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Návrh optimalizace elektronického obchodu Tesco / Design of optimization of Tesco e-shopProcházková, Hana January 2012 (has links)
The thesis titled Tesco Potraviny online e-shop contents detailed customer experience based description of functionalities of the Tesco e-shop and some other e-shops competing on the on-line groceries market. Available methods of multi-criteria decision making allowed a platform for comparative analysis of functionalities of Potraviny online, Potraviny domů and Z-market shopping websites. The customer satisfaction survey had been carried out via a multiple choice questionnaire. A proposal for optimalization of the Tesco e-shop, this being the aim of the thesis, has been put together thanks to evaluation of both data collected and multi-criteria analysis being applied. The thesis also provides some subject related information about the Tesco company and looks into how the e-commerce evolves.
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Faktory ovlivňující poptávku internetového obchodu / Factors effecting demand in an E-shopNovák, Tomáš January 2012 (has links)
This thesis analyzes the factors effecting demand in a particular e-shop, which is the author of the thesis owns. The theoretical part of the thesis is based on contemporary theories relating generally to the concept of "demand". The practical part of the thesis analyzes the factors affecting demand, not only in terms of summarizing the results of the reporting period but as draft strategies in managing e-shop. The primary objective of this thesis is to define the key factors effecting demand for our products in e-shop www.armaturynovak.cz, the secondary objective is the analysis of the main indicators in the form of e-commerce attendance and related variables.
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Analýza logistických procesů u internetového obchodu / Analysis of logistic processes in e-shopKuča, Vít January 2012 (has links)
This Master's thesis focuses on chosen logistic processes of the specific e-shop. In the theoretical part, the specific environment of e-shops is described. This part also contains theoretical base for providers of courier, express and parcel services. The practical part of the thesis is divided into two parts. The first one shows ABC analysis and its suitability for the chosen entity. In the other part, sent parcels are analyzed, focusing on its structure and frequency. In the conclusion of the paper, there is an evaluation of benefits from the proceedings taken during the elaboration of this thesis.
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Plánování a hodnocení komunikační strategie v prostředí sociálních médií / Planning and evalauation of corporate strategy in online social media environmentŠulc, Miroslav January 2013 (has links)
This paper researches the problem of creation an efficient strategy for the environment of online social networks, and its' evaluation. Theoretical part of the paper progresses gradually from definition of social media, its' progress into online world, brief description of historical development and finally covers strategic marketing approaches specific for this field. The practical part of the paper contains few case studies and my own social media campaign I ran for e-shop JustHappy.cz. The conclusion is a synthesis of researched ideas and proposition of step-by-step manual for preparing social media strategy. The manual is broken down to several easy-to-follow steps and should give the reader a handbook for creating his/her own campaign or project in online social media environment.
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Návrh a implementace internetového obchodu s využitím Open Source CMS / Design and implementation of online shops using open source CMSAchatov, Igor January 2014 (has links)
This thesis analyzes the current open source content management systems market and deals with the design and implementation of online shops using certain systems and their supporting tools. The thesis is divided into four main parts. The first part focuses on the market analysis of the open source CMS for creating online stores. The results, comments and ratings of individual CMS and comparative characteristics are presented for the following selection of the most appropriate and optimal variant according to the criteria given by the author. The second part deals with the analysis of specialized components for creating e-shops using the CMS selected in the first part. The third part presents the design and implementation of the internet shop based on the results of analysis in the first two parts of the thesis. This part is divided into several subsections (phases), which describe and illustrate the main implementation steps in the process of creating an online store. The fourth part focuses on the analysis of commercial marketing tools aimed at developing and maximally supporting sales and extends the standard features and functions of the created e-shop. The first of the main objectives is to analyse open source CMS and based on the criteria given by the author choose the best option for achieving the other objectives of the thesis. Another objective is the creation itself -- using the selected content management system to create an online store that would not only be functional but also adapted to the latest technologies and demands of the current market for electronic commerce. The third objective is to analyse certain marketing tools expanding the standard options of the created internet store, which are oriented to maximize the profits of the e-shop operator. The last objective of the thesis is, based on author's theoretical and practical knowledge, to offer readers the appropriate comments, suggestions and recommendations of individual tools, processes and technologies for the creation of a functional and effective e-shop. The information provided by the thesis can be useful to operators, developers, web programmers and users of online shops. The outcome, methods, illustrations and recommendations of the thesis may be used for educational courses, statistical, analytic and other purposes.
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Particle swarm optimization and differential evolution for multi-objective multiple machine schedulingGrobler, Jacomine 24 June 2009 (has links)
Production scheduling is one of the most important issues in the planning and operation of manufacturing systems. Customers increasingly expect to receive the right product at the right price at the right time. Various problems experienced in manufacturing, for example low machine utilization and excessive work-in-process, can be attributed directly to inadequate scheduling. In this dissertation a production scheduling algorithm is developed for Optimatix, a South African-based company specializing in supply chain optimization. To address the complex requirements of the customer, the problem was modeled as a flexible job shop scheduling problem with sequence-dependent set-up times, auxiliary resources and production down time. The algorithm development process focused on investigating the application of both particle swarm optimization (PSO) and differential evolution (DE) to production scheduling environments characterized by multiple machines and multiple objectives. Alternative problem representations, algorithm variations and multi-objective optimization strategies were evaluated to obtain an algorithm which performs well against both existing rule-based algorithms and an existing complex flexible job shop scheduling solution strategy. Finally, the generality of the priority-based algorithm was evaluated by applying it to the scheduling of production and maintenance activities at Centurion Ice Cream and Sweets. The production environment was modeled as a multi-objective uniform parallel machine shop problem with sequence-dependent set-up times and unavailability intervals. A self-adaptive modified vector evaluated DE algorithm was developed and compared to classical PSO and DE vector evaluated algorithms. Promising results were obtained with respect to the suitability of the algorithms for solving a range of multi-objective multiple machine scheduling problems. Copyright / Dissertation (MEng)--University of Pretoria, 2009. / Industrial and Systems Engineering / unrestricted
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Pastelería Gluten 4 FreeBorda Málaga , Rodrigo Felipe, Lizárraga Cabrales, Diego Alejandro, Ortega Soto, Jazmin Patricia, Peña Pinto, Nadya Deborah 11 July 2020 (has links)
La idea de negocio consiste en atender la demanda del consumo de postres libres de gluten de un público que padece de celiaquía, el cual es un mercado poco conocido en el Perú.
La población aproximada según la Asociación de Celiacos en el Perú es de 1%, por ello, este proyecto empresarial presenta la creación del negocio de la Pastelería Gluten 4 Free.
Cabe resaltar, que esta idea surge como la respuesta a una necesidad no satisfecha, ya que los Celiacos no logran ubicar con facilidad tiendas con diversos postres libres de gluten como chocolates, brownies, pasteles, alfajores, entre otras y que sean enviadas a domicilio o consumidas en el propio local, cuyos precios son accesibles, de consumo saludable, y de un servicio de venta y postventa que satisfará al público.
Al contar con un equipo de trabajo con experiencia en al rubro administrativo, financiero, logístico, recursos humanos y chef, se tiene una sólida base para hacer el negocio perdurable a través de los años.
Por último, en los estados financieros se obtiene la sustentación de la sostenibilidad y escalabilidad del proyecto en el tiempo. Antes de terminar el año 5 se logra la recuperación de la inversión e incluso obtener utilidad neta. El método de financiamiento será a través de recursos propios, por lo que no requerirá la solicitud de préstamo a entidades financieras.
Actualmente, se tiene previsto la inversión de cuatro accionistas por el importe de 19,544 soles, en caso un inversionista adicional desee invertir en el proyecto la inversión inicial de cada uno seria de 15,635 soles. / The business idea is to meet the demand for gluten-free desserts from a public that suffers from celiac disease, which is a little known market in Peru.
The approximate population according to the Association of Celiacs in Peru is 1%, therefore, this business project presents the creation of the business of “Pastelería Gluten 4 Free”.
It is worth noting that this idea arises as a response to an unsatisfied need, since celiacs are unable to easily locate stores with various gluten-free desserts such as chocolates, brownies, cakes, alfajores, among others, that are sent to their homes or consumed on site. These stores have accessible prices, healthy consumption, and a sales and after-sales service that will satisfy the public.
By having a team with experience in the administrative, financial, logistical, human resources and chef areas, we have a solid base to make the business last through the years.
Finally, in the financial statements we obtain the support of the sustainability and scalability of the project in time. Before the end of year 5, the investment is recovered, and even net profits are obtained. The financing method will be through own resources, so it will not require the application of loans to financial institutions.
Currently, four shareholders are expected to invest 19,544 soles in the project. If an additional investor wishes to invest in the project, the initial investment of each will be 15,635 soles. / Trabajo de investigación
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Rozvoj obchodních aktivit výrobní společnosti / Development of Business Activities for the Production CompanyMichnová, Zuzana January 2021 (has links)
The diploma thesis is focused on the development of business activities of the company AFEED, a. s., which deals with the production of feed for farm animals. First, the theoretical basis is developed, which serves as a basis for the analysis of the internal and external environment. The results of the analysis are summarized in the SWOT analysis. Based on the results, a proposal for the development of business activities is prepared.
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Návrh implementace SaaS řešení elektronického obchodu / Design of SaaS Implementation of E-commerce SolutionSmečka, Jiří January 2017 (has links)
Master’s thesis is focused on design for e-shop implementation as a service for company called VALMAX LED ECO s.r.o. The design is executed in the form of a project. Thesis is divided into 4 main parts. Firstly the necessary theoretical basis is gathered. Then analyses of external and internal environment are conducted, the current and desired state of the company are presented in the next part followed by practical chapter, where there is specifically stated how to proceed with e-shop implementation for a new customer.
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Návrh informačního systému / Design an Information SystemVavrová, Jaroslava January 2017 (has links)
This master's thesis is focused on the design of the project and the subsequent implementation of the information system into the newly created e-commerce. In the theoretical part, I describe the chosen company and the problematics which I encountered to during this thesis and conversely in practical part I propose a concrete solution tailored to the monitored company. My thesis's goal is to design information system, so it was connected to e-shop, warehouse, accounting and the other necessary elements.
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