Submitted in fulfillment of the requirements for the Masters Degree In Management Sciences Business Administration, Department of Entrepreneurial Studies and Management, Durban University of Technology, Durban, South Africa, 2016. / The retail industry is arguably one the most prosperous sectors in the global economy. Retail’s importance lies in the fact that it serves as an intermediary between producers and consumers. Given its significance in the everyday lives of people in communities and its role in national economies, the industry operates under extensive competition driven by growth in Information Technology which has dramatically changed the consumption patterns and buying behavior of consumers today. The changes are greatly influenced by different economic factors that impose change in the industry and impact on the bottom line of businesses. Thus, retailers are constantly realigning their businesses in ways that ensure that old customers are kept and new ones are sourced. It is from the foregoing that this study sets out to investigate the influence of transformation on the financial performance of the operational level of retail businesses: A case study. Using a quantitative research method, the study focused on 101 middle level branch managers of The South African Post Office obtained through the simple random technique. The questionnaires were administered to the branch managers and the data obtained was analysed using SPSS software. Findings from the study revealed that the overall business transformation has a positive impact on the financial performance of businesses. The results further revealed that continuous communication with regards to transformation inspires confidence among employees, thereby leading to productivity and the achievement of organisational goals and objectives. Findings also suggest that productive employees contribute positively to the financial performance of the business. The study recommends that retail businesses should consider overall business transformation in terms of structural design change, Information Technology, products and services and employee motivation to keep business relevant in the ever-changing global economy. / M

Thesis (MBA)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: The aim of this dissertation is to attempt to shed some light on the strategic issues and shortfalls that accompanied the OK Bazaars (1929) Ltd on its path from being the oldest and largest retailer in South Africa to becoming a spiralling loss-maker and being sold for a mere R1 at the end of what is probably the longest existing retail-trade history for a company this size in South Africa. Only a limited number of South African case studies exist in the field of Strategic Management and the writer will, in the latter part of the dissertation, condense the broad facts to a case study that will serve South African students in the field of Strategic Management. The study firstly follows a theoretical discussion on some Strategic Management theory, especially the two important concepts of vision and mission. This leads to the discussion of a model for Strategic Management or more specific, strategic analysis. The study then concludes with the application of the model on the OK Bazaars, which entails the essence of the report. The focus is on the company since the early seventies and thereafter up until its sale by The South African Breweries(SAB) in 1997. The period under discussion is fragmented into roughly the three decades, that is the seventies, the eighties and the years 1990 to 1997(the nineties). The writer at this stage wishes to emphasise that, due to a number of factors which will be discussed shortly, a broad analytical approach is followed on the seventies with a somewhat more detailed analysis being done on the eighties and, as far as is possible, a full-on analysis of the nineties. The reasons for this approach are as follows: • The 0K Bazaars in its pre-1997 form does not exist anymore and the people involved with the then-existing company are no longer available for comment. Almost no media-published material is available on the OK Bazaars during the seventies with only limited published material on the eighties. • Due to the SAB and Shoprite Holdings, the new owners of OK Bazaars, currently still being in a dispute as to the exact extent of the losses incurred by the OK just prior to the take-over and the nett asset value of the OK Bazaars at the time of the take-over, the situation surrounding the OK and its financial figures are very sensitive at present. As a result very little information is available from Shoprite with no information from SAB except the annual financial reports. By August 2000 there were still indications that the dispute was not yet resolved (De Vynck,2000). Due to the poor performance of OK Bazaars in the last years of its presence in the SAB stable, the annual financial reports of SAB also reflect the minimum information on the company (OK). It is however the aim of the writer to evaluate, with the somewhat limited information at hand, the company from a strategic management point of view and construct these facts to a practical case study for fellow students in this interesting field of management. / AFRIKAANSE OPSOMMING: Die doel van hierdie proefskrif is om te poog om die strategiese probleme en tekortkominge uit te lig wat bygedra het tot die ondergang van OK Bazaars (1929) Bpk, vanaf die stadium dat die OK die grootste kleinhandelaar in Suid-Afrika was totdat dit 'n onomkeerbare verliesmaker geword het en verkoop is vir 'n skamele R1 aan die einde van wat waarskynlik die langsbestaande kleinhandelsgeskiedenis vir 'n maatskappy van hierdie grootte in Suid Afrika is. Daar bestaan slegs 'n beperkte aantal Suid Afrikaanse gevallestudies in die veld van Strategiese Bestuur en die skrywer sal, in die laaste deel van die proefskrif, die breër feite tot 'n gevallestudie reduseer wat gebruik kan word deur Suid Afrikaanse studente in the veld van Strategiese Bestuur. Die studie begin met 'n bespreking van sekere teoretiese aspekte van Strategiese Bestuur, veral die twee belangrike onderwerpe van visie en missie. Dit lei tot die bespreking van 'n model vir Strategiese Bestuur, of meer spesifiek strategiese ontleding of analise. Die studie gaan dan voort met die toepassing van die model op die OK Bazaars, wat die kern van die verslag vorm. Die fokus is op die maatskappy sedert die vroeë sewentigerjare en daarna tot en met die verkoop daarvan deur die SAB in 1997. Die tydperk onder bespreking word rofweg opgedeel in die drie dekades, naamlik die sewentigerjare, die tagtigerjare en die jare 1990 tot 1997 (die negentigerjare). Die skrywer wil reeds op hierdie stadium beklemtoon dat, as gevolg van 'n paar faktore wat hierna bespreek sal word, 'n breë oorsigtelike benadering gevolg word ten opsigte van die sewentigerjare met 'n ietwat meer gedetailleerde ontleding wat ten opsigte van die tagtigerjare gedoen word en, sover as moontlik, 'n volwaardige ontleding van die negentigerjare. Die redes vir hierdie benadering is as volg: • Die OK Bazaars soos dit gelyk het voor 1997 bestaan nie meer nie, en die persone wat betrokke was by die maatskappy soos dit op daardie stadium daar uitgesien het, is nie meer beskikbaar vir kommentaar nie. • Daar is feitlik geen media-gepubliseerde materiaal omtrent OK Bazaars gedurende die sewentigerjare beskikbaar nie, terwyl slegs beperkte gepubliseerde materiaal omtrent die tagtigerjare beskikbaar is. • As gevolg van die feit dat SAB en Shoprite Holdings, die nuwe eienaars van OK Bazaars, tans steeds in a dispuut is insake die presiese omvang van die verliese aangegaan deur die OK net voor die oorname asook die netto batewaarde van OK op die stadium van die oorname, is die situasie rakende die OK en die finansiële resultate daarvan hoogs sensitief op die oomblik. Gevolglik is baie min inligting beskikbaar vanaf Shoprite, terwyl geen inligting vanaf die SAB kant buiten die statutêre jaarverslae beskikbaar is nie. Teen Augustus 2000 was daar steeds aanduidings dat die dispuut nie opgelos is (De Vynck,2000). As gevolg van die swak vertoning van die OK Bazaars in die laaste jare waartydens dit nog binne die SAB stal geval het, reflekteer die jaarlikse finansiële verslae van die SAB slegs die minimum inligting omtrent die maatskappy (OK). Dit is egter die doel van die skrywer om met die beperkte inligting beskikbaar, die maatskappy uit 'n strategiese bestuur-oogpunt te evalueer en hierdie feite dan saam te voeg ten einde 'n praktiese gevallestudie daar te stel vir mede studente in hierdie interessante veld van bestuur.

Thesis (MBA)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: This study acts as a consulting solution to a South African small retail enterprise in developing an information system process model that will assist them to achieve their goals. A thorough analysis of the enterprise and the existing processes is conducted, where after the development of a transactional processing system is critically analysed. Small enterprises have specific information technology needs that are vastly different from large firms. The study takes into consideration the very specific conditions that will lead to successes and failures for this enterprise. It illustrates that from planning through to implementation and evaluation, it is important to integrate the technology as seamlessly as possible with the existing culture and operation. A review of existing principles for small enterprises is conducted and the guidelines flowing from this are outlined and applied to the business under investigation in a developing a practical solution. The owner understands that technology could be utilised to the benefit of his business. His backing and conviction that this is the way forward is imperative to the long-term success of the ultimate solution. Some guidelines to the study are set parameters as the owner has expressed specific requirements regarding the ultimate solution. This study provides a framework from which the developer, consultant and owner can sit at a planning stage and discuss an action plan for initialising and completing this project. Specifications and technical requirements can be deduced from the conclusions drawn in this study. The success of the new information system will depend solely on the quality of information and involvement of the users. The success of the ultimate solution will need the support of non-technology related functions. The information system will be dependent on the current processes and how well they are managed in conjunction with the new system. / AFRIKAANSE OPSOMMING: Hierdie studie behels die formulering van 'n oplossing vir 'n Suid Afrikaanse kleinsake onderneming. Die ontwikkeling van 'n inligtingstelsel proses model wat die onderneming in staat sal stel om hulle doelwitte te bereik is die fokus van die studie. Die onderneming en huidige prosesse word in diepte geanaliseer waarna die ontwikkeling van 'n transaksionele prosesering sisteem krities bestudeer word. Klein ondernemings het spesifieke informasie tegnologie behoeftes wat grootliks verskil ten opsigte van groot ondernemings. Hierdie studie neem in ag die spesifieke omstandighede wat die onderneming se suksesse en mislukkings sal bepaal. Dit wys uit dat die proses vanaf beplanning, tot en met implementasie en evaluasie, dit noodsaaklik is om die informasie tegnologie sonder haakplekke te integreer met die huidige kultuur en operasie. Bestaande beginsels vir kleinsake besighede word hersien en die gevolgtrekkings wat daaruit vloei word saamgevat en toegepas op die onderneming wat bestudeer word om 'n praktiese oplossing te ontwikkel. Die eienaar is bewus van die voordele wat informasie tegnologie vir sy onderneming kan inhou. Sy steun en oortuiging dat dit die regte oplossing is, is noodsaaklik vir die langtermyn sukses van die uiteindelike oplossing. Riglyne vir die studie word voorgeskryf waar die eienaar spesifieke parameters aangaande die uiteindelike oplossing vereis. Die studie verskaf 'n raamwerk waarmee die programeerder, konsultant en eienaar 'n beplanningsessie kan bywoon om 'n aksieplan te bespreek vir die oorsprong en voltooiing van die projek. Dit is moontlik dat spesifikasies en tegniese vereistes afgelei kan word vanaf die gevolgtrekkings gemaak in die studie. Die sukses van die nuwe inligting stelsel sal ten volle afhanklik wees van die kwaliteit van inligting en betrokkenheid van die verbruikers. Die sukses van die uiteindelike oplossing moet ondersteun word deur die funksies wat nie direk verwant is aan tegnologie nie. Die inligtingstelsel sal afhanklik wees van die huidige prosesse en hoe goed die prosesse gesamentlik met die nuwe stelsel bestuur word.

Thesis (MBA)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: The purpose of this report is to create a better understanding of the new pharmacy initiatives in the South African market, with specific reference to the Nuclicks and Pick 'n Pay groups. In order to understand the respective business concepts better the following abstracts from each chapter of the study is given. Chapter one is basically the introduction to the study and describes the events that lead to the above mentioned corporate retailers to enter the pharmacy market place. An introduction to Hamel's business model theory is also discussed and identified as a possible means of evaluating the corporate retailers' business concepts. In Chapter two the strategic analysis of the South African retail pharmacy industry is performed. This analysis is performed to create an understanding of the different forces at work in the industry. Some of the key findings in this chapter are that changes to the pharmacy act and the way dispensing licences are going to be awarded creates uncertainty. The profit outlook of retail pharmacy, though on the decline, still compares favourably to other retailers. In chapter three the core concepts of Hamel's business model are presented in more detail and applied to the retail pharmacy environment. In his view, a strategy needs to change the industry rules. This chapter ends with the concept of wealth potential based on Hamel's teachings. The wealth potential concept is about creating cash flow and profits. A business model that is able to create customer benefits well below the cost of the competitors is regarded as efficient. By utilising the Hamel way the Nuclicks (chapter four) and Pick 'n Pay (chapter five) business concepts is unpacked. Both Nuclicks and Pick 'n Pay pharmacy business models are presented within the corporate framework of the groups. Nuclicks bought an established pharmacy franchise while Pick 'n Pay launched Healthpharm. Nuclicks creates a possible choke point by buying UPD. The Nuclicks pharmacy strategy is a more comprehensive health strategy, while Pick 'n Pay follows a more cautious approach. As franchising will playa major role in both pharmacy concepts, the theory of franchising is presented in chapter six. Telephonic interviews with Link franchisees are conducted and the possible reasons for the ambiguity that crept into the Link business model are discussed. As the Healthpharm franchise is a new concept, it is evaluated based on information gathered from press releases and the Healthpharm web-site. In chapter seven universal conclusions and recommendations, based upon the literature study and this investigation, are presented. One of the key findings are, success in the face of changes requires more than the current way of doing business. It requires an innovative thinking process. New business models have to be formulated that allows retail pharmacists to establish a focused and well-differentiated value proposition. This value proposition needs to be meaningful for consumers and must strengthen a pharmacy outlet's competitive position. / AFRIKAANSE OPSOMMING: Die doel van hierdie verslag is om 'n beter begrip vir die nuwe apteek inisiatiewe in die Suid-Afrikaanse mark te ontwikkel, met spesifieke verwysing na die Nuclicks en Pick 'n Pay groepe. Om die onderskeie besiqheidskonsepte beter te verstaan, word die volgende opsomming van elke hoofstuk van die studie uiteengesit. Hoofstuk een is 'n inleiding tot die studie en beskryf die gebeure wat aanleiding gegee het tot die bogenoemde korporatiewe kleinhandelaars se toetrede tot die apteek mark. 'n Inleiding van Hamel se besigheidsmodel teorie is ook bespreek en is geïdentifiseer as evaluering van die korporatiewe kleinhandelaars se besigheidskonsepte. Hoofstuk twee bied 'n strategiese analise van die Suid-Afrikaanse kleinhandelaars apteek industrie. Hierdie analise is geskep om beter begrip te ontwikkel vir die verskillende kragte wat inwerk in die industrie. Van die bevindinge in die hoofstuk is die veranderinge in die apteek wetgewing en die wyse waarop resepteer lisensies toegeken gaan word, en hoeveel onsekerhede dit tot gevolg het. Die wins vooruitsigte van kleinhandelaars apteke, alhoewel aan die afneem, vergelyk steeds gunstig met ander kleinhandelaars. In Hoofstuk drie is die kern konsepte van Hamel se besigheidsmodel in meer detail uiteengesit en toegepas op die kleinhandelaar apteek omgewing. Uit sy oogpunt, is 'n strategie nodig om veranderinge te weeg te bring in die industrie reëls. Hierdie hoofstuk eindig met die konsep van waarde potensiaal wat gebaseer is op Hamel se teorie. Hierdie waarde potensiaal konsep is gebaseer op die skep van kontantvloei en 'n Besigheidsmodel wat in staat is om die kliënt te begunstig heelwat laer as die koste van die teenstander, word beskou as effektief. Hamel se teorie is gebruik om Nuclicks (hoofstuk vier) en Pick 'n Pay (hoofstuk vyf) se besigheidskonsepte te analiseer. Beide Nuclicks en Pick 'n Pay se besigheidsmodelle word aangebied binne die korporatiewe raakwerke van die groepe. Nuclicks het 'n gevestigde apteek konsessie gekoop terwyl Pick 'n Pay vir Healthpharm begin het. Nuclicks het 'n moontlike 'wurgpunt" geskep deur die aankoop van UPD. Die Nuclicks apteek strategie is 'n meer omvattende gesondheidstrategie, terwyl Pick 'n Pay 'n meer versigtige benadering volg. Aangesien besigheid konsessie 'n belangrike rol speel in beide apteek konsepte, word die teorie van konsessie in hoofstuk ses behandel. Telefoniese onderhoude is gevoer met Link konsessiehouers en die moontlike redes vir die twyfelagtigheid van die Link besigheidsmodel word bespreek. Aangesien die Healthpharm konsessie 'n nuwe konsep is, word dit geëvalueer op grond van inligting wat versamel is uit die media en die Healthpharm webtuiste. In Hoofstuk sewe word universele afleidings en aanbevelings, gebaseer op die literatuurstudie en die ondersoek, uiteengesit. Een van die hoof bevindings was dat sukses benodig meer as die huidige manier van besigheid doen. Nuwe besigheidsmodelle moet geformuleer word, wat dit vir kleinhandelaar apteke moontlik sal maak om 'n gefokusde en goed gedifferensieerde waarde voorstel tot stand te bring. Hierdie voorstel moet betekenisvol wees vir die verbruiker en moet die apteek kompeterende posisie versterk.

Thesis (MTech (Information Technology)--Cape Peninsula University of Technology, 2018. / In the last two decades, the concept of e-commerce has been embraced and widely adopted by many enterprises across the world. Many enterprises continue to reap the benefits of ecommerce across industries and sectors. Despite the benefits, which have been widely reported, South African retail enterprises have only adopted the concept sporadically. The lack of, or slow pace of, adoption and participation in the e-commerce space by South African retail enterprises is a problem for both the enterprises themselves and individuals (consumers): retail enterprises are challenged with competitiveness at global space, and individuals are constrained and limited in their attempts to partake in transactions with retailers. This research was therefore undertaken to examine and understand the factors, from both technical and non-technical perspectives, that influence the adoption and use of e-commerce within the South African environment. Two organisations were used as cases in the study. In that human opinions and views were required, the qualitative methods and the interpretive approach were employed in the research. Actor Network Theory (ANT) was applied in the analysis of the qualitative data. Based on the findings and interpretation of the findings, a framework was developed. The framework is intended to guide how e-commerce can be adopted and used in the mainstream retail grocery sector in South Africa. The research can be of use and benefit to both business and in the academic domain, from either a practical, methodological and theoretical perspective. Practically, small and large retail enterprises in South African or other African countries with similar business cultures and settings can come to a better understanding of the e-commerce influencing factors. Methodologically, the use of ANT was vital, in the way it was used to examine the various networks, actors, relationship and interaction that happens in the process of adopting and or use of e-commerce. Theoretically, this study contributes to existing literature. Also, the study can be used as case study material in the field of information systems by institutions of higher learning.

Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006 xiii, 140 leaves / Retailing in South Africa is one of the most challenging and competitive sectors. The South African retail business environment is seemingly becoming tough and uncertain, with intense competition from both domestic and international companies. South Africa has a varied and fascinating retailing landscape. A feature that retailers need to understand is the different demographics of the South African population and consumers from different races; this resulted in inadequate shopping facilities in the black townships and an oversupply in the traditionally white areas. Gaining access to new markets in South Africa is one of the challenges facing the retail sector. The purpose of this study is to evaluate customer service at Pick’ n Pay stores in selected shopping malls within the greater Durban area. It examines the opinions and perceptions of customers from selected shopping centres.

Thesis (MVerbruikerswet)--University of Stellenbosch, 2006. / ENGLISH ABSTRACT: The retail environment in South Africa is dynamic and complex. The apparel retailing industry functions within an emergent economic milieu, and the consumers it targets are exposed to various factors that influence their shopping behaviour. Some of these factors are shopping orientation, patronage behaviour, lifestyle, and shopping mall behaviour. Male apparel shopping behaviour can therefore be regarded as a complex phenomenon. The aim of this study was to identify those factors that influence male apparel shopping behaviour and to determine whether distinct clusters of male apparel shoppers could be identified. Theoretical models in the study discipline of Consumer Behaviour were investigated. The information was synthesised into an expanded conceptual model of variables influencing male apparel shopping behaviour. The variables that are relevant to this study, include demographic characteristics, lifestyle, shopping orientation, patronage behaviour, and shopping mall behaviour. Information for this exploratory study was generated by means of a store-intercept interview. The questionnaire was based on previous research. Trained fieldworkers conducted the interviews with 297 male apparel shoppers. Eight lifestyle components were identified and labelled as follows: Apparel oriented lifestyle; Performing arts defined lifestyle; Media oriented lifestyle; Socialising lifestyle; Sport oriented lifestyle; Published information oriented lifestyle; Relaxing oriented lifestyle as well as Family/community oriented lifestyle. The three shopping orientation components identified were labelled Local store patronage; Credit prone, Brand conscious and fashion innovating; as well as Shopping self-confidence and enjoyment. Four cluster profiles of male apparel shoppers were formed by means of cluster analysis, according to the eight lifestyles components and three shopping orientation components, as well as the 11 patronage behaviour items. Demographic characteristics describing each cluster profile completed the typology of the four male apparel shopper groups. Cluster 1 was the largest (38%) and was labelled Traditionalists. Its members were classified under Consumer Scope Lifestyle Level 4. Cluster 2 was labelled Shopping enthusiasts, and its members were classified under Consumer Scope Lifestyle Level 3; they comprised 19% of the total group. Cluster 3 was the second largest (30%) cluster and was identified as Dynamics, and its members were classified under Consumer Scope Lifestyle Level 3 and 4. Cluster 4 (13%) was labelled as Laggards, and its members were classified under Consumer Scope Lifestyle Level 2. It was evident that the male apparel market is not homogeneous and that it could be clustered into distinct segments of male apparel shoppers with similar characteristics. The following can be regarded as the main implications for retailers, shopping mall management, and marketers: • In order to make retailers’ marketing plan more focused and strategic, marketers could make use of the proposed expanded conceptual model that provides them with an overall view of variables influencing male apparel shopping behaviour within a shopping mall environment. The identified profiles of male apparel shoppers could serve as point of departure when composing marketing strategies. • Advertising and promotional campaigns must be versatile in order to cater for the identified cluster profiles of male apparel consumers. • Male apparel consumers behave differently within different retail stores and shopping malls. Retailers and shopping mall management should therefore attempt to understand their consumers’ needs, wants and, more importantly, prerequisites for patronising their stores and/or shopping malls. South African male apparel consumers should not be considered a homogenous group. Further research should be done across various cultural and ethnic groups, as well as across different gender and age groups. This study focused only on a few concepts pertaining to male apparel shoppers aged 20-35. As, a result, further research is needed to assess the impact of these variables on a wider spectrum of apparel consumers, such as males outside this age demarcation, females or teenagers, and mature shoppers. Recommendations for future research were made which can guide and encourage further scientific research in the field of apparel shopping behaviour. / AFRIKAANSE OPSOMMING: Suid-Afrika beskik oor ‘n dinamiese en komplekse kleinhandelomgewing. Die klerekleinhandelindustrie funksioneer binne ‘n ontwikkelende ekonomiese milieu, en ‘n verskeidenheid faktore beinvloed die teikenverbruikers se koopgedrag. Sommige van die faktore is koop-oriëntasie, winkelvoorkeurgedrag, lewenstyl en winkelsentrumgedrag. Mansklerekoopgedrag kan dus as a komplekse verskynsel beskou word. Die doel van hierdie studie was om die veranderlikes wat mansklerekoopgedrag beïnvloed te identifiseer, en om te bepaal of die onderskeibare groepe van mansklereverbruikers geïdentifiseer kan word. Teoretiese modelle in die studieveld van Verbruikergedrag is bestudeer. Die inligting is verfyn en verder ontwikkel tot ‘n omvattende konseptuele model van veranderlikes wat mansklerekoopgedrag beïnvloed. Die veranderlikes relevant vir hierdie studie sluit in: die demografiese eienskappe, lewenstyl, kooporiëntasie, winkelvoorkeurgedrag, asook winkelsentrumgedrag. Data vir hierdie verkennende studie is verkry deur respondente in winkels te nader vir ‘n onderhoud (store intercept interview). Die vraelys is op vorige navorsing gebaseer. Opgeleide veldwerkers het 297 onderhoude gevoer met mansklereverbruikers. Agt lewenstylkomponente is geïdentifiseer en soos volg benoem: Klere-georiënteerde lewenstyl; Uitvoerende kunste-georënteerde lewenstyl; Mediageoriënteerde lewenstyl; Sosialiserings-georiënteerde lewenstyl; Sport-georiënteerde lewenstyl; Gepubiseerde informasie-georiënteerde lewenstyl; Ontspannings-georiënteerde lewenstyl asook Familie/gemeenskaps-georiënteerde lewenstyl. Die drie kooporiëntasie-komponente was benoem as plaaslike winkelvoorkeuroriëntasie; krediet-geneigdheid, handelsmerk en mode-innoverende oriëntasie, asook aankoop-selfvertroue en genot-oriëntasie. Vier groepe profiele van mansklereverbruikers is deur middel van trosanalise gevorm. Die trosanalise is gedoen op grond van die agt lewenstylkomponente, die drie kooporiëntasie komponente asook die 11 winkelvoorkeurgedrag-items. Die tipering van die vier groepe is afgerond deur die demografiese eienskappe: Groep 1 was die grootste (38%) en is Traditionalists genoem, en is geklassifiseer as Consumer Scope Lifestyle Level 4. Groep 2 is Shopping enthusiasts genoem en maak 19% van die totale groep uit. Hulle is geklassifiseer as Consumer Scope Lifestyle Level 3. Groep 3 was die tweede grootste (30%) groep en is Dynamics genoem, en is geklassifiseer as Consumer Scope Lifestyle Levels 3 en 4. Groep 4 (13%) is Laggards genoem en geklassifiseer as Consumer Scope Lifestyle Level 2. Dit is dus duidelik dat die mansklere-aankopersmark nie homogeen is nie en dat hulle in onderskeibare segmente van mansklere-aankopers met ooreenkomstige eienskappe gegroepeer kan word. Die volgende kan beskou word as die belangrikste implikasies vir kleinhandelaars, winkelsentrumbestuur en bemarkers: • Om kleinhandelaars se bemarkingsplan ‘n meer gefokusde en strategiese wending te gee, kan hulle gebruik maak van die voorgestelde uitgebreide konseptuele model wat hul van ‘n oorsig voorsien oor die veranderlikes wat mansklere-aankoopgedrag binne ‘n winkelsentrumomgewing beïnvloed. Die geïdentifiseerde profiele van mansklere-aankopers kan as vertrekpunt dien wanneer bemarkingstrategieë saamgestel word. • Advertensie- en promosieveldtogte moet veelsydig wees om vir die geïdentifiseerde groepe van mansklereverbruikers of -aankopers te voorsien. • Mansklereverbruikers toon verskillende soorte gedrag in verskillende kleinhandelwinkels en winkelsentrums. Kleinhandelaars en winkelsentrumbestuur moet ‘n poging aanwend om hul verbruikers se behoeftes en begeertes, maar bowenal in hul voorkeurgedrag vir winkels/winkelsentrums, te voorsien. Suid-Afrikaanse mansklereverbruikers moet nie as ‘n homogene groep beskou word nie. Verdere navorsing moet oor verskeie kulturele en etniese groepe heen, asook oor verskillende geslags- en ouderdomsgroepe, gedoen word. Hierdie studie fokus alleenlik op ‘n paar konsepte wat betrekking het op mansklereverbruikers tussen 20 en 35 jaar. Gevolglik word verdere navorsing benodig om die impak van hierdie veranderlikes op ‘n wyer spektrum van verbruikers te beraam, byvoorbeeld mans buite die ouderdomsperk, vrouens, tienderjariges, en bejaarde verbruikers. Aanbevelings vir toekomstige navorsing word gemaak wat verdere wetenskaplike navorsing in die studieveld van klereaankoopgedrag kan rig en aanmoedig.

Thesis (MS en S)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: Of all the strategies available to help eradicate poverty and enhance the quality of life of people living in marginalized communities, the provision of a formal retail centre would not stand out as a number one strategy. Nevertheless, the Nomzamo Business Centre was built as part of a local economic development initiative to help local businesses to develop. The primary goal of this study was to establish whether the residents of Nomzamo perceived the development of the centre as a contributing factor towards improving the quality of their lives. Although the retail sector is well represented in these marginalized communities, in the form of spazas and other informal businesses, these businesses desperately lack the bearings of formality. The Nomzamo Business Centre provides a formal business premises at affordable rates, for local business people and gives them the opportunity to develop skills through business training courses and the provision of information. As the study concludes, the residents of Nomzamo perceived the centre as an enhancement towards their quality of live, even though many of them still do not make use of the centre. Established shopping habits are hard to brake especially if the centre does not provide any real magnetism. The centre failed to attract an anchor tenant and although Eskom's presence at the centre does provide some form of attraction, the benefits have not yet spilled over to the other shops. At this stage the Nomzamo Business Centre cannot be deemed a success. The centre fails to compete with local informal businesses. What is needed in most of these communities however is a change in the local economic structure. Local economies in most cases are retail based, with no or little representation in sectors like manufacturing. Although the Nomzamo Business Centre will not contribute much towards a more balanced local economy, it does provide the foundation for future changes to take place. / AFRIKAANSE OPSOMMING: Van al die strategieë beskikbaar om te help met die uitwissing van armoede en die verbetering in die kwaliteit van lewe van mense wat in marginale gemeenskappe bly, sal die voorsiening van 'n formele kleinhandelsentrum beslis nie as 'n nommer een strategie bekend staan nie. Nogtans is die Nomzamo Besigheidsentrum, geleë tussen die Strand en Gordonsbaai, gebou as deel van 'n plaaslike ekonomiese ontwikkelingsinisiatief om plaaslike besighede te help ontwikkel. Die primêre doel van die studie was om vas te stel of die inwoners van Nomzamo, die ontwikkeling van die sentrum as 'n bydraende faktor in die verbetering van hul lewenskwaliteit waarneem. Alhoewel die kleinhandelsektor goed verteenwoordig is in die marginale gemeenskappe, in die vorm van spaza-winkels en ander informele besighede, ontbreek die besighede aan die nodige formaliteit. Die Nomzamo Besigheidsentrum bied 'n formele besigheidperseel teen bekostigbare tariewe vir plaaslike besighede en gee hulle die geleentheid om vaardighede te ontwikkel, deur kursusse in besigheidsopleiding en die voorsiening van informasie. Die studie kom tot die gevolgtrekking dat die inwoners van Nomzamo wel die sentrum as 'n verbetering in hul lewenskwaliteit waarneem, selfs al maak meeste van hulle steeds nie gebruik van die sentrum nie. Gevestigde inkopie gewoontes is moeilik om te verander, veral as die sentrum geen werklike aantrekking bied nie. Die sentrum het misluk in die poging om 'n anker huurder te lok en alhoewel Eskom se teenwoordigheid by die sentrum, 'n vorm van aantrekking bied, het die voordele van Eskom se teenwoordigheid nog nie na ander winkels oorgespoel nie. Op hierdie stadium kan die Nomzamo Besigheidsentrum nie as 'n sukses verklaar word nie. Die sentrum misluk om met plaaslike informele besighede mee te ding. Wat egter benodig word in die gemeenskappe is 'n verandering in die plaaslike ekonomiese struktuur. Plaaslike ekonomieë is in meeste gevalle op kleinhandel gebaseer, met min of geen verteenwoordiging in sektore soos vervaardiging nie. Alhoewel die Nomzamo Besigheidsentrum nie sal bydra tot 'n meer gebalanseerde plaaslike ekonomie nie, bied die sentrum 'n platform vir toekomstige veranderinge om op plaas te vind.

This study proposes a loyalty segmentation model for the South African men's retail credit fashion industry. Retailers operate in a highly competitive market where competitors strive for share-of-wallet of the same customer. The likely victor in this battle is the retailer who best understands customer needs, purchase behaviour and utilises this information to influence customer's spending patterns. The research method comprised a postal survey to randomly selected customers. The process included the construct of the loyalty model which comprised four input models, namely the Competitiveness, Brand experience, Referral and Credit appeal models as well as a number of customer demographics. The Desert scenario, where extreme conditions exist, is used as the analogy for the Segmentation model, with four macro segments (Desert, Oasis, Sand Storm, Rain clouds) being used to categorise respondents along two criteria, namely that of value and relative risk. Segment characteristics are used to segment the retailer's database. / Business Management / MCom (Business Management)

Submitted in compliance with the requirements for the Doctorate in Philosophy: Management Science (Marketing), Durban University of Technology, Durban. South Africa, 2017. / Loyalty programmes have become a popular marketing tool in marketplaces that are highly competitive and where differentiation is difficult. Although they are not new anymore, they continue to grow in popularity, particularly in South Africa where numbers are steadily increasing. The main aim of this study was to determine the influence of various types of perceived benefits from loyalty programmes in the South African fast moving consumer goods (FMCG) market with respect to their impact on relationship quality and loyalty towards the retailer concerned. The study reveals three forms of perceived benefits which are named as consumeristic, altruistic and egoistic benefits. In addition, the influence of socio-demographic characteristics are examined to ascertain any differences that might occur in the results. The study design was based on an exploratory sequential mixed methods approach and began with qualitative research before proceeding to quantitative data collection and analysis. The qualitative section of the research involved two in-depth interviews with managers of loyalty programmes at major retailers and two focus groups aimed at loyalty programme members. These assisted in the design of the quantitative data collection instrument. The quantitative data collection was aimed at a consumer database which incorporated those who were actively employed in the economy, resulting in a sample of 559 respondents. The initial findings of the study, revealed by means of regression analysis, were that all three forms of perceived benefits lead towards the three constructs that make up relationship quality, namely trust, satisfaction, and commitment with the retailer concerned. In addition, the same benefits were found to contribute towards customer loyalty. However, once structural equation modelling was employed, the results evolved. Firstly, the constructs of trust and satisfaction cross loaded onto each other and were therefore treated as a single construct named trust/satisfaction. Secondly, egoistic benefits were absorbed into consumeristic benefits and were therefore no longer featured as a separate item. Explanations are offered for this phenomenon. Consumeristic benefits still had a positive and significant relationship with trust/satisfaction, as did altruistic benefits. However, it was found that although altruistic benefits still enjoy a significant relationship with commitment, consumeristic benefits did not. A suggestion for this is that the perception of altruistic benefits has a greater attitudinal impact than consumeristic benefits do. Finally, neither altruistic nor consumeristic benefits showed a direct relationship with loyalty. The introduction of demographic variables established that only age affects the results, with older consumers being more receptive than others to altruistic benefits. However, findings revealed that a pathway to loyalty remains through the constructs of trust/satisfaction and commitment. This emphasises the importance of achieving trust and satisfaction first by means of the benefits offered. Finally, a new structural model is developed in line with the results of the structural equation model. The results from this study add to the body of research in the field, yielding both significant theoretical and practical contributions to the field of loyalty programmes, relationship quality and loyalty research, particularly in the South African FMCG retail marketplace. Retailers are advised to continue offering both altruistic and consumeristic benefits to customers, despite consumeristic benefits not necessarily creating a direct route towards loyalty. This is because once trust and satisfaction is achieved, loyalty will follow. In addition, loyalty programme providers should ensure that offerings provide both simplicity and transparency in order to create a positive relationship with trust and satisfaction. / D