Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). Startups’ circumstances are even more challenging, in terms of several limitations, increased risks and uncertainties (Bortolini et al. 2021). Thus, reputation management strategies need to develop and adapt to current changes. Purpose: The purpose of this study is to describe how startups currently are managing their online reputation in a digital age and what kind of challenges they are facing. Based on the discoveries of this study the research will later discuss how strategies can be adjusted and improved to support startups in establishing and protecting their image and brand in an exposed and vulnerable landscape. Method: To answer the research question, four semi-structured online interviews with different startups were conducted and secondary data was observed. These case studies cover startups operating in different industries and respondents with different roles and experiences of reputation management. Through this variation, the empirical data could achieve comprehensive and nuanced insights. Findings: The gathered empirical data revealed that startups face several challenges when managing their online reputation due to their unique context. In a small startup, everyone is involved in engaging with stakeholders, monitoring the public’s perception, as well as contributing to a strong image, and building brand equity. Because of startups’ limitations, priorities are creating personal long-term relationships, networking, and gaining trust and loyalty to build reputation.  Conclusion: Recommendations for startups to manage their reputation more efficiently is practicing transparency to avoid misunderstandings that could damage the reputation, spread a consistent message to the public to establish a strong image, as well as ensuring that their performance conforms with their promises and planted perceptions. Adopting automatic and preventative tools to monitor information without human resources should also be considered. However, there is a need for further research in this field to continue exploring more efficient reputation management strategies tailored to startups’ conditions in the digital age.

An ad hoc network adopts a decentralized unstructured networking model that depends on node cooperation for key network functionalities such as routing and medium access. The significance of node cooperation in ad hoc networks makes network survival particularly sensitive to insider node behavior. The presence of selfish or malicious nodes in an ad hoc network could greatly degrade the network performance and might even result in a total communication breakdown. Consequently, it is important for both security and performance reasons to discourage, expose, and react to such damaging misbehavior. Reputation management systems have been proposed to mitigate against such misbehavior in ad hoc networks. The functions of a reputation management system are to evaluate nodes' quality of behavior based on their cooperation (evaluation), distinguish between well-behaved and misbehaving nodes (detection), and appropriately react to misbehaving nodes (reaction). A significant number of reputation management systems have been proposed for ad hoc networks to date. However, there has been no attempt to consolidate all current research into a formal framework for reputation management systems. The lack of a formal framework is a potential weakness of the research field. For example, a formal comparison of proposed reputation management systems has remained difficult, mainly due to the lack of a formal framework upon which the comparison could be based. There is also a lack of formal metrics that could be used for quantitative evaluation and comparison of reputation management systems. Another major shortcoming in this research field is the assumption that the functions of reputation management (evaluation, detection, and reaction) are carried out homogeneously across time and space at different nodes. The dynamic nature of ad hoc networks causes node behavior to vary spatially and temporally due to changes in the local and network-wide conditions. Reputation management functions do not adapt to such changes, which may impact the system accuracy and promptness. We herein recognize an adaptive reputation management system as one where nodes carry out the reputation management functions heterogeneously across time and space according to the instantaneous perception of each of its surrounding network conditions. In this work, we address the above concerns. We develop a formal framework for reputation management systems upon which design, evaluation, and comparison of reputation management systems can be based. We define and discuss the different components of the framework and the interactions among them. We also define formal metrics for evaluation of reputation management systems. The metrics assess both, the effectiveness (security issues) of a reputation management system in detecting misbehavior and limiting its negative impact on the network, and its efficiency (performance issues) in terms of false positives and overhead exerted by the reputation management system on the network. We also develop ARMS, an autonomous reputation management system, based on the formal framework. The theoretical foundation of ARMS is based on the theory of Sequential Probability Ratio Test introduced by Wald. In ARMS, nodes independently and without cooperation manage their reputation management system functions. We then use ARMS to investigate adaptation in reputation management systems. We discuss some of the characteristics of an adaptive reputation management system such as sensitivity, adaptability, accuracy, and promptness. We consider how the choice of evaluation metric, typically employed by the evaluation function for assessment of node behavior, may impact the sensitivity and accuracy of node behavior evaluation. We evaluate the sensitivity and accuracy of node behavior evaluation using a number of metrics from the network and medium access layer. We then introduce a time-slotted approach to enhance the sensitivity of the evaluation function and show how the duration of an evaluation slot can adapt according to the network activity to enhance the system accuracy and promptness. We also show how the detection function can adapt to the network conditions by using the node's own behavior as a benchmark to set its detection parameters. To the best of our knowledge, this is the first work to explore the adaptation of the reputation management functions in ad hoc networks. / Ph. D.

This dissertation explores intersections of public relations and social media in the context of professional sports organizations. Specifically, this dissertation examines sports public relations practitioners’ perceptions of public relations, social media, the relationship between the two, and their organizational roles relative to both practice areas. This study explores the degree to which these practitioners have integrated social media into the organizational functions of public relations. With this, the purpose of this dissertation is to examine how social media have affected the practice of excellence in public relations within professional sports organizations in the U.S.

The main aim of this study was to investigate the perceptions of stakeholders regarding reputation in schools in Fezile Dabi district. A qualitative approach was used. Multiple sources of data collection included semi-structured interviews, documents and visual data in the form of photographs. A literature review revealed that reputation management is imperative for schools to survive and continue existing. Determination of factors that contribute to good reputation and those causing bad reputation is important before school managers can embark on reputation management. Reputable schools attract more learners and resources because of the culture of learning and teaching in these schools. Four sites were purposefully selected and twenty internal and external stakeholders participated. The research sites were made up of two primary and two secondary schools all Quintile 1 and 2 schools. The study revealed that factors contributing to good reputation in the participating schools included: effective teaching, emotional appeal, clean physical surroundings, good leadership and management, involvement of parents and effective financial management. It was found that all participating schools had good academic results and received awards in sport and music, involvement in extra-curricular activities was regarded as a norm in these schools, thus they were boasting of high enrolment of learners. There were however, causal factors to bad reputation such as external factors- lack of leadership and management at district level and lack of skills regarding dealing with media. Internal factors included misbehaviour of learners and ineffective management. School managers in these schools were not creative and innovative in the use of strategies to strengthen reputation in their schools. The focus was only on effective teaching and extra-curricular activities. No new strategies were adopted by school managers to adapt to the changing school environment to ensure continued reputable schools. / Thesis (MEd (Education Management))--North-West University, Vaal Triangle Campus, 2013

Internet and Social Networking Services have made accessing information as easy as lifting a finger and consumer can easily ‘Google’ the cheapest airlines, find reviews and opinions online or look up the restaurant whose name was on the tip of their tongue (Sparrow et al., 2011). Organisations must focus on developing methods of reaching and servicing customers that appeal to a new generation and utilise the advantages of new media (Moutinho et al., 2011). Social networking services, (mobile) websites, location-based services, and group bargaining are among the most recent forms of brand building and reputation management used by organisations to appeal to their stakeholders. Considering reputation management as a strategic necessity of building and sustaining competitive advantage, this thesis applies the discourse of the postmodern branding, Integrated Marketing Communications and Brand Tribalism within the context of online tourism and hospitality. No previous study has covered and combined the fractured knowledge of reputation management, brand tribes and integrated marketing communications within the hospitality industry, and therefore this work is an original and systematic study of the possibilities and pitfalls of the research area. Combining non-participant netnographic method and semi-structured management interviews, 164 hotels and 43 restaurants from seven countries were studied with the aim to find evidence on four different problem settings; (a) the general challenges found in the hospitality SNS presence and activities; (b) the formation of an online tribe within the hospitality context; (c) the effect of peer reviews, tribal activism, and entertainment provision in SNS, and (d) the means and effects of managing SNS’s interactions and implementation of IMC into the reputation management process. The findings of this study suggest that the management of the hospitality reputation is continual, and requires resources and well-articulated integration to overall strategy and vision of managing strategic relationships. The study concludes that by adapting the recommended Ambient Reputation Management framework it is possible to expand the exposure, and enhance the general feelings towards the company and its products and services. Furthermore, the study postulates that providing entertainment and non-factual conversation topics, besides responding to customer needs, are the most effective stimuli in the brand-related engagement enhancement process. These findings enable management to define the service brand’s promise in terms of how the practical and emotional tenets should be blended to grow brand personality in the minds of potential stakeholders. Finally this study accentuates the generation of brand awareness through the growing rapport between the brand and the consumers towards the formation of a brand tribe, and materialisation of an active tribal loop; and that taking advantage of the web analytics from the actions to measure the resultant brand awareness is a key element of Ambient Reputation Management.

BACKGROUND: Corporate reputation refers to an organisation’s past and present action, which has a huge impact on how the organisation is viewed by its internal and external stakeholders. In the context of business organisation, the importance of reputation in public service and government organisations needs to be recognised, especially in South Africa, where many problems are associated with local government. Coupled with this, there has been lack of emphasis on collaborative consultation processes and participation by the communities in matters that affect them. OBJECTIVE OF THE STUDY: The purpose of this qualitative, interpretive study was to analyse personal experiences of employees at a local municipality, on the management of corporate reputation. Systems theory was adopted as a theoretical framework for the study. METHOD: This research employs a qualitative research method and a case study design. The qualitative research was relevant for this research as it is naturalistic, which is research based in natural settings where communication occurs. The in-depth individual, semi structured interviews enabled the researcher to get rich information from the participants, who are employees of the municipality and work within the broad frame of public relations, communications, event management and marketing. These participants engage with the external stakeholders on events management or on expertise, leadership and management skills with regard to corporate reputation management. RESULTS: The results reveal that management of reputation is probably a multifaceted concept. Hence corporate social responsibility, emotional appeal, financial performance, products and services, vision and leadership and workplace environment all feature but it is unlikely that the participants perceive reputation as separate from image and identity as they use the terms synonymously. The responses reveal that a systems view of an organisation, being social in a social system, indicate that the various components in the internal environment cannot be separated from the external environment as they are continuously and dynamically interacting with one another with corporate communication acting as a ‘glue’, which holds them together. Corporate communication is thus an essential part of the system as it serves to align the organisation’s vision, culture and image that people have of an organisation.

Supply chains are developed to reduce business expenses and increase efficiency. However, a disruption in the supply chain, or a failure in one of the links, can expose organizations to crises that can severely impact short-term bottom line and long-term corporate reputation. This study examines the communication challenges inherent in supply chain crises using Samsung’s 2016 Galaxy Note 7 phone crisis as a case study. Results of this study show, in a supply chain crisis, stakeholders hold the organization responsible, regardless of where in the supply chain the break occurred. This study also examines the impact of complexity inherent to supply chain crises and the challenges organizations face during a crisis when organizational reputation is impacted by links in the supply chain outside the organization’s direct control.

The aim of this study is to understand the importance of public relations activity in non-profit organisations. The study emphasizes the bearing public relations activities can have on non-profit organisations in the contemporary world. This is especially true in an over communicated society where the vast majority of organisations compete to gain access to the scare media resources to put their message across to their potential clients, supporters and customers. Non-profit organisations generally have to depend on the donor agencies and therefore fail to attract a sizeable public relations budget. On the one hand, these organisations lack the resources to launch a successful public relations campaign and on the other the lack of knowledge and interest among general staff members makes it even harder for a public relations campaign to be developed or successfully launched. In this study, I used both quantitative and qualitative research methodologies to collect and analyse data. The data were collected from two non-profit organisations based in New Zealand working in the area of child welfare. The primary data were collected through semi-structured interviews and survey questionnaires. A single semi-structured interview was conducted with each team leader of the two selected organisations. However, this was like skimming the surface and in-depth interviews would have helped me to collect richer data. On the other hand the data collected was sufficient for this research and it helped me to create a holistic understanding of the topic. The findings of the research highlight that most non-profit organisations working in the area of child welfare find it hard to market themselves due to a lack of funds and employee involvement. Although the findings from the study are significant; caution is necessary in applying the results to other scenarios and in making generalizations. One of the key findings from this research is that both organisations did not use public relations as a strategy. Most decision related to public relations was made on random basis and no long term strategic plan was made to adopt public relations as a core strategy to build creditability among their stakeholders.

<p>In today’s business world it is not just about doing business anymore, the need increases for organisations to take intangible resources, like the corporate reputation, into consideration. These corporate reputations have a multitude of positive functions for organisations. However, in times of crises these assets are most fragile and get damaged easily. This study therefore discusses how organisation can restore their corporate reputations after experiencing a crisis.</p><p>For the collection of empirical data three internationally operating organisations have been chosen, each having experienced a non-self-inflicted crisis over the last three years. With the use of semi-structured, telephone interviews, information was collected from these organisations. This was then compared with the theoretical framework with the intention of disclosing possible differences.</p><p>The main conclusions following this research are that the repair process consists out of two important aspects. The first is the preparation cycle; any organisation should set up a response program to facilitate fast reaction. The second cycle is that of the actual response, in which organisations should, based upon the set-up program, determine the unique approach for the situation. Within this second process both direct and indirect influencing factors should be taken into consideration.</p>

<p>There are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and attraction to competent employees. The many views in the concept make it especially interesting to examine the view on corporate reputation in a perspective of big Swedish corporations. Another interesting area to examine is whether the companies manage their reputation or not. The empirical findings of this essay are based on qualitative interviews to get a deeper understanding in the area of reputation. In the analysis the empirical findings were linked to the theoretical framework chosen for the study and earlier research in the area. Through this study it has been shown that companies are defining reputation as a part of the brand. They also explain reputation as the stakeholders aggregated view of a company. The companies manage their reputation, but as an integrated component in the work of brand and communication. The companies had difficulties in separating the concept of reputation andthe concept of brand.</p>