This diploma thesis called Strategic Analysis and Intangible Assets of ČEZ a.s. processes a strategic analysis of a selected company focusing on intangible assets through a strategic planning cycle. In its theoretical part it describes individual partial methods of the first two stages of the strategic planning cycle, analytical and strategic. It is an external and internal analysis of the company using PEST analysis, 4C method, industry analysis, Porter's five forces model, financial analysis and especially analysis of intangible assets. The evaluation is carried out by a synthesis of obtained information by means of SWOT analysis, which is the base for the strategy formulation. The practical part includes the application of strategic planning of cycle methods to the environment and ČEZ, a.s., the evaluation of analysis results, their synthesis and formulation of appropriate company strategy.

The topic of this diploma thesis is “Franchising in the Czech food market”. The objective of this thesis is to create a model of entry the food market in form of recommendations for future franchisees. These recommendations will be based on own work of the author, who will use strategic management methods to evaluate the market both internally and externally using methods such as SWOT, PESTE, IFE and EFE matrix or Porter’s five forces. Market analysis will be accompanied by analysis of primary data obtained from owners of active food stores who concentrate on high-quality, farmers’ and regional products. Regression analysis is used to process these data and provide results on which factors are important and which influence the economic performance of the food store. Advantages and disadvantages of franchising as seen by experienced franchisees are then presented to complete all necessary information to give final recommendation for potential franchisees for their future entrance to the market.

The Diploma thesis deals with a strategic analysis of a company Princ parket s. r. o. A theoretical part of the thesis explains basic concepts and context within the field of a strategic management. In a practical part all previous mentioned methods and procedures are applied for the specific company. A basic starting point for the strategy proposal are external and internal analysis. For the macro-environmental analysis was crucial method of the PESTe analysis. For purposes of the micro-environmental analysis were used sectoral analysis and Porter's Five Forces model. The next step was the internal environment analysis. Based on the previous analyses, the SWOT analysis was established. The result is to propose a qualified strategy for the selected company.

HABÁŇOVÁ, M. Attractiveness of the branch of financial advice in Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2017. This diploma thesis is focusing on the attractiveness of the branch of financial advice in Czech Republic. The main aim of this thesis is to evaluate the attractiveness of the branch of the financial advice in Czech Republic and to develop a strategy for enterprises considering enter the branch of financial advice. Fulfil the main aim is practised by PESTE analysis and Porters five forces analysis. The results of these methods define attractiveness of the branch. The branch of financial advice in Czech Republic is rather attractive according to results of this thesis.

Title: The measurement of loading forces acting on sole of the foot in ice-hockey skates and their casuistic signification Abstract This thesis describe a new construction of measuring device, which is able to detect the loading forces acting on the skates during ice-hockey. This device was calibrated and validated for detection of loading force vector, bending force vector and point of force action on the skate blade. For some cases was described a casuistic mean of measurement by new measuring device "measuring skates" and former device Footscan Insole®. The measurement of loading forces during ice-hockey may be used in practise of skating technique, predictive or protective biomechanics. Future use is also research of discomfort in ice-hockey boots or sportsengeneering. Aim of a study: Aim of a study is projected, calibrated and validated a measuring device able to detect interraction in system foot-skates-surface. After validation is neccessary to prove the practical benefit of this device. This device should make possible to find out the origin of discomfort during ice-hockey skates use. Methods: After a critical review the prototype of measuring skate was constructed. The measuring skate was calibrated a nd validated. In contend of pilot study was done the experiment to proof the casuistic mean of...

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In industrial environments workers can be prone to dangerous situations that may cause harm. In order to prevent accidents and fulfill legislative requirements for safe working condition, a safety system can be needed to be installed in place. In an attempt to bring a principal improvement in the safety standards offered by conventional systems in existence, a radar sensor is proposed for the detection of dangerous situations. This thesis explores the limiting performance of the radar sensor in an industrial safety system. The radar sensor is an FMCW mode MIMO radar and we develop a model to simulate the radar sensor based on its hardware design. The model is utilized to deduce and analyze the performance limits of the radar sensor, by using a Finite Element Method to determine the electromagnetic scattering response of a target in the operating frequency band, 60-64 GHz. Appropriate dielectric and magnetic properties of human tissue is assigned to obtain accurate scattering responses of a human body target. The performance analysis is done by comparing the reflection from various protruding body parts, with the reflection from the torso, over a wide range of postures of the body. Further, CFAR, a common form of detection algorithm is applied on a few of the postures to detect a protruding part the body. Finally, a discussion on the limited performance is made, and potential methods to enhance the performance of the radar sensor in an industrial safety system are suggested. / I industriella miljöer kan arbetare utsättas för farliga situationer vilka kan orsaka skador. För att förhindra olyckor och uppfylla lagstadgade krav för säkra arbetsförhållanden kan säkerhetssystem behöva installeras på plats. I ett försök att åstadkomma en förbättring av de säkerhetsstandarder som erbjuds av konventionella system föreslås en radarsensor för att detektera farliga situationer. Denna avhandling undersöker möjliga begränsningar i prestanda hos en radarsensor, vilken ingår som komponent i ett industriellt säkerhetssystem. Radarsensorn är en MIMO-radar, som arbetar i FMCW-mod, och vi utvecklar en modell för att simulera radarsensorn utgående ifrån dess hårdvarudesign. Modellen används för att härleda och analysera begränsningar i prestanda hos radarsensorn, genom att med hjälp av finita elementmetoden beräkna spridningen av elektromagnetiska vågor från ett radarmål i frekvensbandet 60-64 GHz. Tillämpliga dielektriska och magnetiska egenskaper hos mänsklig vävnad har använts för att erhålla tillförlitliga data på spridningsresponsen för människokroppen. Prestandaanalysen görs genom att jämföra reflektionen från olika utskjutande kroppsdelar med reflektionen från bålen över ett stort antal kroppshållningar. Vidare, CFAR, en vanlig form av detektionsalgoritm tillämpas på några av hållningarna för att detektera utskjutande delar av kroppen. Avslutningsvis diskuteras begränsningarna i prestandan och potentiella metoder för att förbättra radarsensorns prestanda i ett industriellt säkerhetssystem föreslås.

This thesis is focused on processing business plan new company called 3energy.cz. The theoretical part includes basic concepts relating to business, its legal form, then there is the business plan described in terms of structure, form and content. The practical section contains a description and analysis of specific enterprise with a particular focus on the competition, neighborhood of company and marketing. The following part is the financial plan of 3energy.cz based on the initial investment, the anticipated revenues and expenses of the company. Based on these data, the forecast financial statements is prepared on a time horizon of five years. This part ends with an analysis of risks that may arise during real business.

The aim of the final thesis was implementation of strategic analysis of dental orthodontia laboratory. The final thesis should help to laboratory during the process of transformation to social entrepreneurship. Strategic analysis pursues macroeconomic and microeconomic environment that influence enterprise in profitable and nonprofit surroundings. In case that laboratory will execute all statutory claims, transformation could be done in january 2011. Results of the analysis proved very good strategic position of laboratory between competition. High quality of the products was the main reason. I determined two strategic aims for laboratory as social entrepreneurship. The one of them deal with the employing of the handicapped or disadvantaged people in the labour market. The second one focus on the sustenance of the contemporary high quality. I divided these aims to the six tactical goals.

Master's thesis is doing research in the theoretical part in staff recruitment, factors of recruitment, sources and methods of recruitment, pre-selection and methods of staff selection, adaptation of new staff. The practical part includes analyses of these personal activities used in JF Dřevovýroba company by using methods of questionnaire research, at first. Further information is detected considering structured interviews with managers, other staff of this company, and internal documents. The goal of this thesis is to compare personal activities used in practice with findings of HR specialists. In case of finding some deficiencies in personal activities listed above, I propose their solution to improve these processes