Made available in DSpace on 2015-04-17T15:02:20Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2155279 bytes, checksum: 53804ac6a554f2d7d98ef250d9777f97 (MD5) Previous issue date: 2014-07-11 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The proposal of this dissertation was to make a reflection on religious consumerism is a historical process and is even more present nowadays in one of the most showy scenario Brazilian neo-churches, the UCKG. We analyze the process of symbolic exchanges inside of an event that has the same as flagship of their deals donation campaigns in Exchange for blessings, the Holy Fire of Israel. Furthermore we seek to understand the content and operation of your speeches of prosperity theology, which lined the right the conquest of wealth and material possessions through the sacrifices financial donations made in the name of faith. Our overall objective was: analyzing the testimonies of the faithful participants of campaigns the fire Santa of Israel of the IURD, with lines about the expressions of hope and success in attendance, as well as, the symbolisms expressed in most recurrent reports of the frustrations and disappointments of the participants who have not obtained answers to the sacrifices made by them. For this harvest, through secondary data and the Internet, the speeches of hope while expectations of care of the requests made by the faithful, as well as the frustration and disappointment that the faithful feel when they are not met within in these campaigns. The main theorists that inspired this research were: Lipovetsky (2007 and 2007), Bauman (2008), Baudrillard (1995 and 2000), Eliade (1992), Debord (1997), Kehl (1995) / A proposta desta dissertação foi a de fazer uma reflexão sobre o consumismo religioso que é um processo histórico e que se faz ainda mais presente nos dias de hoje dentro de uma das mais chamativas igrejas do cenário neopentecostal brasileiro, a IURD. Analisamos o processo de trocas simbólicas dentro de um evento que a mesma tem como carro-chefe de suas campanhas de doação de ofertas em troca de bênçãos, a Fogueira Santa de Israel. Além disso, buscamos compreender o conteúdo e funcionamento dos seus discursos da Teologia da Prosperidade, os quais pautados no direito a conquista da riqueza e bens materiais através dos sacrifícios doações financeiras feitos em nome da fé. Nosso objetivo geral foi: Analisar os testemunhos dos fieis participantes das Campanhas da Fogueira Santa de Israel da IURD, com as falas sobre as expressões da esperança e sucesso no atendimento dos mesmos, bem como, os simbolismos expressos nos relatos mais recorrentes das frustrações e decepções dos participantes que não obtiveram respostas aos sacrifícios feitos por eles. Para isso colhemos, através de dados secundários e na Internet, os discursos de esperança enquanto expectativas do atendimento dos pedidos feitos pelos fiéis, bem como os de frustração e decepção que os fiéis sentem quando não são atendidos dentro nessas campanhas. Os principais teóricos que inspiraram esta pesquisa foram: Lipovetsky (2007 e 2007), Bauman (2008), Baudrillard (1995 e 2000), Eliade (1992), Debord (1997), Kehl (1995)

在人們的生活中，宗教不只提供精神上的鼓勵、慰藉，同時亦包含許多物質層面的部分。其中，宗教物質或聖物的交流，更常見於歷史的紀錄之中，而在現代資本主義的脈絡下，則出現了「宗教消費」。本研究以新一代宗教物質—龍宮舍利—為主軸，以台北建國玉市、能量寶石店面為田野地，訪談龍宮舍利的持有者：經銷商、零售商及一般消費者，並搭配問卷調查，以量化研究比較龍宮舍利與舍利兩者差異。本研究首先追尋龍宮舍利的崛起過程，包括佛經中所記載的舍利與龍王、泰國產地相關的二手資料分析，及龍宮舍利跨海來台的故事。重點在於龍宮舍利的命名及傳說由來，是為聖化此物的關鍵第一步。其次，龍宮舍利在臺灣的流通，並非仰賴教團或僧人的推廣，而是由佛教文物銷售者建立其消費市場及機制。同時，透過消費者的回饋，經銷商逐步完整建構龍宮舍利的分類、功能、特性及真偽辨識等，並強化龍宮舍利的衡量判準與應用方式。此外，龍宮舍利的持有者亦自發性成立、加入社群網站，作為經驗與心得的分享交流平台。接續，龍宮舍利帶給持有者的靈驗經歷，使龍宮舍利的功效或是神蹟，並非僅能夠過語言文字來理解與流傳。此種神秘經驗，加強持有者對其的信心及依賴，亦成為現代宗教物質或聖物「顯聖」的一種印證方式。由訪談與問卷量化的結果顯示，在受訪者的概念中，龍宮舍利與舍利僅存在細微的差異。透過這些訪談記錄及統計數據，本研究認為，可進一步定義龍宮舍利確為一現代的新造聖物。 / Religion not only provides spiritual encouragement and consolation, but also brings a number of material aspects to people in their everyday life. Among them, exchanging of religious artifacts and sacred object is often seen in the historic record, while in the context of modern capitalism, Religious consumerism emerged. The current research focuses on a new generation of religious artifact “Long Gong Sarira” (Sarira from the Palace of the Dragon king), taking the Taipei Jianguo Jade Market, energy gem stores as samples for field research, interviewing holders of Long Gong Sarira, which are the distributors, retailers and general consumers, combined with a quantitative research with questionnaires to compare the differences between Sarira and Long Gong Sarira. The first part of this study introduced the origins of Long Gong Sarira, including secondary data analysis of Sarira and the Dragon King recorded in the sutra, information about the place of origin in Thailand, as well as the story of how Long Gong Sarira crossed the sea and entered Taiwan. The naming and the origin of the legend of Long Gong Sarira play a crucial step in sanctifying the artifact. Further, the exchanging of Long Gong Sarira in Taiwan was not promoted by religious groups or monks, but by the retailers who builds its own consumer market and mechanisms.At the same time, through consumer feedback, retailers gradually build a complete classification of Long Gong Sarira, with their functions, characteristics and identifying the authenticity, etc., and to strengthen the criterion measurements and application methods. In addition, the holders of Long Gong Sarira spontaneously form and join social networking sites as a platform to share their experience and knowledge. The mythical experience of Long Gong Sarira’s holders made believe that Long Gong Sarira brings effects and miracles; however, it is beyond the description with words. These experiences enhanced the holder’s confidence and dependency, becoming a proof of ‘hierophany’ in modern religious artifact or sacred objects. Results from qualitative and quantitative data revealed that Long Gong Sarira can be defined as a new sacred object in modern religion.