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Understanding local public responses to a high-voltage transmission power line proposal in South-West England : investigating the role of life-place trajectories and project-related factorsBailey, Etienne Benjamin January 2015 (has links)
With a projected increase in electricity demand and low-carbon energy generation in the UK, expansion of the existing transmission grid network is required. In going beyond the NIMBY concept, Devine-Wright (2009) posited a place-based approach that highlights the roles of place attachment and place-related symbolic meanings for understanding public responses to energy infrastructure proposals. This PhD research investigated two overarching and interrelated research aims. The first sought to enlarge our understandings of the processes of attachment and detachment to the residence place by investigating the dynamics of varieties of people-place relations across the life course (people's 'life-place trajectories'), thus addressing the limitation of studies adopting a 'structural' approach to the study of people-place relations. This research, in a second instance, sought to better understand the role of people's life-place trajectories and a range of project-based factors (i.e. procedural and distributive justice) in shaping people's responses to a power line proposal. This research focussed on the Hinckley Point C (HPC) transmission line proposal and residents of the town of Nailsea, South-West England. A social representations theory framework was usefully applied to this research by acknowledging that people's personal place relations and their beliefs about proposed place change, are situated and embedded within wider social representations of place and project. A mixed methods approach was employed comprising three empirical studies. The first consisted of twenty-five narrative interviews, the second a set of five focus group interviews, and the third a questionnaire survey study (n=264) amongst a representative sample of Nailsea residents. Triangulating findings across the three studies produced a novel set of key findings. By elaborating five novel 'life-place trajectories', this PhD research moved beyond structural approaches to the study of people-place relations and made a novel contribution to our understandings of the processes and dynamics of attachment and detachment to the residence place across the life course. This research further confirmed the existing typology of people-place relations and revealed a novel variety termed 'Traditional-active attachment'. Life-place trajectories were instrumental in informing divergent representations of the nearby countryside which were more or less congruent with objectified representations of the HPC project. Future studies investigating place and project meanings should be sensitive to these trajectories. Interestingly, place as a 'centre of meaning' rather than a 'locus of attachment' (or non-attachment) emerged as particularly salient for understanding responses to the project. Project-based factors were salient in informing participants' responses toward the project. A perceived imbalance between high local costs and an absence of local benefits was seen to result in distributive injustice and opposition toward the project. However, improved perceived procedural justice following National Grid's announcement of siting concessions in the spring of 2013, was seen to ameliorate local trust in the developer and project acceptance.
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Firemní časopis, případová studie / Business magazine, a case studyDobiáš, Rudolf January 2015 (has links)
The thesis describes business magazines in the Czech Republic, association of publishers, national awards, specialized publishing agencies. Special attention is focused on surveys of business magazines that have been carried out up to now. The situation on the market of business magazines in Great Britain is briefly described for comparison purpose. As an example of a present-day business magazine, the B2B periodical called Elit magazín was selected. To describe the way of its production, a half-structured interview was carried out. To describe the opinion on the side of the producing company a structured interview was carried out, for description of the readers'opinion a questionnaire survey was chosen. The output is the comparison of both opinions. Because the producing company is a part of multinational company, where some other countries produce business magazines as well, a mapping of time-proven solution of the Volvo Trucks multinational company magazine named Globetrotter Czech is carried out. In the conclusion both productions are compared with intention to sketch out a theoretical potential of the multinational periodical. Powered by TCPDF (www.tcpdf.org)
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Přírodniny ve výuce 5. ročníku ZŠ / Products of nature in the fifth classes of primary schoolPazderková, Gabriela January 2015 (has links)
This thesis deals with the research of practical knowledge and skills of students of primary and secondary schools. It targets exploring of cognition of local common species of vertebrates (fish, amphibians, reptiles, birds and mammals). This thesis is focused on education in the nature. The results are presented in graphs and chart tables. Key words: Knowledge of local vertebrates, questionnaire survey, primary school, secondary school, high school, hobby group, genus name, species name.
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Didaktické využití geoparku Český ráj ve výuce přírodopisu na druhém stupni ZŠ / Educational use of geological park Czech Paradise in teaching upper primary school biologyZrůstová, Klára January 2015 (has links)
The presented diploma thesis has an educational character and tries to find a way how to teach geology more attractive at primary schools. It includes authorial proposals for field trip routes and school experiments that can be implemented in lessons or within other educational school activity during school year. The field trips are built to be carried out in the geological park of Bohemian Paradise because of its natural wealth giving many possibilities to be used in teaching geology and other related fields of natural sciences. The experiments are designed to be realized during school lessons, therefore they are meant to be as little as possible time consuming and also the necessary material is supposed to be easily available. A theoretical part of the diploma thesis contains a summary of available natural datasets about the geological park of Bohemian Paradise, a review of the educational principles for organising of the field trips, creating worksheets, experiments and games in teaching process. The principles of creating concept maps are also included. An integral part of the thesis is authorial research with students and teachers via questionnaire survey proving that experiments and field trips are an indispensable component of teaching process and appropriate motivational tools at primary...
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Marketingový výzkum společenské odpovědnosti firem a možnosti její aplikace v oblasti zdraví a sportu / Corporate Social Responsibility: Marketing research and its application in health and sportŠafaříková, Martina January 2013 (has links)
Title Corporate Social Responsibility: Marketing research and its application in health and sport Objectives To present marketing research results, to assess Czech medium and large enterprises' approaches to corporate social responsibility, to evaluate a situation of CSR in the Czech Republic and to recommend some changes Methods questionnaire survey, primary data capture Results The level of corporate social responsibility in the Czech Republic is intermediate; nevertheless the potential of this concept remains underused in terms of knowledge, benefits and application options. Corporate social responsibility activities connected with health and sport are considered important and appear in majority of examined enterprises. Key words corporate social responsibility, marketing research, questionnaire survey, health, healthy lifestyle, sport
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Marketingový význam ženských a mužských rolí / Value of gender stereotypes in MarketingŠimíková, Kristýna January 2009 (has links)
This dissertation addresses the role and value of gender stereotypes in Marketing. The objective is on the one hand to chart male and female imagery in advertising and on the other to establish consumers' attitudes to this imagery, thus enabling a comparison of these outcomes. The first, theoretical part of the dissertation depicts the status of men and women in society and how advertising seeks to reflect this, and in addition describes the research methodology employed in the second, practical part. This latter part comprises a questionnaire survey and an advertising content analysis, and concludes with a comparison of the mentioned surveys.
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Kvalita života pacienta před a po operaci aortální chlopně. / Patient's life quality befor and after aortic valve operationVyskočilová, Ludmila January 2019 (has links)
(v AJ) Introduction to the topic and importance of the topic: Aortic valve disease is the third most frequent cardiovascular disease and also the most frequently operated valvular disease in adulthood. The natural process of the disease is unfavorable, almost half of the patients suffer from symptoms of heart failure (Branny et al. 2012). This is the reason why I focused my thesis on the assessment of the quality of life of patients diagnosed of aortic stenosis. Aim of the thesis and research questions: The aim of my thesis is to evaluate the quality of life patients with diagnosed aortic valve disease, within one month before the planned surgery and in the postoperative period when patients will be checked at a cardiac surgery clinic. The partial objective at the same time was to compare the quality of life and health status of patients with aortic valve disease who have completed a spa therapy with those who have rejected it. Methodology (method, research sample): The research work will be carried out as a quantitative research in a group of 29 respondents. The HRQoL construct it means questionnaire SF-36 were used to obtain the data. The questionnaire was anonymous. For the completed questionnaires, a closed box was set up, which I didn't open until the poll was complete. The survey was...
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Vnímání reklamního vlivu influencerů z pohledu mladých online uživatelů / Advertising impact of influencers as perceived by the young online usersKadeřábková, Tereza January 2019 (has links)
This work titled Advertising impact of influencers as perceived by the young online users defines the term influencer in its theoretical part, offering several perspectives through which this phenomen can be viewed. For example, the number of followers on influencers' profiles, the interaction between these two sides, or the characteristic features of influential figures, such as their behaviour on the Internet. Furthermore, this work deals with influencer marketing, some types of collaboration between influencers and companies within social media, and the issue of tagging the sponsored commercial content. Also, one of the chapters summarizes some of the findings from several relevant studies, creating an initial insight into the topic. The research part of this work explores the issue as perceived by the young online users, using the research sample comprising 179 respondents in the range of 16-26 years old. The data collected through the electronic standardized questionnaire revealed, for example, that respondents require tagging sponsored posts on influencers' profiles, even though they trust these commercial posts less. Also, the pattern of behaviour hinting some verifying information before immediate tasting influencers' recommendations was indicated. The analyzed answers also point to the...
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Návrh marketingového mixu / The Proposal of Marketing MixEkerová, Jana January 2016 (has links)
This diploma thesis deals with marketing mix of jewelry online store. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces jewelry online shop and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to increase orders in online store.
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Didaktické využití ukázkové přírodní zahrady ZŠ Domamil / Didactic Use of Domamil Primary School's Educational GardenŠplíchal, Pavel January 2019 (has links)
Diploma thesis Didactic use of example natural garden Domamil focuses on school demonstration garden of primary school Domamil and its use in teaching. The thesis deals with the general history of school gardens, describes the natural garden and the criteria under which the garden can obtain the certificate of a natural garden. It also mentions occupational safety, operating and visiting rules of the natural garden. The diploma thesis describes the origin and development of the school example natural garden of the Domamil Primary School and characterizes its individual elements and their gradual building by pupils and teachers of the Domamil Primary School. The whole characteristic of the school example natural garden of the Domamil Elementary School is complemented by a photo documentation. The thesis includes a questionnaire survey, which was carried out between teachers and pupils of the second grade of the primary school Domamil. The questionnaire dealt with the use of the school demonstration natural garden in practice and in teaching. Based on the results of the questionnaire survey and the current state of the garden, didactic materials were created for teaching in the school demonstration garden of the primary school Domamil. The didactic materials were intended for pupils of the seventh...
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