What are the key antecedents, factors and moderators that influence environmentally friendly and socially responsible consumer behaviour? Individual consumers buy products and services not only for their intrinsic satisfactory functionalities. They make their consumption choices also because of specific extrinsic products/service abilities to affirm their lifestyle choice, i.e. enhance their self-concepts and satisfy their psychological needs. Given that despite the recent increase of interest in sustainable consumer behaviour, little is known on sustainable consumer aspirations, this study aims at filling the research gap in this area of academic research. This study investigates ad hoc literature in Lifestyle Strategic Marketing, Branding, Social Psychology and Self-Concept Theory applicable in Green and Fair Trade Operational Marketing . Mixed research methods are used in three distinct studies: (a) laboratory experiment, (b) SurveyMonkeyTM online questionnaire analyzed quantitatively, and (c) SPSS and SEM software data management and analysis. They are conducted in France and based on the common research models, i.e. the Theory of reasoned action (TRA) founded by Fishbein & Ajzen (1975) and the Theory of planned behaviour (TPB) coined by Ajzen (1991). Specific attitudes towards environmentally friendly and fair-trade products and services are derived from Value sets, Awareness of Consequences beliefs and Environmental Concern evaluations; therefore in the third partial study we adapt the research model proposed by Hansla et al. (2008). In all of them is employed a convenience sampling method that allows to gather between 109 and 350 respondents. Results allow for identification of salient factors influencing consumer purchasing intention and willingness to adopt and pay for both environmentally friendly and socially responsible products and/or services.

According to the State of the Nation’s Housing (Harvard, 2005) more than one in five homebuyers is a single woman and twice as many unmarried women as unmarried men are buying homes. Notably unmarried women make up more than one-third of the growth in real estate ownership since 1994. The purpose of this study was to examine this cultural phenomenon. Utilizing an interpretative qualitative paradigm, in-depth interviews, social identity and reason action theories, this research explored the social, psychological, and symbolic meanings single, never-married, women in their 30s and 40s attributed to home buying as well as the design and purchasing behaviors they displayed. In an effort to create and refine the questionnaire for this research, a five participant pilot study was conducted in southwestern Virginia. The main body of this work consisted of 12 in-depth interviews and included six participants from southwestern Virginia, five participants from northern Virginia and one from western Pennsylvania. The average age of the participants was 39.5 years, with a range of 29 – 48 years. In total, 21 themes emerged in this study: 18 were strongly supported and mentioned by at least 50%, or six of the twelve, dissertation participants, while three received moderate support and were discussed by at least 25%, or three of the twelve, respondents. The themes were further divided into the following categories: behavioral themes which answer the question of the how women approach the buying process; behavioral themes which answer the question of what women buy, psychological themes which answer the question of why single women buy; social themes which promote a sense of security or stability; and social themes which promote a sense of isolation. The findings of this study can be used to enhance the residential construction industry and to assist housing professionals who routinely interact with female homebuyers. In addition, these findings suggest the continued need for home-buyer education and further research. / Ph. D.

Due to an impending STEM shortage facing the United States, it is critically important that students of color are recruited to scientific disciplines. This STEM shortage affects agricultural fields, as many agricultural disciplines are scientifically based. There is currently a lack of students of color within agricultural disciplines when compared to the increasingly diverse make-up of the United States. This qualitative study utilizes the path-goal theory of leadership (House, 1971) and reasoned action theory (Fishbein and Azjen, 2010) to examine the perceptions of administrators regarding the barriers that students of color face within colleges of agriculture at 1862 land-grant institutions. Another important purpose of this study is to identify strategies that department heads, deans, and administrators within colleges of agriculture can use to increase the recruitment and retention of students of color. The study utilized phenomenology, as this method focuses on participants' subjective experiences and interpretations of the world. Eighteen participants at 17 institutions were interviewed about their perceptions of diversity, the barriers that students of color face within colleges of agriculture, and strategies for success. The findings of this study reveal that (1) diversity is a multifaceted and evolving concept that varies from individual-to-individual, (2) students of color face barriers to access, (3) successful recruitment and retention strategies for students of color require investments from administrators, and (4) data validates program success. / Ph. D. / The United States is facing an impending shortage in the fields of science, technology, engineering, and math. There will not be enough professionals to fill various roles that impact society in a variety of important and meaningful ways. This STEM shortage affects agricultural fields, as many agricultural disciplines are scientifically based. Students of color are currently underrepresented in agricultural disciplines when examining the increasingly diverse make-up of the United States. It is essential that students of color are utilized to fill these vacancies, not only for the sake of representation and inclusion, but to ensure that the United States can remain competitive in a global market and address the various scientific challenges that the country will have to face. This study examines the perceptions of college administrators relating to recruitment and retention barriers that students of color face within colleges of agriculture. This study also examines the strategies that are used to assist students in circumventing these barriers. Eighteen participants at 17 institutions were interviewed about their perceptions of diversity, the barriers that students of color face within colleges of agriculture, and strategies for success. The findings of this study reveal that (1) diversity is a multifaceted and evolving concept that varies from individual-to-individual, (2) students of color face barriers to access, (3) successful recruitment and retention strategies for students of color require investments from administrators, and (4) data validates program success.

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The shift towards electric vehicles has during the last years increased; nevertheless, the rate has not been fast enough. Electric vehicles have several environmental benefits as reduced CO2 footprint and a lower climate impact. On the other side, the reality shows that there are several adoption barriers on an individual level for electrical vehicles. These are technical, economic, infrastructure, policy, and social. However, a low amount of literature focuses on the business sector. This thesis examines and explores what the different adoption barriers are concerning battery electric vehicles for small and medium enterprises in Sweden, and why they occur. The purpose of this is to fill the current research gap and provide valuable data to vehicle providers/manufacturers in Sweden. To reach the objectives, an extensive theoretical framework has been created to accurately utilize current literature. In the thesis, five small and medium enterprises participated, and interviews were conducted with nine informants at the specific companies. The findings display that the technical, economic, and infrastructure barriers have the most negative effect on the possibility to adopt battery electric vehicle. It further shows two new barriers, planning and customer/competitors which influence the adoption of battery electric vehicles. These findings solely display the barriers for small and medium enterprises, and by linking together with current literature, new barriers have been presented in terms of planning and customers/competitors.

Customers adoption of Internet banking has become a widely-researched topic, although it is fair to state that some research gaps still exist. This research aims to fill some of the research gaps by examining the factors that determine the relevant behaviour of three different categories of Internet banking customers in China (i.e. current users, non-users, and discontinued users), and by developing two conceptual models that are derived from different, but complementary, theoretical approaches. The Decision Making Model and the Service and Relationship Evaluation Model are developed in this research. The Decision Making Model is grounded in the technology acceptance model (TAM) and it incorporates an additional construct of perceived value of using Internet banking. Additionally, the Service and Relationship Evaluation Model is derived from the service quality evaluation and relationship quality evaluation literature. Unlike in most other Internet banking adoption studies, these two conceptual models are used complementarily to deliver a comprehensive understanding of customers Internet banking adoption in China. The models are tested using a sample of 614 Chinese Internet banking customers collected via mall-intercept personal interviews based on questionnaires. Partial Least Square (PLS) path modelling and mediation analysis are applied to test the hypotheses advanced in the two models. The key findings of this research show that perceived value is a major factor for explaining customers Internet banking adoption, thus indicating to the banks that they should reduce costs associated with using Internet banking while providing more (perceived) benefits to customers; the importance of incorporating perceived value in Internet banking adoption model(s) is also demonstrated. The findings also confirm that perceived usefulness and perceived ease of use are important factors that determine the adoption of Internet banking by all categories of customers. Current users and non-users perceptions of their behavioural control over using Internet banking contribute to their adoption of Internet banking, and such control perceptions are shaped by self-efficacy, perceived government support and technological support. Additionally, it is demonstrated that both current users and discontinued users perceived value and perceived service quality of Internet banking have positive associations with their satisfaction with Internet banking, which lead to their Internet banking adoption. Moreover, the findings reveal that current users are more likely to continue with Internet banking if they are affectively committed to their banks; they are less likely to continue with Internet banking if they are calculatively committed to their banks due to the costs associated with leaving the banks. These therefore indicate the importance of establishing high-quality customer-bank relationships and placing less strict switching cost barriers that impose less pressure on their existing customers. This research contributes to the Internet banking adoption literature by (i) identifying the important category of Internet banking discontinued users, apart from current users and non-users; and (ii) using two complementary conceptual models, which are grounded in different theoretical streams, to investigate the relevant adoption behaviour of all three categories of Internet banking customers. It hence delivers a comprehensive understanding of personal customers adoption of Internet banking in China.