Esta pesquisa trata da representação de gênero nos anúncios publicitários da loja Mappin veiculados entre os anos de 1931 e 1945. Ao circularem pela sociedade, os anúncios divulgavam produtos ao mesmo tempo em que difundiam as noções de feminilidade e de masculinidade do período. Partindo do pressuposto de que as identidades não são constituídas previamente no âmbito do abstrato e posteriormente materializadas em imagens e outros artefatos, mas que estes participam ativamente de sua construção, serão analisadas as características, as posturas e os hábitos associados às mulheres e aos homens do período. / This research deals with the representation of gender in the advertisements of the Mappin store published between the years of 1931 and 1945. As they moved through society, the ads spread products while imparting insights into what would constitute the femininity and masculinity of the period. Assuming that identities are not previously constituted within the abstract and subsequently materialized in images and other artifacts, but that they actively participate in their construction; the characteristics, postures, and habits associated with women and men of the period will be analyzed.

Orientador: Milena Fernandes de Oliveira / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Economia / Made available in DSpace on 2018-08-23T11:55:49Z (GMT). No. of bitstreams: 1 PalmieriJunior_Valter_M.pdf: 1200488 bytes, checksum: b5682a9084654317395d5bd87b1ea4fa (MD5) Previous issue date: 2012 / Resumo: A dissertação tem como finalidade contribuir para a compreensão das transformações contemporâneas do capitalismo a partir da interpretação de Jean Baudrillard, que denominou o período pós-segunda guerra mundial de "sociedade de consumo". O processo de desenvolvimento capitalista modifica o modo de vida da sociedade, principalmente em relação ao consumo, pois as mercadorias produzidas pelo modo de produção capitalista satisfazem as necessidades sociais como consequência de seu objetivo final de acumular valor. Porém, o desenvolvimento econômico capitalista traz uma contradição, que é a capacidade ilimitada da produção e a limitada de consumo, que faz com que o capitalismo necessite criar necessidades de consumo incessantemente para realizar valor. Dessa forma, cada vez mais o capitalismo necessita dos elementos culturais, sociais, políticos e ideológicos no processo de acumulação. A sociedade de consumo surge quando esses elementos, principalmente o cultural e ideológico passam a comandar cada vez mais o processo de consumo, pois as necessidades passam a visar mais aos valores que os "objetos" e a satisfação se dão primeiramente através da adesão a esses valores, que Baudrillard explica a partir da sua teoria do valor-signo. Por isso que a dissertação se concentrou em analisar o período histórico do segundo pós-guerra nos países desenvolvidos, para buscar analisar todos os fatores que tornaram possível o surgimento da sociedade de consumo. Concomitantemente, essa pesquisa, buscou fazer uma análise teórica, primeiramente sobre as visões em relação a produção, consumo e necessidades em Adam Smith, Alfred Marshall, Karl Marx e posteriormente Andre Granou e Jean Baudrillard / Abstract: The main objective of this dissertation is to contribute to understanding the contemporary transformations of capitalism building on Jean Baudrillard's depiction of the world after WWII as a 'consumer society'. The development of capitalism has changed the way that society lives, principally as relates to consumption, because while commodities produced under the capitalist mode of production may satisfy some social needs, this is a consequence of the final objective - value accumulation. However, capitalist economic development contains a contradiction. That contradiction is the unlimited potential to produce combined with the limited capacity to consume which is why capitalism must continuously increase the necessity to consume in order to realize value. In this form, capitalism increasingly needs to bring cultural, social, political and ideological elements into the process of accumulation. Consumer society appears when these elements (principally cultural and ideological values) come under the increasing command of the consumption process because needs are more focused on social values than on objects, and satisfaction comes primarily from the adoption of values that Baudrillard explains with his theory of sign value. This dissertation focused on developed countries during the post-war period in order to analyze all of the factors that made the creation of a consumer society possible. Additionally, this research aimed to interrogate the analyses of the theories of necessity of Adam Smith, Alfred Marshall and Karl Mark, and following, the theories of Andre Granou and Jean Baudrillard / Mestrado / Economia Social e do Trabalho / Mestre em Desenvolvimento Econômico

Submitted by Biblioteca da Faculdade de Farmácia (bff@ndc.uff.br) on 2017-03-24T18:08:18Z No. of bitstreams: 1 Silva, Juliana Fróes da Cruz [Dissertação, 2015].pdf: 1526465 bytes, checksum: 9188e606a15d2535c12652e29421199f (MD5) / Made available in DSpace on 2017-03-24T18:08:18Z (GMT). No. of bitstreams: 1 Silva, Juliana Fróes da Cruz [Dissertação, 2015].pdf: 1526465 bytes, checksum: 9188e606a15d2535c12652e29421199f (MD5) / A indústria farmacêutica é uma das mais estáveis e rentáveis do mundo. A propaganda de medicamentos é uma forma de investimento através da divulgação, com ênfase na marca, visando promover a aquisição de seus produtos. O objetivo deste trabalho é analisar as irregularidades de propagandas de Medicamentos Isentos de Prescrição, destinadas ao público leigo, veiculadas em mídia televisiva no município do Rio de Janeiro e Região Metropolitana. Duas das emissoras de maior audiência da televisão aberta do Rio de Janeiro foram monitoradas durante dezembro/2013 a junho/2014. As peças coletadas foram analisadas frente à Resolução da Diretoria Colegiada 96/08, e posteriormente transcritas. Foram encontradas 90 inserções publicitárias no período, sendo consideradas 33 peças únicas. Todas elas apresentavam alguma infração. A média foi de 3,6 infrações por peça. É notável a presença dos grupos terapêuticos dos analgésicos, anti-inflamatórios, antigripais e antiácidos. Este estudo concluiu que as infrações à normatização continuam preocupantemente altas, evidenciando a fragilidade da regulamentação e fiscalização da propaganda de medicamentos no Brasil e a necessidade de mudanças, priorizando a promoção do uso racional de medicamentos / The pharmaceutical industry is one of the most stable and profitable in the world. The drug advertising is a form of investment through the dissemination, with emphasis on brand, to promote the purchase of their products. The objective of this study is to analyze the irregularities of Over-the-counter drugs advertisements to the lay public, broadcast in television media in the city of Rio de Janeiro and the metropolitan area. Two of the highestrated open television stations in Rio de Janeiro were monitored during December/2013 to June/2014. The collected pieces were analyzed against the ANVISA Board Resolution 96/08, and later transcribed. 90 advertising inserts were found in the period, considering 33 unique pieces. They all had some infraction. The average was 3.6 violations per piece. It is noteworthy the presence of the therapeutic groups of analgesics, anti-inflammatory, antacids and flu medicine. This study concluded that violations of the norms still worryingly high, demonstrating the fragility of the regulation and supervision of drug advertising in Brazil and the need for change, giving priority to promoting the rational use of medicines

Submitted by Fabiano Vassallo (fabianovassallo2127@gmail.com) on 2017-04-17T16:40:08Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação - Versão Final - Camilla Duarte.pdf: 1769746 bytes, checksum: d0a1bc9c326a5d38b8f0786d34105ac5 (MD5) / Approved for entry into archive by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-04-17T16:45:41Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação - Versão Final - Camilla Duarte.pdf: 1769746 bytes, checksum: d0a1bc9c326a5d38b8f0786d34105ac5 (MD5) / Made available in DSpace on 2017-04-17T16:45:41Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação - Versão Final - Camilla Duarte.pdf: 1769746 bytes, checksum: d0a1bc9c326a5d38b8f0786d34105ac5 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Universidade Federal Fluminense, Niterói, RJ / O presente trabalho tem por objetivo analisar algumas peças publicitárias fictícias, disponíveis em um site de humor, intitulado Desencannes, discutindo de que maneira as referidas peças subvertem muitas das estratégias de captação usadas pela publicidade canônica, assim como se valem de outras. Na realidade, a principal finalidade do discurso desencannado é desconstruir toda a seriedade do fazer publicitário tradicional, provocando, assim, o riso em seus destinatários. Para que tais análises fossem, de fato, empreendidas, recorreu-se a alguns pressupostos da Teoria Semiolinguística de Análise do Discurso, cunhada por Patrick Charaudeau, como é o caso dos conceitos de sujeitos do ato de linguagem, Processo de Semiotização do Mundo, Contrato de Comunicação, Visadas Discursivas e Competências Comunicacionais, haja vista que todos esses anúncios só são possíveis dentro de um novo universo criado na e pela linguagem, posto que subvertem o quadro de referência tradicional ao qual se reportam os sujeitos do ato de linguagem, principalmente, no que tange às visadas discursivas, escolhidas para fazer parte do discurso desencannado. As noções de ethos e pathos também foram resgatadas, afinal, a imagem que o sujeito enunciador quer passar de si no discurso, bem como as estratégias de patemização que escolhe para fazer parte desse discurso, são fundamentais na compreensão e na interpretação dos textos desencannados. Recorreu-se, ainda, aos estudos de alguns autores sobre publicidade canônica para que se pudesse estabelecer quais das estratégias foram utilizadas, quais, no entanto, foram deixadas de lado e quais, por sua vez, foram subvertidas. Por fim, como a intenção primeira do sujeito enunciador do Desencannes é fazer seu destinatário rir, tornou-se preciso explorar as concepções de humor de Freud (1996), Bergson (2001), Bakhtin (2013) e Almeida (1999) a fim de que se pudesse entender por que e como o riso foi produzido. Assim sendo, torna-se possível estabelecer que as peças publicitárias do Desencannes são, na realidade, publicidades às avessas, já que não têm a intenção de vender uma marca, mas, sim, de colocar em xeque toda a rigidez do discurso publicitário canônico, afirmando que publicidade “boa de verdade” é aquela que faz seu destinatário rir e não aquela que se prende a paradigmas e modelos engessados / The present work aims at analizing some fictional works of publicity, available in a comedy website named Desencannes, which discusses how the referred works subvert the catchy strategies used in the mainstream publicity, as well as how they use other ones. In fact, the main aim of the Desencannes speech is to deconstruct the serious tone of the traditional publicity and make the audience laugh. In order to make the analisis we used the Theory of the Semiolinguistic Speech Analisis, coined by Patrick Charaudeau, for instance, using its concepts of language act subjects, World Semiotization Process, Communication Contract, Discursive Target and Communication Competencies, given the fact that these advertisements are only possible in the new linguistic universe created by the language and in it because they subvert the traditional reference board to which the subjects of the linguistic act refer, especially in relation to the discursive targets, chosen to be part of the desencannado speech. The notions of ethos and pathos have also been used, as the image wished to be transpassed by the subject, as well as the patemization strategies chosen to be part of this speech, are fundamental in the comprehension and interpretation of the desencannados texts. We have also used some works about canonical publicity so as to establish which strategies have been used, the others that have been put aside, and finally the subverted ones. Finally, because the intentions of the Desencannes subject is to make the audience laugh, it was necessary to exploit the concepts of humor of Freud (1996), Bergson (2001), Bakhtin (2013) and Almeida (1999) to understand how laughter is produced. Therefore it is possible to establish that the advertisements of the Desencannes are, in fact, inverted, as there is no intention of selling a product but to put into question the rigidity of the canonical publicist speech, showing that “good publicity” is the one that makes the audience laugh and not the ones stuck to paradigms and models

This study addresses individual and group-level effects of jury deliberation and decision making. Using a real case, this study tests pretrial publicity (PTP) effects over time, starting in the pretrial phase and evaluating for media effects throughout the mock-jury decision making process. The sample was composed of mock-jurors (N = 49 deliberating groups of five/six persons). Results address (1) a primacy effect of PTP exposure over time and general perceptions associated with the PTP exposure, (2) attributions of individual cognitive story and verdict preference confidence, and (3) juror- and jury-level characteristics associated with deliberation and communicative influence. Results reveal that the order in which participants saw PTP had differing effects on individual pre-deliberation decision making, but had no significant differing effects on final verdict decisions across groups. The only juror characteristic that had significant effects on the deliberation were perceived communicative influence, perceived participation, need for cognition, and motivation to process and discuss case evidence. In terms of discussing PTP in the deliberation, the only aggregated group effect on the verdict was trust in the jury system. Past research suggests that juries are formed to make unbiased decisions (Gastil, 2008), and in this case, jury deliberation potentially attenuated the presence of media bias.

M.Ed. / There are many marketing strategies for township schools but the writer has concentrated on the practical strategies for township schools. The aim of this study was to investigate the marketing strategies that might be of strategic importance to township schools and how these marketing ideas can be sustained for a very long-term, and to explore the relationship between parents, student, governors, the community and business sector and the nature of their accountability. The admissions committee and member of school management team in Soweto were part of the participant in the study. This is a qualitative research based on interviews and observation. The outcome of this project is that without the effectiveness and flexibility of marketing, most schools will close down. The schools need to be accountable to every action and activities happening within their boundaries. The relationship of stakeholders to the school is the most important tool for marketing.

Main goal of this thesis is to find out, whether the fact, that in Znojmo used to be played the highest ice-hockey league in the Czech republic, led to the economic development of this region and to the development of tourism in this region. The theory part is focused on the theories which refer to this problem, particularly the theories of tourism and theories of economy of sport. The practice part at first analyses the Znojmo region and the ice-hockey club in Znojmo. The next chapter compares the budgets of the ice-hockey club in the different leagues, which the club used to join. The next chapter finds out the consciousness of Czech inhabitants of the town Znojmo. There is presented the opinion of the inhabitants of Znojmo about their town joining the Extraliga of ice-hockey and about the financial subsidies from the Znojmo municipality budget for the ice-hockey club. Next chapter analyses, if the ice-hockey led to the higher occupancy in local hotels. Last chapter of the practice part tells the opinions of the former mayors of Znojmo about the ice-hockey in Znojmo. There are summarized all the information at the end of the thesis and concluded the concrete results.

This Diploma thesis focuses on the communication of non-profit organizations with media. Theoretical part defines general definitions and terms from the sphere of communication strategy, public relations or media. It focuses on describing the specifications and distinctions for using these tools in case of non-profit organizations. Practical part contains an analysis of the communication strategy of the non-profit organization Rotaract Říčany. The aim of this thesis is to bring an integrated view on the way how this organization communicate and analyse its publicity and offer some recommandations to be more efficient.

This study was made with the particular emphasis on the part that public relations should play in the education of children in the schools of today. / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts, under Plan II." / "August, 1949." / Typescript. / Advisor: H. W. Dean, Professor Directing Paper. / Includes bibliographical references (p. [29-30]).

In Michigan and Ontario, the “green economy” has been touted by government as a “win-win” solution to reducing greenhouse gasses and replacing thousands of manufacturing jobs lost before and during the global financial crisis. Some scholars, however, argue that despite economic and climate crises, there is little new about the policies being rolled out in advanced industrialized states; instead, political elites adopted business-as-usual policies after 2009 that offer little hope for greater social, economic, or ecological sustainability. In this green “publicity state”, political elites engage as much, if not more, in the politics of environmental discourse than in policymaking for a greener, more sustainable society. This thesis thus explored the research questions: To what extent have policymakers in Ontario and Michigan evoked argumentative imperatives that neoliberal policies are the way to create green jobs, increase socio-economic equality, and/or halt climate change? To what degree can policies in Ontario and Michigan be classified as ‘sustainable’? Does the policy rhetoric match the policy reality? In what similar and different ways do public policies get framed, communicated, and constrained by underlying neoliberal understandings of the economy and state that then limit the policy options that governments see as possible? In what ways does this contribute to the naturalization of green neoliberalism? To answer these questions, we examined the public policies and political rhetoric of renewable energy in Michigan and Ontario under the administration of Governors Jennifer Granholm and Rick Snyder, and the Ontario Liberal government of Premier Dalton McGuinty between 2007 and 2012. The theoretical framework for this paper was constructed using Gramscian and critical discourse theories which maintain that ideological and economic hegemony manifests, and is constantly being reproduced, through political discourse. First, we conducted a comparative analysis of green economy policies, as well as a sample of additional social, economic, and fiscal policies that could contribute to greater or less sustainability in the two jurisdictions. These were then categorized according to a typology of green economy imaginaries. Second, Michigan State of the State speeches and radio addresses, and Ontario Budget speeches and Speeches from the Throne delivered during the period of study were analyzed using Fairclough and Fairclough’s (2012) critical discourse analysis for political argument. It was found that political elites construct imaginaries of the green economy using various argumentative claims in ways that often do not coincide with policies and/or policy outcomes. In this study, Granholm and McGuinty often used argumentative claims around renewable energy in ways that naturalize green neoliberal approach to sustainability, while greenwashing less ‘green’ policies; take credit for making their jurisdiction ‘greener’; deflect and assign blame for a shrinking economy; and position the green economy as a ‘win-win’ to unemployment and/or climate change. Despite labelling himself a “good, green Republican”, Governor Snyder did not engage in green economy policymaking or framing, instead pursuing a ‘classic’ neoliberal policy agenda. Furthermore, the arguments political elites are further constrained by both the existing economic regime and political institutions: a premier in a majority government has significantly more power to make bold argumentative claims and introduce policies than a state governor. This is evident in the fact that although their rhetoric around the green economy as a means to increasing jobs was similar, McGuinty was able to also frame the green economy as a means to reducing greenhouse gasses and introduce a bolder piece of renewable energy legislation than Granholm. / Dissertation / Doctor of Philosophy (PhD) / The “green economy” has become a popular idea over the last decade. The green economy is a term that refers to expanding the renewable energy industry including solar, wind, and hydro energy, as well as energy retrofitting of existing buildings and the electric car industry. Political leaders argue that by growing the green economy, we can create thousands of good jobs and reduce climate change. But the green economy is not necessarily sustainable. This is partly because “sustainable development” is not a matter of just making the economy stronger at any cost, with a potential added benefit of reducing climate change. Sustainable development means that less people live in poverty, different cultures are protected, and the environment is preserved in ways that it can meet the needs of every generation of future human beings. It also means that climate change must become a priority for government over economic growth, and that technology is not the solution to every environmental problem. However, even after all the social and economic problems that became worse during and after the Great Recession in 2008-2009, the green economy is being designed using the same kinds of policies that emphasize what business wants rather than is needed to halt climate change and reduce poverty. How then are leaders able to make this kind of green economy seem like a new, great idea? Is this green economy actually sustainable? This thesis examined these basic questions by comparing policies introduced in the Province of Ontario and the State of Michigan for growing a renewable energy industry, as well as policies that could lead to greater or less sustainability. We put these various policies into categories to ‘measure’ how sustainable they are. Then we examined the arguments made by political leaders in Ontario and Michigan to see how they framed the green economy to make it seem like common sense for a better, more sustainable future. We found that although renewable energy can lead to more sustainability by reducing the greenhouse gasses we produce, the policies introduced by leaders between 2007 and 2012 emphasized meeting the needs of business rather than the needs of the environment or the poor. And these are in fact the kinds of policies that governments used before the Great Recession – policies that made society worse off for the last 30 years – so there is nothing new about them, even if there are a little bit ‘greener’. We also found that Governor Jennifer Granholm and Premier McGuinty made very similar arguments about the benefits of the green economy, while at the same time minimizing the downsides of their business- focused approach. Governor Rick Snyder, also of Michigan, has had no interest in the green economy, and has emphasized business policies almost entirely. Though Granholm and McGuinty had similar arguments and visions for their green economy by building a renewable energy sector, the premier was able to make arguments that the green economy was necessary for climate change, and he was able to introduce stronger policies against climate change, like shutting down all of Ontario’s coal plants. This is because premiers have more institutional power than governors. It is also interesting that even though McGuinty had more power than the governors, he still chose many of the same policies as Governor Snyder.