圖書館青少年閱讀推廣活動成果評鑑之規劃與執行，研究目的包括：（1）探討公共圖書館青少年閱讀推廣活動成果評鑑方法與指標。（2）應用成果評鑑指標，進行圖書館青少年閱讀推廣活動成果評鑑，評定閱讀素養、閱讀興趣、閱讀習慣與使用圖書館是否提升成效。（3）探討公共圖書館青少年閱讀推廣策略。本研究採用焦點團體訪談建構成果評鑑指標，於執行活動後進行成果評鑑，以問卷及後續追蹤手冊蒐集資料，評估活動辦理成果。 本研究使用之成果評鑑面向包括：（1）活動滿意度、（2）閱讀興趣、（3）知識學習及（4）圖書館使用意願，活動選用臺北市立圖書館「翻轉知識系列活動─青少年經典閱讀週」。由本研究研究結論可知，此次成果評鑑面向與指標具有可行性，並經由研究分析之後提出十項結論：（1）後續追蹤手冊回收數量過少，可知學生的後續閱讀及圖書館利用不如預期。（2）成果評鑑面向的研究結果皆顯著。（3）量化分析中，平均數大部分達到四以上，可知對參與學生而言，整體系列活動為滿意。（4）科學主題、表演藝術主題活動想讓學生再次參與相關活動，電影及文學主題能夠影響學生借閱相關書籍或資源的意願。（5）有關學生閱讀行為，閱讀清單的規劃有自主性，以文學類書籍為主。（6）四主題活動參與學生對於圖書館皆有正向的意象。（7）整體研究發現，在活動主題與類型的搭配方面，電影、表演藝術適合帶領人活動類型，以提升學生的閱讀興趣，科學、文學主題活動適合規劃為長期活動，以逐步培養閱讀素養。（8）在閱讀推廣策略方面，本次活動透過「與學校合作」並「結合圖書館其他資源」達成綜效。（9）以活動參與者角度進行活動設計，結合生活、課業與未來規劃三訴求選定活動主題。（10）建立長期閱讀素養的初始階段，以「帶領人活動」之活動類型吸引青少年讀者參與閱讀活動。 最後，本研究針對研究結果提出研究建議，有關青少年閱讀推廣活動之建議：（1）與圖書館利用連結的推廣活動。（2）學生自選書單延伸推廣。（3）目標導向閱讀素養培養。（4）推廣紙本書籍以外的閱讀資源。有關後續研究之建議：（1）針對不同活動類型與主題的青少年閱讀推廣活動進行成果評鑑研究。（2）資料蒐集方式可再加強信度與效度。（3）改進後續追蹤設計形式及進行方式。

Elizabeth Bath Inc. is one of the biggest spa facilities in the Czech Republic. The target of the graduation theses is the analyses, evaluation and proposal of reformative arrangements in connection with the marketing of Elizabeth Bath, especially with the focus on communication in marketing. Within the instrument of the marketing mix is the detailed focus orientated on advertising and its importance for the Elizabeth Bath. The end of the graduation theses is composed of a chapter related to the advertising of the Elizabeth Bath including the company's marketing plan and the medial plan for the year 2011. There is a possibility to meet with the new products, prepared events or the communication resources of the company in the year 2011.