The diploma thesis focuses on optimization of e-shop and strategy of selling. Main spheres of interest are full text search, on-page, off-page factors of SEO and channels of digital media. These theoretical examples are demonstrated on the example of pocess SEO and SEM. It also includes economic point of view and strategic concept of optimization.

This diploma thesis deals with tools of electronic commerce. Author focuses on definition of electronic commerce, basic relation’s analysis, current trends, as well as the future perspective of e-commerce in its initial part. Information gained in that part is used to analyze a trading company operating in the field of sport service. Second part includes implementation proposal of new elements such as E-learning and E-shop into the company’s information system. These elements are supposed to increase competitive ability, to support marketing effort and to help to promote line of business.

Master’s thesis analyzes the current state of information system and proposals for change. The thesis includes proposal of new complex information system and e-shop for selected company in accordance with the requirements of company. Part of this work evaluates the costs and benefits of proposed solution.

The Master´s thesis discusses the design of the e-shop for the company Klimatizace Brno Ltd. Based on the analysis of general and professional environment of the company and the current state of corporate web site is designed e-shop that meets all the characteristics of modern e-shop.

Diploma thesis is a proposal of the enterprise intention to introduce electronic shopping and fun center into market, while assessing relevant factors, from the marketing point of view in particular. The thesis mostly focuses on monitoring the current market situation, marketing survey and a proposal for a differentiation from the competitors, while there is also evaluation of the project in terms of feasibility of the solution under consideration.

This thesis deals with creation of business plan for realization of food shop which con-centrates on selling pastries. This shop will offer a wide range of pastries to its custom-ers, own cold food and another products as well. The theoretical part of my thesis is devoted to simply definition of business plan, general characteristics of business and possible types of companies and also to basic re-quirements for processing of business plan. In the next part there are processed analysis of actual situation at the market. Subse-quently there is compiled specific business plan for establishment of bakery shop. As a part of this chapter there is evaluation of risks as well and the business plan of future company. At the end of this thesis there are valorized filing of the aims and verification of the hypothesis.

The diploma thesis deals with formulating a realistic business plan for setting up online shop with indoor sport footware. This business plan proposal is based on detailed analysis of the market and own resources. The aim of this thesis is to assess the feasibility of the business plan and to reveal its week points and risks.

This masters thesis will focus on proposals which will lead to improve functionality of company e-shop. Will describe functionality and importance of the e-shop for company business. Proposals are aimed to increase users comfort and more effective usage of computing resources. There will be introduced processes which will help to implement proposed changes according to current trends in the design and project management of IS/ICT. This thesis will also take a look of potential risks of related to the transition to the new hardware and define change management process.

This thesis deals with the promotion of IT Internet business on social networks. The theoretical part describes the social media and networking, marketing strategy and selected metrics and indicators on social networks. The practical part is dedicated to the analysis of actual company promotion on social networks. The promotion of the company will be compared with the competitors using selected metrics. On the basis of this analysis will be determined the proposal of amendment to the marketing strategy and communication on social networks.

This thesis focuses on an online store specializing on manufacturing and sale of wooden beds for dogs. First the current state is analyzed and then a list of changes is proposed. These changes should help to improve the position in search engine results after user enters a specific keyword or phrase. This thesis also focuses on the usability of the e-shop. The last part is devoted to design of appropriate marketing strategies.