Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-10-01T17:57:54Z No. of bitstreams: 1 FILIPE_PEREIRA_GAMBA_DIS.pdf: 2672298 bytes, checksum: 00303c8811ceaeaf3a9cff790b1bcfd0 (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-10-03T16:37:58Z (GMT) No. of bitstreams: 1 FILIPE_PEREIRA_GAMBA_DIS.pdf: 2672298 bytes, checksum: 00303c8811ceaeaf3a9cff790b1bcfd0 (MD5) / Made available in DSpace on 2018-10-03T16:52:19Z (GMT). No. of bitstreams: 1 FILIPE_PEREIRA_GAMBA_DIS.pdf: 2672298 bytes, checksum: 00303c8811ceaeaf3a9cff790b1bcfd0 (MD5) Previous issue date: 2018-08-30 / This dissertation deals with the imbricated relationship between radio and the internet, given that technological evolution has modified the forms of communication and in this new conjecture different possibilities for the radio are extended. It starts from the premise that the current moment strengthens the media convergence and implies transformations ? not only in the concept of radio, but also in the way of making radio and in the way the content happens to be consumed. It is pointed out that this work aims to research the radio adaptation from the internet. In this scope two important transformations will occur that have occurred in different proposals: on the radios of the British Broadcasting Corporation (BBC) from the United Kingdom and Radio Gaucha from Porto Alegre. As for BBC its strategies based on the segmentation of radio content - the so-called radio on demand were mapped. In contrast R?dio Ga?cha anchors its changes in social networks. It should be noted that the model adopted by the BBC serves as a reference for a readaptation in which the radio preserves its essence: audio; in contrast, R?dio Ga?cha bases its propagation on social platforms, through the adoption of languages that go beyond audio. These are different readaptations in the form of making radio, from the internet, which exemplify the imperious adaptations of the vehicle in face of the transformations that have occurred in the last decades. / Esta disserta??o versa sobre a imbricada rela??o entre r?dio e internet, tendo em vista que a evolu??o tecnol?gica tem modificado as formas de comunica??o e, nessa nova conjuntura, ampliam-se diferentes possibilidades para o r?dio. Partimos da premissa de que o atual momento fortalece a converg?ncia midi?tica e implica transforma??es ? n?o apenas no conceito de r?dio, mas tamb?m na maneira de se fazer r?dio e na forma como o conte?do passa a ser consumido. Salientamos que este trabalho objetiva pesquisar a readapta??o do r?dio a partir da internet. Nesse escopo, ser?o observadas duas importantes transforma??es que ocorreram em propostas distintas: nas r?dios da British Broadcasting Corporation (BBC), do Reino Unido, e na R?dio Ga?cha, de Porto Alegre. No que tange ? BBC, foram mapeadas suas estrat?gias baseadas na segmenta??o de conte?do radiof?nico ? o chamado r?dio sob demanda. J?, a R?dio Ga?cha, ancora suas mudan?as nas redes sociais. Cumpre ressaltarmos que o modelo adotado pela BBC serve como refer?ncia de uma readapta??o na qual o r?dio preserva sua ess?ncia: o ?udio; em contrapartida, a R?dio Ga?cha baseia sua propaga??o nas plataformas sociais, por meio da ado??o de linguagens que v?o al?m do ?udio. Trata-se de readapta??es distintas na forma de se fazer r?dio, a partir da internet, as quais exemplificam as imperiosas adequa??es do ve?culo frente ?s transforma??es ocorridas nas ?ltimas d?cadas.

Made available in DSpace on 2015-04-14T14:41:51Z (GMT). No. of bitstreams: 1 452827.pdf: 4469110 bytes, checksum: e4995586d94e438bdaf54b915a7b99a6 (MD5) Previous issue date: 2013-03-27 / Through the Internet?s development in which Castells (1999) calls Network Society or Information Society, the death of the radio is being discussed again - the first time was when the television appeared, in the 1950s and 1960s. The emergence of social networks exposes the radio as an obsolete vehicle (after all, has only sound), and despite its advantages, needs to reinvent itself again. That s why the radio has joined Twitter. But with this - with the appropriation of a new tool, the work of journalists is affected. In the research that follows, it will be precisely evaluated the impact of Twitter and Radio Gaucha s marriage. With the news making aims to understand how the production routines were changed after the incorporation of Twitter in the daily lives of journalists. / Com o desenvolvimento da internet no que Castells (1999) chama de Sociedade em Rede ou Sociedade da Informa??o, a poss?vel morte do r?dio voltou a ser discutida a primeira vez foi quando do aparecimento e fortalecimento da televis?o, nas d?cadas de 1950 e 1960. O surgimento de redes sociais reacende a discuss?o e exp?e o r?dio como um ve?culo obsoleto uma vez que disp?e apenas de ?udio para emiss?o de mensagens e que, apesar de ter suas vantagens, precisa reinventar-se diante das possibilidades de multiplataforma da internet. Assim, algumas emissoras de r?dio apropriaram-se de uma nova ferramenta, o Twitter, e tal apropria??o fez com que o trabalho dos jornalistas fosse afetado. Na pesquisa que segue, ser? avaliado justamente o impacto do casamento do r?dio com o Twitter na estrutura da R?dio Ga?cha, de Porto Alegre. Com o aporte te?rico do Newsmaking, pretende-se entender de que maneira as rotinas de produ??o foram alteradas ap?s a incorpora??o do Twitter no cotidiano dos jornalistas.