Svenska myndigheter har en skyldighet att sprida information, vilket bland annat görs genom kampanjfilmer. Bilder påverkar mottagarens känslor och inställning, inom marknadskommunikation förekommer stereotyper både för olika kön och etniciteter. Myndigheter har ett större demokratiskt ansvar att anpassa sin kommunikation efter än privat sektor. Denna studie ämnade att undersöka om fenomenet stereotyper förekommer i myndigheters kommunikation. Studiesyftet var att undersöka hur myndigheter med högt förtroende, inom olika verksamhetsområden porträtterar människor av olika kön och etnicitet i kampanjfilmer samt diskutera vilka potentiella implikationer stereotypers förekomst kan ha på myndigheter. Studien är en komparativ fallstudie baserat på myndigheterna Skatteverkets, Polisens och Folkhälsomyndighetens kampanjfilmer. I en multimodal analys analyserades filminnehållet i tre respektive två filmer från år 2021 utifrån en frågemall. Dessa myndigheter kategoriserades som myndigheter med högt förtroende baserat på studier från Medieakademin.Huvudresultatet var att myndigheter med högt förtroende generellt porträtterar olika människor på ett likvärdigt eller jämställt sätt, på grund av att inga stora skillnader gick att utläsa från materialet. Vissa skillnader fanns i porträtten, huvudsakligen för olika kön, avseende rolluppgifter och scenografi. Sammantaget gick det därmed inte att säga att stereotyper var ett allmänt förekommande fenomen i myndigheters kampanjfilmer

This study explores the complexities of public sector communication in Region Stockholm, focusing on the reasons for the communicative decisions made to reach the public. Through qualitative interviews with communication professionals in the organisation, the study investigates the conditions they face, how they conceptualise their audiences (the public), and how this affects their communicative decisions, as well as what the consequences are following these communicative decisions. The study utilises a theoretical framework drawn from the concepts of the Montreal School’s perspective on the communicative constitution of organisation (CCO) and strategic communication, both through the theoretical lens of actor-network theory (ANT). Furthermore, these perspectives are combined with the concept of imagined audience.  This study identifies several conditions that influence both communication professionals’ communicative choices and their conceptualisation of the public. These include organisational structure, economic resources and digital affordances. This in turn shapes a dual perception of the public; as a homogeneous majority public conceptualised in relation to the organisation, possessing attributes such as Swedish-speaking and digital literacy, as well as diverse minority publics requiring tailored communication strategies outside ordinary day-to-day communication activities. Due to limited economic and structural resources, the organisation’s communication professionals tend to prioritise known groups (the general and homogeneous public) leading to the exclusion of the less familiar publics, which can be seen as problematic from a democratic perspective. This study contributes to the understanding of public sector communication through a novel perspective, highlighting the need to understand communication professionals’ perceptions of the public and the conditions in which they operate, with an emphasis on the democratic implications of inclusion and exclusion that follow.

The strategic conception of the communication is an approach in constant evolution, which according to the kind of organization acquires particular aspects. This research describes the communication management of 49 local governments in the Province of Lima and Callao in Peru, analyzed from the strategic communication perspective, starting with the analysis of the documents that establish their institutional policy and the appreciations from direct sources. The context is studied taking into account that these organizations, being public institutions, are subject to specific conditions, which define the communicative dimension supported by setting goals and objectives oriented to encourage good relationships with the diverse audience and with the vision of ensuring the transparency and the access to the information by all the citizens; in this context the organizational policies and guidelines, as well as the performance and responsibilities of the persons in charge of managing the communication areas, play a fundamental role, therefore considering the communication management from strategy requires a distinguishing approach which makes sure that the process develops efficiently. This study brings conclusions that help to understand the current situation and also to recognise opportunities of improvement in this specific scenario.

This dissertation thesis titled 'Government Communication in the Czech Republic: Or- ganisation, Perception, and New Theoretical Model' is a seminal, exploratory work which contextualizes and maps the development of government communication in the Czech Republic from its foundation to the present time with a primary research emphasis on the years between 2015 and 2017. Stemming from interdisciplinary theoretical sources within media and communication, public policy, and management scholarship, the thesis rede- fines the way of thinking about government communication. It applies stakeholder theory paradigm by researching government institutions, private sector, and news media as three important actors of government communication. Analysing the organization, perception, and tensions of government communication, the dissertation thesis aims to introduce new theoretical model of government communication and provide the government, private sector, and other societal actors with challenging perspectives on their practices and status quo.