This master thesis is focused on a company called Bontonfilm promotions s r.o. The company is mainly interested in sales of promotional products and have been founded by the end of the year 2014. Only one year of relevant information about the company were available. Strategic analysis of the company evaluates and proposes a strategy of the company for year 2017. The thesis is divided into theoretical, practical part and the conclusion. The theoretical part is based on specialized bibliographic sources. Strategic analysis contains internal & external analysis, analysis of competitors, BCG analysis and SWOT analysis. Due to the results of these investigations there is a proposed strategy for year 2017 that correspond to the company goals.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-11-01T21:02:09Z No. of bitstreams: 1 CamillaAraujoFreire_DISSERT.pdf: 800927 bytes, checksum: 8cc02e1b963b9c7442ee0899a4f98fd8 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-11-06T22:27:20Z (GMT) No. of bitstreams: 1 CamillaAraujoFreire_DISSERT.pdf: 800927 bytes, checksum: 8cc02e1b963b9c7442ee0899a4f98fd8 (MD5) / Made available in DSpace on 2017-11-06T22:27:20Z (GMT). No. of bitstreams: 1 CamillaAraujoFreire_DISSERT.pdf: 800927 bytes, checksum: 8cc02e1b963b9c7442ee0899a4f98fd8 (MD5) Previous issue date: 2017-07-27 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico (CNPq) / O presente trabalho objetiva analisar o romance Dois Irm?os, de Milton Hatoum, tendo como categoria anal?tica o sil?ncio, com o intuito de contribuir junto aos estudos sobre a fic??o brasileira moderna, de modo geral, e em particular ?s investiga??es acerca da obra do autor, considerando as tens?es vis?veis entre a forma de express?o e a forma de conte?do. Trata-se de analisar o texto liter?rio em sua articula??o com a sociedade, procurando identificar, na fic??o estudada, o processo de constru??o das elipses que consiste no que podemos chamar de uma po?tica do sil?ncio. Para a an?lise espec?fica da representa??o do sil?ncio no romance em estudo, temos como aporte te?rico as sistematiza??es do pensamento cr?tico de Roland Barthes (2003), em sua obra O Neutro, a reflex?o cr?tica de Lourival Holanda (1992), em Sob o signo do sil?ncio, bem como a obra As formas do sil?ncio, de Eni Puccinelli Orlandi (2007). No que diz respeito ao tratamento dado ?s rela??es entre literatura e sociedade, tomamos como fundamenta??o o m?todo cr?tico de Antonio Candido (1965), em Literatura e Sociedade, e tamb?m a perspectiva te?rica de Raymond Williams (1979), em Literatura e Marxismo. Sob essa abordagem, buscou-se uma compreens?o segundo a qual o est?tico e o social se articulam e se conjugam sem o apagamento de suas singularidades, conforme o pensamento de Candido (1965), para quem a literatura ?, em sua especificidade de linguagem, um objeto art?stico aberto ao social. Assim, o m?todo adotado para a an?lise do romance Dois Irm?os considera o texto e o contexto, partindo do pressuposto de que a literatura ?, de uma s? vez, uma realidade de linguagem e uma realidade social e hist?rica. / This work aims to analyze the novel Dois irm?os, by Milton Hatoum, whose analytical category is silence, in order to contribute with the studies on Brazilian's modern fiction in general and in particular the investigations about the author's work, considering the visible tensions between the form and the expression of the form of content. It is about analyzing the literary text in its relationship with society, seeking to identify, in the studied fiction, ellipses' building process which consists in what we can call a poetics of silence. For specific analysis of silence representation in the novel, we have as theoretical support Roland Barthes' (2003) systematization of critical thinking, in his work O Neutro, Lourival Holanda's (1992) critical reflection, in Sob o signo do sil?ncio, and As formas do sil?ncio, by Eni Puccinelli Orlandi (2007). In what concerns the treatment of relations between literature and society, we take as basis Antonio Candido's (1965) critical method, in Literatura e Sociedade, and also Raymond Williams' (1979) theoretical perspective, in Literatura e Marxismo. By this approach, we sought an understanding according to which the aesthetic and social articulate and come together without erasing their singularities, as Candido's (1965) thought, to whom literature is, in its language specificity, an open artistic object to social. Thus, the method adopted for the analysis of the novel Dois Irm?os considers the text and the context, assuming that literature is, at once, a language of reality and a social and historical reality.

Diplomová práce je zaměřena na zhodnocení strategických rozhodnutí podniku Znovín Znojmo, a.s. Zabývá se strategickou analýzou, využívá tedy metody interní a externí analýzy, z analýzy SWOT vychází doporučení pro podnik. V práci jsou také analyzována strategická rozhodnutí posledních let.

Teoretická část práce se zabývá strategickou analýzou vnějšího okolí firmy i firmy samotné s ohledem na možnou zahraniční expanzi. Druhý oddíl této části se věnuje formám vstupů na zahraniční trhy. Praktická část je věnovaná belgické firmě Sepia, která poskytuje kompletní služby spojené řízením propagačních materiálů a pořádáním reklamních akcí. Společnost uvažuje o vstupu na holandský trh. Cílem práce je zhodnotit situaci firmy a její příležitosti na holandském trhu, a doporučit eventuální formu vstupu na tento trh.

Human resourses are more and more frequently regarded as the most precious company treasure. Any organisation is not able to achieve its goals without capable and educated employees. Recruitments have to be doing with all due carefulness in order to reckruite the best possible employee. Acquisition of new people has to be well planned and done because capable employees are one of the most important competitive advantages.

The aim of this thesis with the topic "Strategic analysis" is to elaborate the strategic analysis of the První zemědělská, a.s. Tuněchody company,i.e. to analyse the external and internal environment, to identify strengths, weaknesses, opportunities and threats and last but not least to conceive strategic recommendations. The thesis is divided into two main parts, the theoretical part and the application part.

Movement of workers in the EU - social and legal aspects

The aim of the diploma thesis is make strategic analysis of the family hotel "Ovčárna" using external and internal analysis. On the basis of gain information is analysed the market position of the enterprise and the recommendations are proposed.

The master thesis deals with the possibilities of international expansion in case of the company from Brno. The theoretical part contains all variants of entry to foreign markets, risks from international activities, the core of PEST analysis, Porter model of 5 forces and analysis of Boston Consulting Group. Practical part focuses on the company and its activities. The thesis defines appropriate export product and foreign market. The variants of international expansion are specified and compared in the end of the thesis. Also, a marketing mix is proposed for the most suitable variant of entry.

The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.