The diploma thesis deals with analysis of marketing communication. The theoretical part presents basic marketing and marketing communication terms. The practical part contains basic information on the reality estate office Lotos Reality. Next, it analyses the marketing communication of this specific company. By the means of questionnaire survey the proposals to improve the marketing communication were worked out and they are summarized in the conclusion

The work deals with the development of advertising and marketing channels used by real estate agency on the Czech real estate market. Detailed phase defines the different types of advertisings and actors entering in the real estate market, as between sellers and buyers than among the intermediaries as well. If the real estate agency want to apply or increase sales through certain advertising, is the task of this work determine which target groups to use for specific kind of advertising.

The aim of the thesis is to find and propose appropriate advertising for the company Czech world of estates, Ltd. The theoretical part is there in order to explain all the connections to our issue. The core of the thesis is the practical part where the company is described and further analyzed by the survey. The results of the questionnaire are always clearly displayed in graphs . The result of the thesis is a design of an appropriate advertising for the company, including the financial remuneration.

The presented thesis aims establishment of a competitive business on a basis of a well-prepared, viable business plan. The range of offered products includes beads and beads components as well as creative classes for children and adults. Porter Five Forces Analysis, PEST analysis, SWOT analysis and a questionnaire survey were employed. Pivotal chapter - Custom design solutions – was structured in accordance with the business plan. According to the results the potential customers are interested in the products and the business would be prosperous in today´s competitive environment.

Thesis: "Marketing mix for a massage studio, Radka" is based on an analysis of the current state of marketing communications propose suitable solutions to achieve the desired state and retain existing clients, increase the number of new clients and increase profits in its business in the field of massage and beauty treatments. The theoretical part explains the basic concepts of marketing mix. The analytical part focuses on the current state of marketing communications massage studio Radka. The last part will be given to proposals for solutions which will serve to better achieve the objective.

This thesis is concerned with a company communication mix. It is divided into a theoretical, analytical and a proposing section. Contents of the theoretical part serves as the basis for further processing in the analytical part where analysis and assessment of the current state is performed, as well as for the proposal part where a new company communication mix is proposed. Its purpose is to raise public awareness about Sportsdirect s.r.o., its Brno-based subsidiary in particular, and to strenghten its client communication strategy.

The diploma thesis deals with the proposal of marketing communication mix of Restaurant U Panských. The first part contains theoretical knowledge from the literature, the second part is focused on the analysis of the business environment, the marketing and communication mix. The third part of this diploma thesis includes a proposal of marketing communication mix and risk analysis related to the introduction of new communication mix.

Diplomová práce je zaměřena na návrh komunikační strategie pro vybraný podnik. Cílem je analyzovat současný stav komunikačního mixu podniku a jeho vnějšího a vnitřního prostředí. Dále na základě provedených analýz navrhnout nová doporučení pro zlepšení komunikační strategie, která napomůžou ke zvýšení povědomí o firmě a přivedou nové zákazníky.

The aim of the diploma thesis is to describe the issue of transfer of information in commercial communication and advertising. Using the essential sociological theories it tries to describe the process of designing meaningful and successful commercial communication and points out all the complications which can appear. The increased emphasis is put on the importance of understanding the participant's (sender, receiver) behavior and motivations - in commercial communication represented by the knowledge of target group and the brand itself. Based on the theoretical approaches to the communication process - mainly Stuart's Hall reception theory, Cacioppo's Elaboration Likelihood model and Petty's Laswell formula - the thesis describes how to design the advertising campaign properly. It is always helpful to analyze the current situation you are in, analyze your customer's interests and when you finally decide which message you want to use in communication, the keystone of the successful transmission is to code it correctly. You also have to take into consideration the definition of target group, market analysis, media-mix etc., as condition of proper encoding/decoding, minimizing external interferences, therefore maximize effectiveness of message transferring - achieve preferable reading. Practical...

The diploma thesis focuses on promoting of the Poděbrady city as a spa town since 1905, when the first spring was drilled in the courtyard of the Poděbrady chateau. The thesis follows the historical development of the town Poděbrady, the beginnings of spa tourism in Poděbrady and consequently its development. Thesis defines spa methods and specific methods used in Poděbrady spa. The theme of spa therapy fits into the broader concept of leisure time and assesses how great the promotion of spa tourism has had before and today. The main aim of this work is the analysis of spa guests and their transformation during the centuries. The work aims at its 1924, 1947 and 2012 objectives as a representative for the period of the First Republic, the post-war period, and the current one. Key words: Spa, freetime activity, advertising, propagation, spa visitors