This study examined the effects of facility aesthetics and music congruency on emotion and behavioural intention in the upscale restaurant environment. It followed a 3x2 between subjects design. Participants (n = 501) were exposed to a video of a particular restaurant environment and were asked to imagine themselves being in that environment. Then, the participants completed a short survey that measured their emotional state and behavioural intention. Using ANOVA and structural equation modeling, the present study showed that facility aesthetics work together with music congruency to influence behavioural intention. The results suggested that facility aesthetics was a main force driving behavioural intention. However, in the absence of a high level of facility aesthetics, music congruency can help overcome the effect of a moderate level of facility aesthetics. Furthermore, the findings showed that pleasure mediated the interaction effect of facility aesthetics and music congruency on behavioural intention. Restaurant managers may utilize facility aesthetics and music in restaurants to positively influence customers’ emotion and behavioural intention. Other practical implications and contributions are discussed as well.

Thesis--Rostock. / Includes bibliographical references.

Thesis--Rostock. / Includes bibliographical references.

Thesis (Ed. D.)--University of Georgia, 1995. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 90-96).

Thesis (Ph. D.)--University of Texas at Austin, 2000. / Vita. Includes bibliographical references (leaves 322-330). Available also in a digital version from Dissertation Abstracts.

Thesis (M.A.)--Memorial University of Newfoundland. / Typescript. Bibliography: leaves [149]-168. Also available online.

Thesis (M.A. in history)--Washington State University, May 2009. / Title from PDF title page (viewed on May 26, 2009). "Department of History." Includes bibliographical references (p. 74-81).

Thesis (Ed. D.)--University of Georgia, 1995. / Includes bibliographical references (leaves 90-96).

Thèse--Universit́e de Paris. / "Appendice: André de Neufchâteau, dit 'Le docteur très ingénieux'": p. [225]-252. "Bibliographie": p. [221]-224. "Bibliographie de l'appendice": p. [253]-254.

Orientador: Michael B. Wrigley / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-07-24T21:12:31Z (GMT). No. of bitstreams: 1 AguilarVerastegui_RosadeLourdes_M.pdf: 2355582 bytes, checksum: 6bcdfd463f8cb8be8daa428271089672 (MD5) Previous issue date: 1998 / Resumo: Não informado / Abstract: Not informed. / Mestrado / Mestre em Ciências