鄉鎮圖書館與社區充分合作，使圖書館成為社區資源中心，是目前鄉鎮圖書館經營的重要目標。但是其中仍有許多問題尚待解決，包括鄉鎮圖書館對社區資源的認識不足與經費、人力資源的缺乏等，都形成鄉鎮圖書館發展的阻礙。因此本研究期望藉由對與社區結合有良好成效之圖書館進行研究，探討其運用社區資源行銷圖書館之經驗，以作為未來鄉鎮圖書館經營之參考。 本研究旨在探討鄉鎮圖書館成功運用社區資源行銷之經驗，瞭解鄉鎮圖書館行銷成功之因素，以及行銷過程中所面臨之問題。欲探討的研究問題如下：（一）鄉鎮圖書館如何發掘可運用之社區資源並尋求合作？（二）鄉鎮圖書館可運用的社區資源類型為何？（三）結合社區資源之行銷方式為圖書館和社區所帶來之效益為何？（四）鄉鎮圖書館在行銷過程中遭遇之困難？（五）鄉鎮圖書館如何因應行銷過程中所遭遇的困境？ 本研究採用個案研究法與訪談法，選擇以臺北縣深坑鄉、萬里鄉、新店市及宜蘭縣南澳鄉、宜蘭市及壯圍鄉立圖書館為研究對象。運用個案研究法蒐集各館之營運資料，瞭解各館營運之概況及行銷活動運作之情形。另外利用訪談法，訪談對象包含鄉鎮圖書館工作人員及社區人士，藉此瞭解鄉鎮圖書館工作者與社區成員對於鄉鎮圖書館運用社區資源之看法，探究其運用社區資源之經驗。 綜合各項資料歸納出結論，在社區資源的發掘方面，鄉鎮圖書館應掌握三項重點：（一）深入瞭解社區環境，充分運用社區之特色；（二）主動出擊經營公共關係，加強與社區的互動；（三）圖書館與社區的合作必須建立在互利的基礎之上。社區資源的型態會因各地區的發展而有所差異，各鄉鎮圖書館也會因應各自的經營策略而對社區資源有不同的運用方式，而圖書館可以運用的社區資源可分為（一）文化資源；（二）機構資源；（三）人力資源；（四）自然資源。 運用社區資源為圖書館行銷所帶來的效益包括（一）閱讀人口成長；（二）建立圖書館之經營特色；（三）提昇圖書館的能見度，增加民眾對圖書館的認同感。為社區帶來的效益則包括（一）提昇社區藝文風氣；（二）提供民眾成長、學習的機會；（三）提昇社區能見度，帶動社區發展。 鄉鎮圖書館在運用社區資源行銷的過程中面臨的困境包括（一）資源缺乏；（二）圖書館與社區認知上的歧異；（三）政治干預專業；（四）圖書館活動創新性與行動力不足。面對行銷的困境，鄉鎮圖書館的因應方式為（一）圖書館應該扮演資源整合者的角色；（二）適應社區文化，加強與社區的互動；（三）提昇地方首長對圖書館的關注。 最後本研究針對鄉鎮圖書館運用社區資源之方式及營運之困境提出以下建議：（一）改革鄉鎮圖書館體制，讓圖書館經營回歸專業；（二）有關單位應持續關注鄉鎮圖書館的發展，提供適當協助；（三）鄉鎮圖書館應確立自身的使命，扮演好應有的角色；（四）建立資料庫，整合社區資源；（五）強化人員培訓，切合實際需求。 / Rural libraries had become community resource centers after cooperated with communities. This is an important goal to the present rural library. However, there are still many issues to be resolved, including the lack of awareness of community resources and funding, human resources lacked. These problem formed obstacles to the development of rural libraries. This research focus on the marketing experience from those rural libraries which integrating community resources well, and expected to provide good examples to the future rural library’s management. The purpose of this study is to understand the successful marketing experience of rural libraries. The themes are as follows: (1) How rural library explore the community resources and to seek cooperation? (2) What types of community resources utilization? (3) What kinds of the benefits brought by integrating community resources to the rural library marketing? (4) What kind of difficulties will appear in the process of marketing? (5) How rural library respond to these problems? This study used case studies and interview as the research methodology. The interview objects are choosen from the rural libraries in Taipei and Ilan County, including Shenkeng, Wanli, sindian, Nanao, Ilan and Jhuangwei. The interviewer contains the rural library staff and the community members. For the community resources exploring, the rural library should have three priorities: (1) understanding the community resources fully, (2) managing public relations actively, (3) the cooperation among library and the community must be mutual beneficial. The type of community resources that rural libraries use can be divided into four categories:(1) culture Resources, (2) institutional resources, (3) human resources; (4) natural resources. The benefit which brings for the library including (1) the reading population growth; (2) establishes the characteristics of library; (3) increases the populace’s sympathy to the library. The benefit brings for the community includes (1) promotion the reading atmosphere; (2) provides the opportunity for populace to grow and study (3) impetus to community develops. The problems that the rural Library may faced in the process of marketing including (1) lack of resources, (2) the different perception between library and community, (3) political interference in professional, (4) lack of innovation and action. In order to solve these problems, rural libraries should (1) play important role to integrate community resource, (2) enhance interaction with the community, (3) promote government officer’s attention to the library. Finally, the suggestions for future development about the integrating community resources to the rural library marketing are as follow: (1), the reform of rural library system, let the library management follow the professional practice. (2) government should pay attention to the development of rural libraries continuously, and provide appropriate assistance, (3) rural libraries should establish its own mission, play important role in community development, (4) construct and integrate the community resources database, (5) strengthen the training of personnel to meet the real demand.

本研究旨在分析並歸納出目前台灣地區鄉鎮圖書館的行政隸屬、組織、人力與經費的機制；瞭解各鄉鎮圖書館在人力及經費的需求與現狀之間的差距以及各鄉鎮圖書館期許的行政體制和實際狀況的差距，並針對目前台灣地區的鄉鎮圖書館行政體制提出建議，作為政府及相關單位在規畫全國圖書館事業時的參考。 為達成研究目的，首先收集國內外文獻，分析鄉鎮圖書館行政體制相關資料；並針對16縣309鄉鎮之337所鄉鎮圖書館，以分層隨機抽樣方式抽出155所鄉鎮圖書館進行問卷調查，以瞭解鄉鎮圖書館的行政體制現況、問題及其對行政隸屬模式的看法；最後以立意抽樣方式挑選台北縣、宜蘭縣與桃園縣的文化局圖書資訊課以及由文化局圖書資訊課所推薦縣內營運較有規模之鄉鎮圖書館，共計16所圖書館進行深度訪談。 研究結果發現，就制度面而言：鄉鎮圖書館的行政隸屬有三種情況、鄉鎮圖書館之發展仰賴鄉鎮（市）長之重視、公共圖書館輔導體系有責無權、鄉鎮圖書館之發展缺乏統籌規劃、行政隸屬模式需重新規劃、法規不合時宜，鄉鎮圖書館之編制缺乏擴充空間；就人力資源面而言：人員數量現況與需求的差距大，目前鄉鎮圖書館的編制遠低於圖書館實際運作之人力需求、鄉鎮圖書館的館員普遍缺乏專業訓練、鄉鎮圖書館之人員流動率偏高；就經費資源面而言：鄉鎮圖書館之經費現況與需求之間差距大、鄉鎮圖書館之經費來源仍以鄉鎮（市）公所為主。 本研究提出以下建議作為政府及相關單位在規畫全國圖書館事業時之參考。1.鄉鎮圖書館之行政及輔導機關合一。2.整體規劃公共圖書館事業之發展。3.重視鄉鎮圖書館人員遴用與專業訓練。4.落實圖書館法之專業領導之相關規定。5.重新檢討鄉鎮圖書館組織結構及人員編制。6.立法保障文化建設之基本預算比例。7.積極研擬公共圖書館營運基準。8.儘速修訂鄉鎮圖書館經營之相關法令。

公共圖書館中以鄉鎮圖書館和社區關係最為密切，並在社區中扮演重要的角色，對於社區整體發展，亦有舉足輕重的地位。然鄉鎮圖書館囿於有限的人力、經費與物力下，須與社區資源相結合，才能拓展圖書館本身之服務。本論文旨在了解國內外鄉鎮圖書館社區資源運用之具體成效，就苗栗縣三灣鄉圖書館為個案，深入探討其館務營運及社區資源運用情況及困境。 本研究採文獻分析法與深度訪法，參考國內外圖書館運用社區資源相關文獻，設計訪談大綱，並另蒐集93年度全省各縣市評鑑優良之十所鄉鎮圖書館與國外三所圖書館，對於其社區資源運用情況詳加分析。訪談對象為苗栗縣文化局圖書資訊課的課長、三灣鄉鄉長、鄉民代表主席、以瞭解地方行政首長對於社區圖書館發展之概念與參與熱誠，並訪談三灣鄉立圖書館館長，探析圖書館執掌者對於社區資源運用之概念、三灣鄉圖書館社區資源運用現況以及對於社區資源運用面臨之困境與展望，藉以建立鄉鎮圖書館社區資源運用之模式。 歸納研究結果重點如下：(一)鄉鎮圖書館對社區資源認識不足；(二)地方首長重視與否影響圖書館發展；(三)社區意識不足導致社區資源運用困難；(四)社區中缺乏資訊交流整合中心；(五)鄉鎮圖書館並未有系統的建立與保存社區資源。對研究結果提出建議如下：(一)延伸社區資源運用範圍；(二)多元化思考開創社區資源運用之可能性；(三)加強與地方首長的溝通；(四)鄉鎮圖書館彼此間建立社區資源網；(五)充實鄉鎮圖書館網站內容；(六)架構社區資源運用資料庫。 / Among the public libraries the rural libraries have the relationship between with the communities, and play an important role in the integrate development of the communities. But since the rural libraries have limited manpower, budgets and the material resources, they can only develop their libraries with the conglomeration the community resources. This thesis aims at understanding first the concrete effects of utilization and the takes the resources of communities by the rural libraries at home and abroad Sanwang Library at Miaoli County as a case study to probe into the present situation and at predicament it its library operations and community resources utilization. This research adopts the methods of literatures analyzing and in-depth interviews by consulting the relevant documents of the communities resources utilization by libraries at home and abroad. The interview outlines and designed .And details of the community resources utilization by the ten good-service rural libraries evaluated in 2004 and three foreign rural and collected for the in-depth analysis. This research as to the interviews, the interviewer include the chief of the information section of Miaoli County Library, and the head and chief preventative of Sanwang Town. The purposes are to find out local administrative leader’s concepts the community libraries development and their enthusiasm in the participation for such developments. There has been am in-depth interview to the director of Miaoli County Library for the about mentioned aim and analysis so as to find out a model for the communities resources utilization. The highlights of the research are as follows: 1.The rural libraries are in short of the knowledge about the community resource; 2.The concerns by the local government heads and councilors have great influence our the library development; 3.The local of communities consciousness leads to the difficult in the communities resources utilization ; 4.The community information interchange integration is not available; 5.There is no systematic establishment and preservation communities resources in the rural libraries. Therefore six suggestions are made as follows: 1.To extend the scope of the utilization of the community resources; 2.To consider though multiple approaches any possible ways of the communities resources utilization; 3.To strengthen the communication with the local government heads; 4.To establish the mutual community resource networks among rural libraries; 5.To enrich contents of the rural libraries websites; 6.To set the community resources utilization databases.