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MPM Propaganda : a história da agência dos anos de ouro da publicidade brasileiraRodrigues, André Iribure January 2002 (has links)
O presente trabalho aborda, através da perspectiva histórica da Comunicação, a trajetória de uma agência de publicidade brasileira: a MPM Propaganda. Primeiro lugar no ranking brasileiro por uma década e meia, esta empresa é fundamental para o entendimento do contexto da atividade publicitária, pois o seu sucesso no mercado ilustra o potencial atingido pelas agências de capital nacional. A inauguração da MPM no Rio Grande do Sul, em 1957, possibilita articular o contexto gaúcho com o nacional, devido à expansão da agência a partir da década de 1960. Parte-se da relação histórica entre a publicidade e o capitalismo, ambientando-se na realidade brasileira as conformações da atividade publicitária típicas de um capitalismo retardatário. Ao tratar o pressuposto da publicidade como agente fundamental no sistema capitalista, articula-se a história da atividade publicitária a partir de fases da industrialização e da publicidade no Brasil, permitindo um entendimento sobre o contexto que envolveu a entrada da MPM no mercado, sua ascensão no contexto nacional, e o fim de sua trajetória ao ser adquirida por uma agência multinacional em 1991.
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MPM Propaganda : a história da agência dos anos de ouro da publicidade brasileiraRodrigues, André Iribure January 2002 (has links)
O presente trabalho aborda, através da perspectiva histórica da Comunicação, a trajetória de uma agência de publicidade brasileira: a MPM Propaganda. Primeiro lugar no ranking brasileiro por uma década e meia, esta empresa é fundamental para o entendimento do contexto da atividade publicitária, pois o seu sucesso no mercado ilustra o potencial atingido pelas agências de capital nacional. A inauguração da MPM no Rio Grande do Sul, em 1957, possibilita articular o contexto gaúcho com o nacional, devido à expansão da agência a partir da década de 1960. Parte-se da relação histórica entre a publicidade e o capitalismo, ambientando-se na realidade brasileira as conformações da atividade publicitária típicas de um capitalismo retardatário. Ao tratar o pressuposto da publicidade como agente fundamental no sistema capitalista, articula-se a história da atividade publicitária a partir de fases da industrialização e da publicidade no Brasil, permitindo um entendimento sobre o contexto que envolveu a entrada da MPM no mercado, sua ascensão no contexto nacional, e o fim de sua trajetória ao ser adquirida por uma agência multinacional em 1991.
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Hollywood e a contenção do \'mal\': propaganda e legitimação das ações de repressão ao comunismo na era McCarthy, 1947-1954 / Hollywood and the containment of \"evil\": propaganda and legitimation of repression actions to communism in the McCarthy era, 1947-1954Nanci Espinosa 29 January 2015 (has links)
Nos primeiros anos após a Segunda Guerra a sociedade estadunidense mergulhou em uma campanha de combate ao comunismo. Diversas manifestações políticas e culturais responderam aos anseios trazidos pela Guerra Fria. O cinema de Hollywood, tendo sua importância como meio de propaganda reconhecida, participou ativamente dessa campanha. Assim, analisamos cinco obras do cinema hollywoodiano produzidas nesses primeiros anos da Guerra Fria, que operaram como propagandas anticomunista, Big Jim McLain, I Was a Communist for The FBI, The Woman on Pier 13, My Son John e Red Planet Mars. Buscou-se, a partir das análises, discutir as mensagens expressas por essas obras, levantando suas influências e construções. As diferentes representações do enfrentamento contra o comunismo nas obras, nos apontaram como conveniente uma divisão das discussões em três eixos temáticos: a representação das ações do Estado, da família e da religião, na luta anticomunista. A partir dessas discussões percebemos a pluralidade de inquietações sociais da época, que acabaram por ser mobilizadas e, possivelmente, reforçadas a partir da propaganda produzida pelo cinema. Para tanto, examinamos de que maneira as obras lidaram com as inquietações sociais e escolhas ideológicas em sua criação estética, na representação do inimigo comunista. Nesse intento percebemos que olhares simplificadores e limitados não poderiam explicar as motivações e os resultados dessa campanha anticomunista empreendida pelo cinema de Hollywood. As relações entre suas construções e as discussões de diversos setores sociais no período, nos revelam a complexidade do processo que levou os Estados Unidos ao cenário de repressão e supressão de direitos nos primeiros anos da Guerra Fria, o macarthismo. / In the early years after World War II the United States society plunged into an anti-communist campaign. Several political and cultural manifestations responded to the concerns brought about by the Cold War. The Hollywood cinema had its importance as a means of propaganda recognized and actively participated in this campaign. So, we analyzed five movies of Hollywood cinema, produced in the early years of the Cold War, which operated as anti-communist propaganda, Big Jim McLain, I Was a Communist for The FBI, The Woman on Pier 13, My Son John e Red Planet Mars. We made a discussion about the messages expressed by these works, exposing his influences and constructions. The different representations of confrontation against communism in the movies indicated us an appropriate division of the discussions on three thematic axes: the representation of state, family and religion actions in the anti-communist fight. From these discussions we perceived the plurality of social anxieties of this era, which were eventually mobilized and, possibly, reinforced from the propaganda produced by the cinema. For this end, we examine how the movies worked with the social anxieties and ideological choices in their aesthetic creation, in the representation of the communist enemy. In this intent we perceived that simplistic and limited views could not explain the reasons and the results of anti-communist campaign waged by the Hollywood cinema. The relations between its constructions and the discussions of various social sectors in the period reveal the complexity of the process that led the United States to the scene of repression and suppression of rights in the early years of the Cold War, the McCarthyism.
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"Mitteilungen für die Truppe' : ideology in publicationBorys, Bill January 1994 (has links)
No description available.
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German propaganda during the war : a study of the lack of integration within the Nazi state.Sakellaropoulo, Michael. January 1950 (has links)
No description available.
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The use of colour as a tool for propagandaKleynhans, J.H. January 2007 (has links)
Published Article / The main objective of this paper is to point out the crucial role that colour plays in human perception of stimuli, and how we may use this information to promote and enhance our communicational objectives. If we can educate consumers to use colour codes at the point of purchase, we will assist them to make the best purchasing decision and in the end save the consumer money.
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Colonial government propaganda and public relations and the administration in Nigeria, 1939-51Thomas, C. January 1986 (has links)
No description available.
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The witch : subversive, heretic or scapegoat? Legal reforms and abuses in England, Scotland and Europe, 1560-1650Dawson, Daniel Orson January 1999 (has links)
No description available.
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The clandestine struggle for the Eastern Mediterranean and the Middle East : Italian subversion, Arab nationalism and British counter-intelligence, 1935-1940Maglio, Manuela January 2001 (has links)
No description available.
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Tokyo calling : Japanese overseas broadcasting 1937-1945Robbins, Jane M. J. January 1998 (has links)
Although largely ignored by Western historians, Japanese overseas radio propaganda during World War Two was sophisticated and wide-ranging. Regular overseas radio broadcasting began in Japan in 1935, after several European powers had already begun such services. Following the Japanese occupation of Manchuria in 1931, research into short-wave radio broadcasting was expanded, and after Japan left the League of Nations in 1933, overseas radio was considered essential to present the Japanese government's views abroad. Radio Tokyo broadcasts began in Japanese and English and were initially directed at the United States. Other languages were soon added and the range of broadcasts extended to Europe, South America and the Pacific region. At its height in 1944, Radio Tokyo broadcast to fifteen transmission regions in thirty-three languages. In addition, Japanese-controlled short-wave stations broadcast from fifteen Asian cities under Japanese occupation Themes used in broadcasts varied according to the war situation and the target country. However, certain common themes were used in broadcasts throughout the war, and to most regions. The Japanese analysis of the war situation often formed the central element of news broadcasts, and reconstruction in occupied regions under Japanese administration was frequently emphasised to indicate the benevolence of Japanese rule. Within Asia, independence from colonial rule was advocated, whilst in broadcasts to the enemy the strength of Japanese combat forces was emphasised. Entertainment programmes were developed gradually from 1935. Most such broadcasts were based on Japanese domestic broadcasts and consisted of serious talks, news and some classical music. It was recognised that this was not the format of popular Western broadcasts and several attempts were made to lighten the output of Radio Tokyo. It was allowed to play jazz music, which was banned within Japan, but it was only by using prisoners-of-war in the production of programmes that the Japanese created truly ''Western-style'' broadcasts. This thesis traces the development of Japanese overseas broadcasting from the first experimental broadcasts to the closure of Radio Tokyo by the American occupation forces in 1945. It also analyses the common themes of radio broadcasts in the China Incident and Pacific War and to assess how successful they were as propaganda. The thesis concludes that Japanese overseas radio propaganda was both sophisticated and flexible in its approaches. It showed little resemblance to the propaganda of Nazi Germany, but more to the propaganda of the wartime B.B.C. Many of its broadcasts contained a high degree of "truth," albeit "selective truth," favourable to Japan. The exception was the propaganda issued by the Army and Navy Ministries, which showed little of the sophistication of regular broadcast material.
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