Thesis (M.P.A.)--University of Hong Kong, 1999. / Includes bibliographical references (leaves 99-102).

Thesis (M.P.A.)--University of Hong Kong, 1999. / Includes bibliographical references (leaves 99-102). Also available in print.

University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration

This research compares the ethical values of public relations and political public relations practitioners. The study hypothesizes that a difference exists in the two groups' approach to ethical decision-making.A Q-study was completed by twenty-three midwest members of the Public Relations Society of America and the American Association of Political Consultants. The results identified two groups: one, a group of "communitarians" who relied on personal standards for ethical decision-making but believed the community-the public and the mediainfluenced those standards; and two, a group of "individualists" who relied on personal standards for ethical decision-making and were not influenced by the public, media, religion or law.This research determined that a significant difference did not exist in approach to ethical decision-making between political public relations and traditional public relations practitioners. All of the participants relied primarily on personal standards when making ethical decisions and no participants put personal advancement or pragmatism ahead of ethical decision-making. / Department of Journalism

Thesis (M.A. in National Security Affairs)--Naval Postgraduate School, September 2007. / AD-A473 955. Thesis Advisor(s): Chatterjee, Anshu N. ; Olsen, Edward A. "September 2007." Description based on title screen as viewed on October 22, 2007. Includes bibliographical references (p.103-110).

Thesis (doctoral)--Université de Paris VII. / Includes indexes. Includes bibliographical references (p. 1-13 (5th group)).

This thesis analyzes President William Jefferson Clinton's self-defense during the first four months of 1998. The study focuses on Clinton's denial of the sex scandal with White House intern Monica Lewinsky when the story broke out in the Washington Post on January 21, 1998. William L. Benoit's theory of Image Restoration is used to examine each strategy's distribution. Benoit's framework consists of identifying strategies used by denial to clarify and repair a positive image despite negative public accusations.The study employed a content analysis as the research methodology. There were a total of 1,392 sentences contained in twenty-four articles from the Washington Post, only articlesfrom the Post were included in the initial search. Research was conducted using microfilm of the Washington Post full-text articles during the time period of interest: January 21, 1998 to April 20, 1998. The dependent variables were the number of sentences devoted to the amount of the Washington Post coverage given to the strategies utilized by Bill Clinton, Hillary Clinton, Clinton's staff, Clinton' s lawyer, Clinton's friends, the media, Al Gore, and the Democratic Party. Meanwhile, the sentences were coded on the basis of image restoration theory and strategy categories defined by Benoit.The data showed the strategy of denial was employed at the highest rate among all strategies during the three selected time periods. Specifically, the denial strategy was used the most frequently with 348 quotations (25%). In the short run, Clinton's popularity among followers was not damaged, but in the long run, he faced impeachment proceedings. Therefore, the strategy of denial is not always a clarification action. This study indicates that the strategy of denial merely complicates and prolongs the whole process; therefore twisting Benoit's original definition. / Department of Journalism

University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration

University of Macau / Faculty of Social Sciences and Humanities / Department of Government and Public Administration

University of Macau / Faculty of Social Sciences. / Department of Government and Public Administration