This thesis is focused on choice of appropriate marketing strategy for e-commerce Nejenchlebem.cz. The basis of this thesis is analyzing the external and internal environment of the firm and to propose the most suitable marketing mix for the e-shop Nejenchlebem.cz. In this thesis are contained theoretical knowledge about marketing and behavior of consumer, further mentioned analysis and especially proposal part, which contained recommendations for fulfilling of given goals.

In this thesis is elaborated a complex documentation for a new sports and relaxation complex. Project accentuates on dispositional and architectural design with emphasis on technical solution. Valuation of static, antinoise protection, energy saving and safety of construction using is part of the project. Heft of the thesis is designed by AutoCAD software application.

Diploma thesis is engaged in elaboration of a business project concerning a brand-new corporation. First of all, the key-stone of this business project is defined and the findings from the literature retrieval are written down. The next point is the market analysis. Consequently is approached a actual proposal which contains a financial plan, marketing plan and eventual risks. The last point is an economical evaluation of the whole project.

This thesis summarizes main reasons for using motor vehicle block exemption regulation. It studies the position of independent car repair shops and their access to technical documentation. It provides a summary of the main reguirements for authorized dealers and car repair shops’ equipment. A list of authorized dealers for each brand in Brno follows. In conclusion, there are two projects for a car repair shop and its business forecast.

The presented thesis aims establishment of a competitive business on a basis of a well-prepared, viable business plan. The range of offered products includes beads and beads components as well as creative classes for children and adults. Porter Five Forces Analysis, PEST analysis, SWOT analysis and a questionnaire survey were employed. Pivotal chapter - Custom design solutions – was structured in accordance with the business plan. According to the results the potential customers are interested in the products and the business would be prosperous in today´s competitive environment.

This diploma thesis focuse on drafting management strategy in multinational company. This proposal is based on an online store that as a future source for the company ABC business development. This thesis deals with the theoretical description of the logistics approach and its contents, further more it is continues with evaluating the actual state of the company. In conclusion the thesis contains a specific design of e-shop to company should improve its market position.

Master thesis deals with the project of e-commerce for international business. It analyses actual condition of the specified subject and focuses on improving of market position and obtaining possible competitive advantages by the conserned parties.

The work describes possibilities, which the electronic store can offer its customers and due to which it is possible to gain a competitive advantage over other stores. Aside from the description of the functioning of the store itself, there are also described the possibilities of the store´s promotion and marketing on the Internet and basic programming techniques, that should be used for the programming of the store.

Introduction The paradigm shift in manufacturing that Industry 4.0 brings forth with new advanced technologies and the rapid growth of sensing and controlling technologies enable further visualization and optimization that can contribute to achievingimproved decision-making in manufacturing. A significant new capability is the ability to construct a Digital Twinthat connects the physical and virtual space. However, there are still confusion and obscurity regarding what Digital Twinis and how it can becreated and then used to create value for the company. Therefor the purpose of the thesis is to examine how manufacturing companies can utilize the implementation of Digital Twinand assess Digital Twinin a shop-floor. ➢RQ1: How can DT be beneficial to increase business value in a manufacturing company? ➢RQ2: What changes need to be done in the shop-floor to implement Digital Twin? Methodology A literature review was conducted to provide previous researchand contextwithin the area of Digital Twin. A multiple-case studywas performed at three case companies to gain meaningful insight from a real-world perspective, semi-structured interviews, dialogs, and observations were conductedat the case companies. The analysis was then performed by examining similarities, and dissimilarities between theoretical and empirical data, as well as opportunities in theoretical findings that correspond with challenges in empirical findings. Frame of Reference The literature review increased the authors’ understanding of the research topic and gave context to the concept of Digital Twin. The review is mainly focused on the Digital Twintechnologyand how it is constructed, as well as the applicationsareas. Empirical Findings The empirical findings provide an overview of boththe current and future state of the case companies in relation to organizational, operational, and technological factors. Additionally, it provides a deeper understanding of how shop-floor management is designed at one of the case companies. Analysis The combination of the Frame of Reference and Empirical Findings contributewith important insight on the potential benefits that can be created through the utilizationof Digital Twin, as well as what is requiredin the shop-floor to enable implementation ofDigital Twin. Conclusions The value that can be created utilizing Digital Twinis outlinedand a clearer definition is proposed to avoid misunderstandings and confusion. Requirements that need to be achieved for a successful implementation arecovered as well. A future recommendation is measuring resources and effort in relation to the created value of a Digital Twin.

The Covid-19 crisis has highlighted the vulnerability of access to food and the need for local and circular food supply chains in urban environments. Nowadays, Indoor Vertical Farming has been increased in large cities and started deploying Artificial Intelligence to control vegetations remotely. This thesis aims to monitor and control the vertical farm by scheduling the farming activities by solving a newly proposed Job-shop scheduling problem to enhance food productivity. The Job-shop scheduling problem is one of the best-known optimization problems as the execution of an operation may depend on the completion of another operation running at the same time. This paper presents an efficient method based on genetic algorithms developed to solve the proposed scheduling problem. To efficiently solve the problem, a determination of the assignment of operations to the processors and the order of each operation so that the execution time is minimized. An adaptive penalty function is designed so that the algorithm can search in both feasible and infeasible regions of the solution space. The results show the effectiveness of the proposed algorithm and how it can be applied for monitoring the farm remotely. / <p>The presentation was held in zoom</p>