published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Architecture / Master / Master of Architecture

by Chan Kam-hung, Andy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaf 69. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / ACKNOWLEDGEMENTS --- p.vi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- RETAIL INFORMATION SYSTEM --- p.3 / Key Components of Retail Information System --- p.4 / Techonological Trend for Retail Information System --- p.11 / Chapter III. --- RESEARCH OBJECTIVES / Fashion Retailing in Hong Kong --- p.14 / Defining Research Objectives --- p.15 / Chapter IV. --- METHODOLOGY --- p.16 / The Setting of Questionnaire --- p.17 / Conducting the Survey --- p.18 / Research Limitation --- p.19 / Chapter V. --- RESULTS AND ANALYSIS / Survey Responses --- p.20 / Analysis Techniques --- p.21 / Analysis of Company Background Information --- p.22 / Review of Current Status of Computerization --- p.23 / Assessment of Key Success Factors for Computerization and Implementation Priority --- p.25 / Application of Advanced Tools in Retailing --- p.26 / Analysis of Key Factors in Selecting Advanced Tools --- p.28 / Chapter VI. --- INTERPRETATION OF RESULTS / Current Utilization of Computerized Retail Information Systems and Advanced System Tools --- p.29 / Overall Utilization --- p.30 / Hardware --- p.32 / Application Systems --- p.32 / Advanced System Tools --- p.35 / Attitude Towards Future Computerization --- p.37 / Chapter VII. --- CONCLUSION AND RECOMMENDATION --- p.40 / APPENDICES --- p.44 / BIBLIOGRAPHY --- p.69

by Lou Suk-Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references. / EXECUTIVE SUMMARY --- p.i / TABLE OF CONTENTS --- p.iv / Chapter / Chapter 1. --- BACKGROUND --- p.1 / Study Objectives --- p.1 / Scope --- p.2 / Methodology --- p.2 / Chapter 2. --- INTRODUCTION --- p.4 / Chapter 3. --- BASICS OF DIRECT MARKETING --- p.6 / Direct Response --- p.6 / Direct Mail --- p.6 / Telemarketing --- p.7 / Chapter 4. --- RETAILING ON THE INTERNET --- p.8 / Consumer Involvement --- p.8 / Interactive Marketing Model --- p.9 / Two-step Marketing Model --- p.9 / Categories of Vendors on the Internet --- p.10 / Benefits of Internet Shopping --- p.13 / Arguments Against Internet Shopping --- p.16 / Chapter 5. --- INTERNET SHOPPING IN THE US --- p.20 / Web Citizen Demographics and Preferences --- p.20 / Online Shopping in the US --- p.21 / US Internet Shoppers Profile --- p.22 / Chapter 6. --- INTERNET SHOPPING IN HONG KONG --- p.26 / Hong Kong: A Unique Market --- p.26 / Web Citizen Demographics --- p.28 / Consumer Attitudes --- p.28 / Hong Kong Merchants on the Internet --- p.33 / Chapter 7. --- THE FUTURE OF INTERNET SHOPPING --- p.42 / Infrastructure --- p.42 / Software --- p.42 / Payment System --- p.43 / Fulfillment System --- p.44 / Local/ Regional Search Engines --- p.44 / Chapter 8. --- CONCLUSIONS AND RECOMMENDATIONS --- p.46 / Conclusions --- p.46 / Recommendations --- p.47 / Chapter APPENDIX 1 : --- QUESTIONNAIRE --- p.48 / Chapter APPENDIX 2 : --- PROFILE OF RESPONDENTS --- p.55 / Chapter APPENDIX 3 : --- HONG KONG MERCHANTS ON THE INTERNET --- p.59 / Chapter APPENDIX 4 : --- """ONLINE SHOPPING HONG KONG"" SEARCH RESULTS" --- p.65 / Chapter APPENDIX 5 : --- SAMPLES OF WEB SITES FROM HONG KONG MERCHANTS

published_or_final_version / Housing Management / Master / Master of Housing Management