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A study of marketing and promotion strategies for foreign retailers in China.January 1995 (has links)
by Chan Hang Kin, Chan Mang Lung, Or Ching Lee, Anna. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 85-86). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.6 / Chapter III. --- OVERVIEW OF CHINA RETAIL MARKET --- p.9 / Chapter IV. --- LITERATURE REVIEW --- p.18 / Chapter V. --- CASE STUDIES OF SELECTED RETAILERS --- p.39 / Chapter VI. --- SURVEY FINDINGS --- p.52 / Chapter VII. --- ANALYSIS --- p.63 / Chapter VII. --- CONCLUSIONS --- p.70 / APPENDIX --- p.80 / BIBLIOGRAPHY --- p.85
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Professional salesmanship in shoe-retailing business.January 1989 (has links)
by Lee Yuek Yu, Clara, Pong Mei Wah, Debbie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaf 40.
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Distribution system of consumer good in China.January 1998 (has links)
by Wong Chun-Ming. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 52-53). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / CHAPTER / INTRODUCTION --- p.1 / Scope of study --- p.2 / Research Objectives --- p.3 / Methodology --- p.4 / LITERATURE REVIEW --- p.6 / MACRO-ENVIRONMENT --- p.10 / DISTRIBUTION SYSTEMS IN CHINA --- p.14 / TRADITIONAL DISTRIBUTION SYSTEM IN CHINA --- p.14 / The Pre-reform Structure: - The Three Tier system --- p.14 / Reform of Distribution System --- p.15 / The Reform of Wholesale System --- p.15 / Phase I: Abolition of State Monopoly --- p.15 / Phase II: Reforms in Pricing and Distribution --- p.16 / Phase III: Multi-ownership Type --- p.15 / The Reform of Retail System --- p.19 / Recent Development in Retail System --- p.20 / Problems of Traditional Distribution System --- p.22 / NEWLY DEVELOPED DISTRIBUTION CHANNELS --- p.25 / Direct Outlets --- p.25 / Direct Marketing in China --- p.25 / Foreign Agents Operating in China --- p.26 / SELECTION OF A DISTRIBUTOR --- p.27 / Types of Distributors in China --- p.27 / Where to Find a Distributor --- p.29 / Evaluating Potential Distributors --- p.30 / CASE STUDIES --- p.33 / Tobacco Manufacturer --- p.33 / Beverage Manufacturer --- p.37 / Watches Manufacturer --- p.40 / THE EXPERIENCE OF CASE STUDIES --- p.44 / CONCLUSIONS --- p.49 / BIBLIOGRAPHY --- p.52
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The effect of agglomeration on the success of retail property: consumer perspectiveLeung, Cheuk-kwan, Alberto., 梁焯鈞. January 2009 (has links)
published_or_final_version / Housing Management / Master / Master of Housing Management
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Strategy of retail provision in public housing in Hong Kong: a case study of the Lok Fu EstateYuen, Shing-yip, Kepler., 袁承業. January 1994 (has links)
published_or_final_version / Urban Planning / Master / Master of Science in Urban Planning
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Building an effective decision support system: a study for a local retailer of telecommunicationproductsO, Siu-lan, Isis., 柯笑蘭. January 1990 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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An analysis of the retailing mix of the Japanese department stores in Hong KongHung, Hing-lap, Humphry., 洪興立. January 1991 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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From concepts to context: an enquiry into thestrategic management process of the speciality retailerHui, Che-nung, Stephen., 許志能. January 1990 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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Music retailing in Hong KongGoh, Man-fat, Joseph., 吳文發. January 1994 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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Competition in newspaper retailsYu, Yat-sze, Holly., 余逸詩. January 2003 (has links)
published_or_final_version / Economics and Finance / Master / Master of Economics
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