published_or_final_version / Urban Planning / Master / Master of Science in Urban Planning

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Urban Planning / Master / Master of Science in Urban Planning

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Housing Management / Master / Master of Housing Management

abstract / Transport Policy and Planning / Master / Master of Arts

by Chung Shiu-ling, Shirley. / Bibliography: leaf 45 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

by Chan Kin Hung, Chan Ping Cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 61-62). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Retail Industry in Hong Kong --- p.1 / Decision Process of a Consumer --- p.3 / In-house Purchase --- p.5 / Objectives and Scope of Study --- p.8 / Chapter II. --- METHODOLOGY --- p.10 / Chapter III. --- RETAIL 21 --- p.12 / The Shop --- p.12 / The Software --- p.14 / The Target Group of Customers --- p.15 / Retail 21 Summary --- p.16 / Chapter IV. --- DATA ANALYSIS AND INTERPRETATION --- p.19 / Survey on Shopping Habit --- p.19 / Retailer Interviews --- p.20 / Survey on Retail 21 Acceptability --- p.23 / Chapter V. --- SUMMARY OF KEY FINDINGS --- p.25 / Key Findings --- p.25 / Implications of Findings --- p.27 / Chapter VI. --- RECOMMENDATIONS --- p.30 / Product Objectives --- p.30 / Promotion Objectives --- p.32 / Price Objectives --- p.33 / Summary --- p.35 / Chapter VII. --- LIMITATIONS --- p.36 / Chapter VIII. --- CONCLUSION --- p.38 / APPENDICES / Chapter A. --- Questionnaire for Survey on Shopping Habit --- p.40 / Chapter B. --- Result of Survey on Shopping Habit / Chapter 1. --- Decision process for purchase --- p.42 / Chapter 2. --- Experience with mail order --- p.42 / Chapter 3. --- Products purchased through mail order --- p.43 / Chapter 4. --- Factors affecting acceptable information charge --- p.43 / Chapter C. --- Cover Letter for Interview Request --- p.45 / Chapter D. --- List of Interviews --- p.46 / Chapter E. --- List of Shops Contacted but Interview Could Not Be Arranged --- p.47 / Chapter F. --- Summary of Retailer Interviews --- p.48 / Chapter G. --- Questionnaire for Survey on Retail 21 Acceptability --- p.53 / Chapter H. --- Result of Survey on Retail 21 Acceptability --- p.54 / Chapter I. --- Operation of Retail 21 Prototype Software --- p.55 / Chapter J. --- Tables / Chapter 1. --- Hong Kong Population by Broad Area --- p.60 / Chapter 2. --- Hong Kong Population in New Towns --- p.60 / BIBLIOGRAPHY --- p.61

by Leung Kwong Lok, Wan Lai Yin, Carol. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 96-96). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Electronic Commerce - an Emerging Market --- p.1 / Background on the Internet --- p.3 / Research Objectives --- p.5 / Methodology --- p.6 / Chapter II. --- ELECTRONIC COMMERCE ON THE NET --- p.8 / Size of the Internet Market --- p.8 / Market Potential for Internet Commerce --- p.11 / Business Models for Internet Commerce --- p.15 / Advertising Model --- p.15 / Subscription Model --- p.16 / Transaction Model --- p.17 / Advantages of Internet Shopping & Impact on the Value Chain --- p.19 / Advantages --- p.19 / Impact on Value Chain --- p.21 / Products/Services to be Sold on the Net --- p.22 / Ways to Attract and Sustain Cyber Customers --- p.24 / Strategic Issues that a Net Merchant will Face --- p.26 / Vendor Reliability --- p.28 / Accessibility of the Internet --- p.29 / Copyright --- p.30 / Other Issues --- p.32 / Chapter III. --- INTERNET SHOPPING TECHNOLGICAL ENABLERS --- p.33 / Overview --- p.33 / Intelligent Agent --- p.33 / Internet Payment System --- p.35 / Internet Appliance/Network Computer --- p.40 / Access Technology --- p.41 / Chapter IV. --- INTERNET AND E-COMMERCE DEVELOPMENT IN HONG KONG … --- p.44 / The Hong Kong Internet User Profile Analysis --- p.44 / The Internet Population Growth in Hong Kong --- p.44 / Internet User Demographic Profile --- p.44 / Usage profile --- p.46 / Legislation --- p.46 / Public Non-Exclusive Telecommunication Service (PNETS) License for IAP --- p.47 / Data Privacy Ordinance --- p.47 / Regulation of Obscene and Indecent Materials Transmitted On the Internet --- p.50 / Infrastructure Development --- p.50 / De-regulation Of The Hong Kong Telecommunication Industry --- p.51 / Hong Kong Internet eXchange (HKIX) --- p.52 / The Internet Industry Participants --- p.52 / Internet Access Provider --- p.53 / Internet Content Provider and Online Commerce Models --- p.55 / Chapter V. --- CASE STUDY --- p.60 / Cathay Pacific Airways Limited --- p.60 / Interview Summary --- p.61 / US Experience --- p.63 / Wellcome Company Limited --- p.64 / Interview Summary --- p.66 / U.S. Experience --- p.69 / CityLine (Hong Kong) Ltd --- p.73 / Interview Summary --- p.74 / U.S. Experience --- p.76 / Universal Networks --- p.78 / Interview Summary --- p.78 / US Experience --- p.80 / MEDIA Magazine --- p.82 / Interview Summary --- p.82 / US Experience --- p.84 / Summary Of Interviews --- p.85 / Companies' Expectation And Actual Results --- p.85 / Obstacles Encountered --- p.86 / Wish List --- p.86 / Chapter VI. --- CONCLUSION AND RECOMMENDATIONS --- p.88 / Cultural Factor --- p.89 / Environmental Factor --- p.89 / Technological Factor --- p.90 / Regulatory Factor --- p.91 / Media Impact --- p.91 / Chapter VII. --- LIMITATIONS --- p.92 / APPENDIX --- p.93 / BILIOGRAPHY --- p.96