Global ETD Search

1	Winning American hearts and minds : country characteristics, public relations and mass media Wang, Xiuli. January 2008 (has links) Thesis (Ph.D.)--Syracuse University, 2008. / "Publication number: AAT 3323092."
2	Relationships between commercial banks and their clients. January 1988 (has links) by Lau Chi-yiu Kenneth. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaf 48. Banks and banking--Customer services Public relations--Banks and banking
3	From press agentry to public information : analyzing coverage of public health crises in China's newspapers / Analyzing coverage of public health crises in China's newspapers Zhang, Li Na January 2004 (has links) University of Macau / Faculty of Social Sciences and Humanities / Department of Communication University of Macau -- Dissertations 澳門大學 -- 論文 Mass media -- China Public relations -- China -- Management Public health -- China
4	Attitude of corporate customers towards banks and banking services in Hong Kong. January 1993 (has links) by Lam Yin-shing Donald & Ho Chi Hung. / Includes Chinese questionnarie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 103-107). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / ACKNOWLEDGEMENTS --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Banking Industry --- p.1 / Corporate Banking in Hong Kong --- p.4 / Market Characteristics of Corporate Sector --- p.13 / Chapter II. --- THIS STUDY --- p.16 / Purpose of the Study --- p.16 / Justification of the Study --- p.16 / Scope of the Study --- p.20 / Chapter III. --- RESEARCH METHODOLOGY --- p.22 / Research Design --- p.22 / Sample Selection --- p.23 / Survey Design --- p.23 / Questionnaire Development --- p.24 / Timing of the Survey --- p.25 / Chapter IV. --- ANALYSIS OF FINDINGS --- p.26 / Response Rate --- p.26 / Demographics of the Samples --- p.27 / The Most Important Banks --- p.35 / Usage of Banking Services --- p.38 / Factors Inducing Bank Switching --- p.44 / The Best Banks --- p.49 / Determinant Attributes of Banks / Banking Services Excluding Lending Policy --- p.50 / Bank's Lending Policy re Determinant Attributes --- p.54 / Chapter V. --- LIMITATIONS OF THE STUDY --- p.57 / Non-Response Bias --- p.57 / Response Bias --- p.58 / Sample Selection Bias --- p.59 / Language Used in Questionnaire --- p.60 / Chapter VI. --- COMPARISON OF STUDIES --- p.61 / Studies in Other Parts of the World --- p.63 / Study of KK Chan and S M Ma --- p.67 / Chapter VII. --- RECOMMENDATIONS --- p.74 / Market Segmentation --- p.75 / Market Positioning --- p.77 / Marketing Strategies --- p.78 / Other Recommendations --- p.81 / Directions for Future Research --- p.85 / Chapter VIII. --- CONCLUSIONS --- p.86 / APPENDICES --- p.88 / BIBLIOGRAPHY --- p.103 Banks and banking--Customer services Consumers--Attitudes Consumers--China--Hong Kong--Attitudes Banks and banking--Public relations
5	網絡時代我國政府公共關係發展研究王斌 January 2003 (has links) University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration 澳門大學 -- 論文 University of Macau -- Dissertations Public relations -- China 公共關係 -- 中國 Public relations and politics -- China 公共關係與政治 -- 中國
6	政府公共關係中的政府形象傳播研究 : 以廣東省汕頭市為案例分析 / 政府公共關係中的政府形象傳播研究 : 以廣東省汕頭市為案例分析吳燕玲 January 2010 (has links) University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration Public relations -- China 公共關係 -- 中國 Mass media -- Political aspects -- China 大眾傳媒 -- 政治方面 -- 中國 Mass media -- Social aspects 大眾傳媒 -- 社會方面
7	公共關係模式在中國政府危機公關中運用的效果分析續菲 January 2012 (has links) University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration Public relations -- China 公共關係 -- 中國 Public relations and politics -- China 公共關係與政治 -- 中國 Crisis management -- China 危機管理 -- 中國

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