Univ., Diss.--Köln, 2005. / Literaturverz. S. XXV - LIV.

Univ., Diss.--Köln, 2006. / Literaturverz. S. XIX - XLII.

The goal of my dissertation was to find out, how the consumers are informed about the consumer protection, if they know their rights and the organization dealing with this area. At first there were chosen four working hypotheses. Based on questionary research were these hypotheses confirmed or disconfirmed and in consequence was given suggestion to improve this situation - presentation of the organizations dealing with the consumers protection at expert fair. It was chosen fair Holiday World in Prague, beacause it is the biggest fair of tourism.

Finally I would like to summarize what is evidenced by the results of my work. In case that the activity of SOS, SIC is for some of the consumers really distant can be caused by e.g. that is used only some of the marketing instruments which do not adequately inform. For this reason were suggested some of other possibilities, how to use the marketing instruments and with this to get into the subconscious of the consumers.

Submitted by Ana Valéria de Jesus Moura (anavaleria_131@hotmail.com) on 2018-01-22T17:49:02Z No. of bitstreams: 1 TAMIRES VIEIRA LOPES MACHADO.pdf: 1892945 bytes, checksum: 8f6a5355ed009ed5c0c209b12d657bae (MD5) / Approved for entry into archive by Ana Valéria de Jesus Moura (anavaleria_131@hotmail.com) on 2018-01-22T17:49:23Z (GMT) No. of bitstreams: 1 TAMIRES VIEIRA LOPES MACHADO.pdf: 1892945 bytes, checksum: 8f6a5355ed009ed5c0c209b12d657bae (MD5) / Made available in DSpace on 2018-01-22T17:49:23Z (GMT). No. of bitstreams: 1 TAMIRES VIEIRA LOPES MACHADO.pdf: 1892945 bytes, checksum: 8f6a5355ed009ed5c0c209b12d657bae (MD5) / O presente trabalho objetiva demonstrar que as cláusulas de cessão de uso de imagem, voz e nome inseridas em contratos de consumo por adesão são, em regra, abusivas e inválidas. Nos contratos de consumo em que há disposição de direitos de personalidade há uma vulnerabilidade exacerbada, ou uma hipervulnerabilidade. É que, além da vulnerabilidade do consumidor em si, as pessoas podem ser consideradas vulneráveis pelo simples fato de serem autoras de um ato de disposição dos direitos de personalidade, pois atuam na direção do risco de ter sua dignidade lesada, enquanto o fornecedor se move por interesse meramente patrimonial. O foco da pesquisa é compreender essas disposições, que geralmente configuram autorização tácita ou genérica para uso dos direitos de personalidade do aderente quando isso não integra a finalidade principal do negócio, diante de uma visão crítica e propositiva, analisando-se a doutrina, a legislação e documentos contratuais. No capítulo um, abordam-se os contratos de consumo, envolvendo a relação jurídica de natureza consumerista e seus elementos, bem como o fenômeno da contratação por adesão diante do consumo massificado da cultura pós-moderna e seus respectivos limites. No segundo capítulo, apresenta-se a proteção contratual do consumidor, frisando a nova concepção do contrato, a importância da Teoria do Diálogo das Fontes, principalmente entre o Código de Defesa do Consumidor e o Código Civil, e a necessidade de aplicação dos princípios jurídicos com intuito de proteger de maneira mais eficaz a parte vulnerável da relação de consumo, os quais tem como desdobramentos a interpretação mais favorável ao consumidor e a proibição de cláusulas abusivas. Em seguida, transpôs-se a abordagem para o exame do conceito, objeto e características dos direitos da personalidade, perpassando pelos pressupostos e requisitos da sua inserção no comércio jurídico. Nesse ponto, destacou-se a disponibilidade relativa desses direitos e o consentimento informado do interessado como premissa fundamental. No último capítulo, busca-se apresentar as cláusulas de cessão de direitos da personalidade nos contratos consumeristas, abarcando os direitos em espécie objetos de violação e as hipóteses em que são abusivas, o que gera a incidência de nulidade, bem como possíveis danos morais e materiais. Além disso, há o exame de instrumentos contratuais da cidade de Salvador, Bahia, e considerações acerca da importância do controle judicial dessas cláusulas. / The present work aims to demonstrate that clauses assigning the of use of image, voice and name inserted in contracts of consumption by adhesion are, as a rule, abusive and invalid. In consumer contracts in wich some kind of waiver of personality rigths occur there is an exacerbated vulnerability of the consumer. As a result of that, in addition to the vulnerability of the consumer itself, consumers may be considered vulnerable because they are performing an act of waiver of personality rights, as they act towards the risk of having their dignity harmed while the supplier acts by a mere patrimonial concern. The focus of the research is to understand these provisions, which generally configure tacit or generic authorization for the use of the adherent's personality rights when this does not integrate the main purpose of the business, in the face of a critical and propositive view, analyzing the doctrine, the legislation and contractual documents. In chapter one, consumer contracts are dealt with, involving the legal relationship of consumerism and its elements, as well as the phenomenon of hiring by adhesion to the mass consumption of postmodern culture and its respective limits. The second chapter presents the contractual protection of the consumer, emphasizing the new conception of the contract, the importance of the Theory of Source Dialogue, especially between the Consumer Defense Code and the Civil Code, and the need to apply the legal principles with the purpose of protecting the most vulnerable part of the consumer relationship, which has as its outcome the most consumer-friendly interpretation and the prohibition of unfair terms. Then, the approach to the examination of the concept, object and characteristics of the rights of the personality was examined, going through the presuppositions and requirements of its insertion in the legal commerce. At this point, the relative availability of these rights and the informed consent of the person concerned as a fundamental premise are highlighted. In the last chapter, the aim is to present the clauses of assignment of personality rights in consumer contracts, including rights in kind, objects of violation and hypotheses in which they are abusive, which results in nullity, and possible moral and material damages. In addition, there is an examination of contractual instruments in Salvador, Bahia, and considerations about the importance of judicial control of these clauses.

The thesis provides an overview of consumer protection in the financial markets in the Czech Republic. The focus is on the legislative system of client protection in commercial banking, which includes consumer credit, protecting consumer deposits and system of payments. Furthermore, this thesis deals with capital markets, focusing on consumer protection resulting from the implementation of MiFID in the legal system of the Czech Republic. The last segment of the financial markets defined in this thesis is the insurance industry. Each area of consumer protection is complemented by illustrations of current cases and includes an evaluation of the effectiveness of certain legal measures and revealing the weaknesses in each segment. Beyond the legislative framework are also described activities in the area of consumer protection by major institutions, in particular the activities of the Ministry of Finance of the Czech Republic, Czech Financial Arbitrator, Deposit Insurance Fund and the Guarantee Fund. To add to the comprehensiveness of the overview of consumer protection in the financial markets, additional protective measures were included (Institute of debt relief, distraint of debtor, protection of personal data of clients of financial institutions).

This thesis deals with consumer misleading in the field of food labeling. The goal of the thesis was to determine specific products that may mislead consumers by their location and label in particular hypermarkets in Prague and Frýdek-Místek. Analysis of the potential misleading of the consumers has three parts -- examining of an obligatory information on the product package, checking of the location of the products in the shops, and the questionnaire. One part of the thesis deals with law (acts, judgements and other regulations) in the field of food labeling and misleading the consumer.

La tesi si incentra sull’applicazione del diritto europeo in materia alimentare. L’elaborato prende il via dall’analisi degli obiettivi fondamentali e degli strumenti principali del diritto alimentare, del suo sviluppo storico e delle questioni che ha affrontato. L’applicazione del diritto alimentare è studiata esaminando il sistema dei controlli nell’Unione europea e la correlata implementazione sia da parte degli Operatori del settore alimentare sia da parte delle Autorità Competenti in due Stati membri (Italia e Olanda). Vengono, altresì, esaminati casi pratici in cui sono state rintracciate problematiche nell’applicazione del diritto alimentare o che hanno dimostrato le debolezze del sistema nel gestire le varie violazioni attinenti gli alimenti. Lo studio intende inoltre dimostrare le carenze del sistema normativo sviluppando un concetto teoretico quale quello delle violazioni dovute al “fattore umano” e del loro impatto sugli interessi economici dei consumatori. La tesi, quindi, si focalizza sugli strumenti più idonei alla gestione di violazioni di questa tipologia esaminando la legislazione recentemente adottata e prendendo in considerazione, altresì, le possibili soluzioni che possono derivare dai differenti approcci degli Stati membri e l’opportunità di utilizzare, parallelamente a regole ed attività svolte dalle Autorità competenti, standard privati. / The thesis analyses enforcement of EU food law. The analysis starts by concentrating on the EU Food Law central objectives and basic tools, its historical development and the issues it has aimed to face. Food Law Enforcement is analysed by examining food control systems in the European Union and their implementation by Food Business Operators as well as by the Competent Authorities in two Member States (Italy and The Netherlands). Cases are scrutinised where problems of enforcement or weaknesses of the system have come to light in dealing with various possible violations which concern food. The dissertation aims to show the shortcomings of the legal system and to contribute to solving them by developing a theoretical concept: that of behavioural infringements due to the human factor and of their impact on consumer economic interests. The dissertation, therefore, focuses on the most suitable instruments in dealing with these infringements by examining the newly adopted legislation and by looking at what can be learnt from different approaches chosen in the two Member States studies, including that of combining the Competent Authorities rules and activities to those of Private schemes.