This work business plan contains theoretical bases and principles for creating business plan, which are then practically used in the practical part. The practical part discusses the business plan emerging Internet business focused on original clothes and fashion accessories with a pug dog motif. The model for the proposals became Kvído real pug, who lent his name to the brand. The business plan is for potential partner who would be interested in this project together.

The main aim of this thesis is to create a business plan to open the e-shop with secret gifts and evaluate the viability of the plan. Thesis is divided into theoretical and practical part. The practical part is formed on basis of theoretical information: purpose, users, principles and main points of structure of the business plan. The practical part is formed by own business plan. This part includes description of the product and owner, market, customer analysis, suppliers, competitor analysis, human resources and marketing, risk, and financial analysis. The suitability for implementation of the business plans is evaluated in conclusion of the thesis.

The aim of this thesis is to analyse a business model that is defined in two ways: company client and company company. The main point is ensuring of vehicle and emission testing of cars. In the first case, car owners are the clients, and in the second case, car repair shops are the clients. The theoretical part includes definitions of terms and descriptions of individual analyses and serves as a basis for the practical part where we can find internal and external analyses as well as descriptions of both forms of the business model. The outcomes of the analyses are then used to create a SWOT matrix. The conclusion of the thesis contains an evaluation of the data and results of all analyses, which can present a useful tool when deciding about any further development of the business idea.

The aim of the thesis is to analyse the influence of websites usability on the conversion rate and assessment of the effects of the changes in the usability of the specific e-commerce. Well-designed website is a very hot topic as more and more even smaller companies are using the Internet environment to trade their goods or to present their company. This thesis explains the concept of usability of a website and analyses the usability of a specific website. The thesis also explains the influence of usability on visitors behaviour. It gives readers an insight into some methods and analysis of websites that can be both of quantitative and qualitative nature. The main practical focus of the thesis is traffic and usability analysis of particular small company website. Usability analysis is performed by the amateur usability testing, and there are changes implemented to the web. Traffic analysis data are obtained from the analysis tools of websites, such as Google Analytics, Piwik and Mouseflow. Information about the conversion rate and the effect of changes in usability is also obtained from these data.

The objective of this thesis is to present the basics of production scheduling problems for workstations and to create an application of dynamic model. This application should help the UNIKOV company to produce similar schedules for their own operations. The theoretical part provides a brief description of terms and characteristics of the scheduling problems. Detailed characteristics are provided on the open shop problem - the task applied on the real world example. The paper then follows with a practical part, covering an explanation of the heuristics model written in VBA for MS Excel, allowing dynamic expansion and management of the production.

This thesis deals with the design of the pilot Business Intelligence solution for e-commerce platform Shopio. The first part describes the theoretical concepts of Business Intelligence and e-commerce focused on possible approaches to performance measurement of electronic commerce. Furthermore there is a comparison of analytical tools for measuring performance of e-shops which are available on the Czech market. The second part of the thesis first describes the e-commerce platform and the current status of the reporting module. Then the requirement analysis is conducted for the purpose of identifying the current company client's needs and requirements. The new Business Intelligence solution is designed based on the identified requirements described in the previous chapters. This solution is then tested and verified with the use of real e-shop data. The main purpose of this thesis is to refine the current status of the reports and provide a better tool to measure the e-shop performance for the e-shop owners.

The main aim of this thesis was to create a business plan to open an Italian bakery and coffee bar and discover the viability of the plan. Thesis is divided into theoretical and practical part. The practical part is formed on basis of theoretical information that characterizes business, environment of business in the Czech and Italy and main points of structure of the business plan. The practical part is formed by own business plan. This part describes goals, marketing plan, financial analysis, SWOT analysis, risk analysis and supplement. In part of conclusion readers learns if the business plan will be suitable for implementation.

This thesis deals with the processing of business plan of an optics shop for a limited liability company. The theoretical part focuses on description of the component parts of a business plan. The practical part is devoted to creating a business plan, especially to the business environment analysis, marketing mix, financial plan and risk analysis.

In the last few years there has been a great development of e-shops and their usage. More and more customers are searching for the opportunity to buy products and services through the internet shops. This is related to the fact that more and more emphasis is placed on their applicability. This thesis deals with the quality of the site and the needs of the application and descibes the use of interactive elements. All the mentioned options are applied in this thesis and compared to the specific e-shop. As a part of the user usability testing there is also a suggestion for corrective actions of discovered deficiencies.

Diploma thesis The practical marketing sales web optimization introduces to the reader the problematic of the Internet sales channel. The first chapter provides general aspects of internet business and introduces the concrete web, which is then used to validate the proposed procedures in the practical part of the Thesis. The chapter, entitled Initial analysis provides detailed analysis on a real Internet business, from technical, content and marketing perspective. The chapter Optimization applies and comments practical optimization steps in technical, content and marketing field. All the procedures proposed, and the result achieved are documented based on a verification using standard and recognized web analytics tool, web site traffic reporting tool and trades evaluation tools. The closing chapter Evaluation of optimization, evaluates the changes and extensions implemented and proposes additional both supplementary and strategic changes for the future.