Spelling suggestions: "subject:"arelationship managemement"" "subject:"arelationship managementment""
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Effiziente Gestaltung bankspezifischer CRM-Prozesse : ein praxisorientiertes Referenz-Organisationsmodell /Mengue Nkoa, Clément Urbain. January 2007 (has links) (PDF)
RWTH, Diss., u. d. T.--Aachen, Mengue Nkoa, Clément Urbain: Ein Referenz-Organisationsmodell für das Kundenbeziehungsmanagement im Privatkundengeschäft von Banken.
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Das Costumer Relationship Management als ein Ansatz zur Verbesserung der Wettbewerbsfähigkeit von Unternehmen des ÖPNV /Hutterer, Peter, January 2008 (has links) (PDF)
Univ., Diplomarbeit--Linz, 2008.
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Web 2.0 im Private Banking : die Auswirkungen moderner Internetdienste auf den Beratungsprozess /Keller, René W., January 2008 (has links) (PDF)
Univ., Diplomarbeit--Zürich, 2008.
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Strategizing Relationships 2.0: An Analysis of International Companies' Use of Social MediaBrightman, Jessica Marie 01 January 2012 (has links)
Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen a dramatic increase of users around the world. Companies realize the importance of becoming a part of this generational trend, yet they do not understand the reasoning behind it, and, thus, do not develop a strategy for using social media to build relationships. Using content analysis, this study expanded on the stream of relationship management theory and social media literature by adding a global element. Results suggest that global companies are beginning to utilize the dialogic principles of information dissemination, disclosure, and interactivity/involvement. Additionally, strategizing Facebook post messages to have a customer focus (i.e., asking questions, posting multimedia, providing company information) will yield greater feedback and interaction.
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Von der Kundenzufriedenheit zur Lebensqualität - "Quality of Life" als Zielgröße im Marketing /Rochel, Mareike. January 2006 (has links)
Ludwig-Maximilians-Univ., Dipl.-Arbeit--München, 2006.
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Erfolgsfaktoren von Customer-Relationship-Management-Implementierung /Greve, Goetz. January 2006 (has links) (PDF)
Univ., Diss.--Kiel, 2006.
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Content Management zur Unterstützung von kundenorientierten Geschäftsprozessen : Fallstudien, Architektur und Methodenvorschlag /Büren, Adrian. January 2005 (has links) (PDF)
Universiẗat, Diss.--St. Gallen, 2005.
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Modern event history analysis in customer relationship management /Zambrzycka, Renata. January 2006 (has links) (PDF)
Univ., Diss.--München, 2005.
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Kundenwert als zentrale Größe zur wertorientierten Unternehmenssteuerung /Schroeder, Nina. January 2006 (has links)
Universiẗat, Diss.--Augsburg, 2005.
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Customer Equity : Grundlagen der kundenwertorientierten Unternehmungsführung /Wille, Kai. January 2005 (has links) (PDF)
Univ., Diss.--Duisburg-Essen, 2005. / Literaturverz.: S. [285] - 314.
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