The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.

Topic of the following master’s thesis deals with marketing communication. The main goal of master’s thesis is to illustrate theoretical principles on real examples of real business company. I try to get familiar with current activities in marketing communication of this company and I apply theoretical resources and my opinion in practice with the leading idea to improve the current marketing communication of the company.

Master’s thesis is concerned with ethics of company RENGL, s.r.o. Through the use of list of questions I ascertained opinions of customers of ethics of services and employees and also opinions of ethics of posters.

Subject of this thesis is the proposal of marketing strategy of the SUBFORM company. For thos purpose was chosen the SUBFORM company. This thesis includes theoretic piece of knowledge, company and market analysis. Using the data obtained by this analysis, I suggested the most suitable marketing strategy leading to affirming the company on this market.

The master´s thesis is prepared for the company TONDACH Czech Republic, Ltd. is focused on effective marketing communications at fairs. It contains information on the efficient use of company presentation at trade fairs. Options and proposals on how it could look like the structure of company presentations on various trade fairs. What should the company focus on what used to be fair for the company effectively.

The goal of this Master Thesis is to analyse current marketing situation within SYSTRA JM s.r.o. While this paper is aimed at conducting marketing analysis to find irregularities and failures, special attention is drawn, mainly, to suggesting remedial action directed at reducing or outright eliminating potential negative aspects. The final part of the analytical section is devoted to examination of results obtained from conducted interview survey as well as important facts supporting the proposal of SYSTRA JM s.r.o. Communication Strategy.

Master’s thesis describes plus evaluates small firm that the deal with production plus sale ceramic performances. Work is divided on several part, in which survey especially on analysis e - commerce that the firm employs plus on his inadequacies, largely in the area e- advertising. Feature plus scope of employment is suggest mock - up e- advertising, that shall in connection with his costs viable.

Diplomová práce je zaměřena na komunikační mix vybrané události (eventu). Touto událostí je “Festival otevřených sklepů”, pořádaný neziskovou organizací Nadace Partnerství, o.p.s. ve městě Znojmě v dubnu 2010. Cílem práce je kriticky analyzovat stávající komunikační mix, předložit návrhy na zlepšení současného stavu. Přínosem diplomové práce, po případné implementaci závěrů, by mělo být zvýšení návštěvnosti následujícího “Festivalu otevřených sklepů” na podzim roku 2010.

The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.

The Master´s thesis discusses the design of the e-shop for the company Klimatizace Brno Ltd. Based on the analysis of general and professional environment of the company and the current state of corporate web site is designed e-shop that meets all the characteristics of modern e-shop.