The diploma thesis The publishing house Axel Springer and its transformation into a digital house focuses on the gradual transformation of a the German publishing house Axel Springer from a traditional publisher of printed media into the digital house it is today. The thesis analyzes its business activities and offers a periodized overview of the house's dominant business strategies from the moment it was established in 1946 to 2014. Simultaneously, the thesis presents the chronological development of the house's product portfolio. It is this record of the house's historical and current portfolio which discovers not only the changes in the structure of revenues, but also the house's shift from its original object of enterprise. In the case of Axel Springer, the transformation is characterized with a transfer of the principles of media enterprise into the digital environment - within which the focus was broadened from media projects to non-media projects as well. Economically speaking, this strategy has been successful, as in 2014 the house generated more than 70% of its overall profit (EBITDA) from its digital activities. At the same time the thesis proves in a critical manner that the digital transformation of Axel Springer is not a result of successful digital transformation of the way the...

The diploma thesis deals with the communication strategy of Knižní klub publisher since its establishment till the end of the year 2013. Knižní klub belongs to publishers that mostly in 90s' formed Czech literary culture by its business model. Until recently it was a part of the world media group Bertelsmann, which has operated literary clubs all over the world since 50s' of the 20th century. It entered the Czech Republic shortly after the revolution and brought many forbidden titles. The policy of edition represented the mix of the quality world literature and also the whole range of saleable books which copied actual readers' trends. On this basis, I focus on historical background and its influence of the policy of edition. Then I deal with the development of the literary club after the year 1989. With The Knižní klub publisher, which has gone through several changes from distribution company to appropriate publisher, I try to target the communicational activities in socio-cultural context. Communication strategy was observed through club catalogues and media. Media image in social-cultural supplements Víkend Mladé fronty Dnes, Salon Práva and critical monthly journal Literární noviny is also part of the text and helps to understand the strategy of the publisher.

The diploma thesis Rewievs of French Literature in the Book Series Světová četba (World Reading) between years 1948 and 1999 analyses the forewords of one of the most important Czech book series of the 20th century. The main aim of the thesis is to find out to what extent the contemporary culture policy influenced the content of the respective texts that were published together with the translations of francophonic literature. The author has chosen the method of qualitative analysis, which has provided the basis for the subsequent quantitative analysis. She tries to describe the way in which the slant in the forewords can present itself and to find out if it truly presented itself in the Světová četba book series. As there is not enough processed materials available concerning the book series and the policy of the Odeon publishing house (formerly SNKLU or SNKLHU), the thesis also covers an extensive historiographic background research based on archive materials and controlled conversations with witnesses.

Kočová, K.: Forms of contemporary czech illustration for the youngest readers. /Thesis/ Prague 2011 - Charles University, Faculty of education, department of art education, 86 pages. The thesis deals with contemporary tendencies in illustrations for the youngest readers. It compare the work of contemporary Czech artists, who do illustrations for young children as a 'kitsch'. The thesis analyzes the phenomenon of 'kitsch' and utilizes concrete examples from books or magazines for children. The didactic section focuses on work with illustrations in the first grade of primary school. It explores children's reactions to the artwork of contemporary artists as well as the attitude of teachers to this art. Key words: children's book, contemporary illustration, kitsch, comparison, publishing house, authors of illustrations.

This Master Thesis is focused on analysis of media response to editions Fresh and Raketa of publishing house Labyrint in the context of history of publishing practice in the Czech Republic in the nineties. It also discusses contemporary literature for children and youth. Thesis studies critical media response to three particular books from studied editions Tajemství oblázkové hory by Bára Dočkalová, Robinson by Petr Sís and Plyš by Michal Hvorecký. Novel Plyš by Michal Hvorecký was covered the most in the media. The smallest number of articles was published about Tajemství oblázkové hory by Bára Dočkalová. Even though it was nominated for Magnesia Litera Award, it did not win the price in the end. The closing part focuses on a unique project by publishing house Labyrint, a magazine for children called Raketa. Media attention is focused on creators of magazine, either it is the owner of publishing house Labyrint Joachim Dvořák or its chief editors Johana Švejdíková and Radana Litošová. Critical reflection is rare, there are mostly short notes recommending buying the magazine or describing a new issue. There is a broad spectrum of media chosen for this analysis, from news media to cultural and literary periodical such as Tvar, Host, A2 and catalog Nejlepší knihy dětem.

Mémoire en recherche-création / L’essai Études des procédés d’appropriation esthétique de l’astronautique dans Nous trois de Jean Echenoz explore les stratégies développées par l’écrivain Jean Echenoz pour engager un dialogue inédit avec le thème de l’astronautique, qu’il met en récit dans son sixième roman. Caractérisé par une adhésion ludique et distanciée au genre romanesque, Nous trois multiplie les jeux stylistiques, référentiels et langagiers, inscrivant son univers thématique au sein d’une esthétique de la précarité, qui n’épargne aucune dimension de l’œuvre. La structure du récit induit une part troublante d’équivoque autour de l’identité des personnages et des instances narratives. Sur le plan diégétique, le romancier met en place un univers instable et inquiétant dans lequel le milieu de l’astronautique est exposé sans complaisance. Tirant profit de la précarité inhérente au langage, Echenoz s’approprie un lexique rattaché au thème de l’astronautique qu’il exploite à des fins stylistiques. Le roman Hellen-Freischmann raconte le parcours d’un personnage écrivain singulier qui cherche à faire publier un manuscrit ayant pour protagonistes des corps célestes. Cette trame narrative a pour contrepoint un récit mettant en scène l’éditrice d’une maison d’édition prestigieuse, qui doit composer avec cette soumission atypique. Ces personnages évoluent au sein d’un univers sombre où l’étrangeté côtoie le familier, où le vraisemblable menace de basculer dans le fantastique, où la fiction contamine la réalité. Le roman est porté par une voix narrative inusitée, instable, caractérisée par des jeux complexes de focalisation, des registres contrastés et une certaine indécidabilité quant au rapport de la narration à l’histoire racontée. Ce narrateur assimile une nomenclature propre à l’astronomie, qui sert tant le développement de l’intrigue que les jeux stylistiques du roman. / The essay entitled Études des procédés d’appropriation esthétique de l’astronautique dans Nous trois de Jean Echenoz explores the strategies employed by the author Jean Echenoz to engage in a new dialogue with the theme of astronautics, which he brings into play in his sixth novel. Characterized by a playful and distanced adherence to literary fiction, Nous trois plays with styles, references and language, inscribing his universe into an esthetic of precariousness, sparing no dimension of his work. His narrative structure induces a troubling ambiguity around the characters’ identities and narrative instances. On a diegesis level, the author sets an unstable and unsettling universe in which the subject of astronautics is exposed without any complacency. Taking advantage of the language’s inherent precariousness, Echenoz takes ownership of the astronautics’ lexicon which he employs to further his style. The novel Hellen-Freischmann narrates the journey of a peculiar author whose goal is to publish his manuscript starring celestial bodies as protagonists. This narrative is intertwined with the tale of a publisher from a prestigious publishing house who must come to terms with this atypical submission. These characters evolve within a dark universe where strangeness stands alongside familiarity, where likelihood threatens to fall into fantasy, and fiction contaminates reality. The novel is carried by an unusual and unstable voice, characterized by complex plays on focus, contrasted language use, and a certain indecision towards the role of narration in the story told. This playful narrator incorporates a nomenclature proper to astronomy, which serves both the intrigue and the style of the novel.

-ink- ink is a small independent publishing house, that is aiming to publish student-written literature with graphic design and illustrations made by young designers and artists. Main goal of the publishing house is to support, execute and spread projects of young, not yet estabilished authors and artists and thus develop the contemporary art scene. The visual identity of the publishing house is left open, it is going to be created in time by the books that are going to be published by ink. The logo is often used as a background to posters, or a stamp over photographs. I'm letting the content to speak for it's brand, not the logo. I created business cards, bookmarks, a stamp, wrapping papers that are used for parcels as well as a background for posters, and stickers. Novel Devil Novel Devil is a first book published by ink. Author of the book is Jan Smutný, recent graduate of Faculty of Fine arts in Brno. Illustration and the overall design of the book are made by me. The design is inspired by gothic books written in textura or bastarda and illustrated with woodcuts. My aim was to create a book clearly referencing this visuality, but not a „retro“ or a historicist book. I tried to create a classical book with a modern twist. That's why I chose new, modern typefaces Enigma and Lapture and the illustrations are just vector lines. Because of the theme I work only with black and and background white colour. The book was published in 200 copies.

The diploma theses named The media response of the company Knižní klub (1992-2018) examines how had the Czech media refered about the publishing house Knižní klub. In the first part of this theses can be found the description of the development of the book market and also of the publishing market throughout the years, starting with the progress of the book printing followed by the description of the historical phases that had impact on the book market. The second part of the diploma theses is dealing with the company Knižní klub and everything related to that. The following chapter describes all the companies that had ever owned the company Knižní klub during the time it has been active on the Czech market. The analysis itself is divided into two big chapters accoring to the time periods. The first chapter analyses chosen printed media that had been active during the years from 1992 to 2013. The second chapter is examining the medialization of the company Knižní klub within the years 2014 to 2019 and for the analysis of the medialization had been used not only printed media but also online media as their influence grew with time. A quantitative analysis has been used to get the results of the analysis in this second chapter.

The Archivio Storico Ricordi holds the historical records of one of the most important music publisher of all times. For almost two hundred years, beyond their main business as music publishers, the Ricordis were also impresarios, agents, and cultural organisers, and played a central and unique mediating role within Italian musical life. This role is very well documented by some 30,000 autograph letters addressed to Casa Ricordi by composers, writers, librettists, singers, and conductors, and an impressive and neatly ordered collection of around 600,000 sent letters. The whole collection will be published online bit by bit. The goal of the project is to connect the letters not only with the relevant records of the Ricordi archive (ledgers, contracts, stage designs, scores, pictures...), but also with other music archives over the web. / Das Archivio Storico Ricordi sammelt historische Materialien eines der bedeutendsten Musikverlagshäuser aller Zeiten. Über fast 200 Jahre prägten die Ricordis nicht nur durch ihre Verlagstätigkeit, sondern ebenso als Impresarios, Agenten, Kulturförderer und -manager das italienische Musikleben. Rund 30 000 an die Ricordis gerichtete autografe Schreiben von Komponisten, Schriftstellern, Librettisten, Sängern und Dirigenten sowie 600 000 von den Ricordis verfasste Briefe dokumentieren die herausragende Rolle der Verlegerfamilie. Die gesamte Sammlung wird nach und nach online zur Verfügung gestellt. Dabei werden die Schriftstücke nicht nur mit anderen Objekten des Ricordi-Archivs wie Verlagsbüchern, Verträgen, Bühnenentwürfen, Noten, Bildern, sondern ebenso mit Materialien anderer Musikerarchive im Web verlinkt.

The thesis attends to the mathematical charts constructing of additive triad of pupils on 1st grade of the primary school by means of two mathematical - didactic settings "The Neighbours" and "The Coloured Trio". They occure in mathematical textbooks created by prof. RNDr. Milan Hejný, CSc., RNDr. Darina Jirotková, Ph.D., PhDr. Jana Slezáková, Ph.D. and their colleagues and which are published by Fraus. In my thesis I shall attend to the theoretical pieces of knowledge in the given mathematical area as well as to the reasons for the creation of the new mathematical teaching concept after the czech educational reform. Mathematical tasks from the two appointed settings will be handed in to the pupils to be solved. The pupils will encounter such tasks for the first time. It shall be observed how they are able to cope with the given tasks and if they will be able to infiltrate the problem of the tasks or to invent their own tasks. Further on the thesis shall attend to the means of solutions of similar tasks by the students of The Pedagogical Faculty of the Univerzita Karlova and to the analysis of their comments on the tasks.