Traditional Chinese snacks have been part of Chinese food culture for years but many types of snacks have been disappearing in Singapore as a result of globalization and modernization. Since the late 1990s, however, some types of Chinese snacks have become increasingiy popular as they are being marketed in new food retail spaces. In the 1940s, kaya toast started as an inexpensive breakfast snack for Chinese immigrants but has since evolved into a lifestyle snack enjoyed by Singaporeans at any time of the day. The growing popularity of kaya toast and some other types of snacks has revived the traditional Chinese snack food industry. This thesis examines the re-emergence of a traditional Chinese snack culture in Singapore. It discusses the history of traditional Chinese snacks, its continuity and the changing nature of Chinese snack foods in Singapore. Based on case studies conducted in 2005 with retailers of selected traditional Chinese snack foods, the study examines when such food enterprises in Singapore were established, why they were established and the ways in which they were able to survive in the highly competitive market for various kinds of snack foods. It examines the business characteristics and strategies of the new vendors by comparing them to traditional hawkers in the past. Techniques employed in this study include interviews, participant observation, spatial mapping and document analysis. The findings indicate that the adaptation of the retailers by fusing authentic recipes with new ingredients and flavours, using modern technology, adopting marketing techniques, using media promotion, as well as the offering of a diverse product mix and the setting up of numerous retail outlets have helped the new hawker-entrepreneurs to stay competitive in the growing snack food market in Singapore.

Current literature on public communication campaigns suggests that challenges and problems remain, even though generally the effectiveness of campaigns has increased in the past years. Challenges and problems are issue-specific and efforts put into influencing particular social behaviours through public communication campaigns have not been significantly successful. Although public communication campaigns are a popular method employed to influence social behaviours in many societies, campaign strategies inadequately consider the impact of cultural elements on social behaviours. The disappointing results through the use of campaigns are exacerbated by the difficulties faced in translating research observations to appropriate campaign strategies. In view of current challenges, this research examines public communication campaigns. Two main variables shaped this research ??? ???identity??? and ???culture???. The research postulated that a person???s identity influences his or her behaviour. It also argued that culture would impact on behaviour. The theoretical orientation drew on interpretivist perspectives. Using a comparative cross-cultural method, this research nominated the issues of organ donation and waste disposal behaviours in public places and the countries of Australia and Singapore for empirical study. Focus group research was employed. A total of sixteen focus groups were conducted ??? eight groups on organ donation (four in Sydney, Australia and four in Singapore) and eight groups on waste disposal behaviours (four in Sydney, Australia and four in Singapore). In line with the theoretical orientation, ???grounded theory??? was used to analyse the focus group transcripts. It is argued that a person???s decision to organ donation or waste disposal behaviour was intimately related to his or her identity. Cultural elements are critical constituents of identity. This is to say, cultural values, beliefs and attitudes have significant impact on social behaviours. These intricacies were made apparent when each issue was seen in the national contexts of Australia and Singapore. This research concludes that issues of identity can partly explain the type of decision a person makes about organ donation, and the kind of waste disposal behaviour a person enacts. It also argues that the effectiveness of campaign strategies can potentially be enhanced, if the strategies are responsive to people???s identities.

No description available.

The purpose of this study is to analyse how the Straits Times reported Singapore's communication news between May 1992 and October 1995, with a focus on Singapore's communication regionalisation. This study is a modest attempt to depart from some of the approaches taken by recent communication related studies of the Singapore experience. They tend to focus on the domestic side of state-press relationship and the issue of Singaporean press freedom, without sustained consideration of external forces, such as globalisation. This analysis provides a synthesis of secondary sources and a qualitative content analysis of communication news in the Straits Times. The results suggest there has been a convergence between the stories in the Straits Times and official views about two themes - business regionalisation and 'Asian' media standards. Results suggest the government has an extensive influence over Singapore's communication, especially with regard to media content. Also, the analysis shows Singapore's identification with Asia, despite bilateral and regional tensions in business and culture, and suggests an uneasy relationship between Singapore and the West, in particular, with the US. That is, while Singapore's business relations with the US are good, its cultural relations are not, especially when Singapore's practice of media standards does not accept the American interpretation, but one based on its national interests. This study provides a glimpse of global communication forces which are influencing Singapore's communication development, as interpreted in the stories from the Straits Times. Although there remains uncertainties about Singapore's communication future, this study may provide an insight as to whether Singapore has taken the right direction in becoming a leading country in advocating an 'Asian voice'.

This thesis examines the formation, development, role and behaviour of the Singapore National Employers' Federation (SNEF). Its focus is primarily the field of labour management. It addresses key issues in the role of the SNEF from its formation in 1980 to 2004, in the institutional context of Singapore's politics, economic development and industrial relations. This longitudinal study makes a substantial original contribution to understanding Singapore's leading national employers' association, and is a pioneering study of a national employers' association in East Asia. The thesis is a qualitative case-study, using fieldwork interviews, primary documents and the secondary literature as data sources. Through the critical event method, the work focuses analysis on key junctures for the SNEF's development and change during the period examined. In addition, the author employs the Sheldon and Thornthwaite (1999) model of employers' association strategy in framing the analysis of the thesis' central questions, and in examining SNEF's strategic decisions in response to changes in its external environment. By analysing how the SNEF's external roles and internal relations changed during each period, the research draws attention to the dynamic nature of this employers' association in the rapidly changing conditions marking Singapore's development. Given the central role of the People's Action Party (PAP) in Singaporean society, a central theme of this thesis is how the SNEF balances political pressures from Singapore's government-dominated corporatist system, with the needs of its diversified membership. The narrative core of the thesis identifies five distinct periods of Singaporean industrial relations - through the lens of the SNEF - reflecting larger economic developments through which the government guided the economy and society. The thesis finds that, while the SNEF is an independent and apolitical organisation, it is nevertheless deeply embedded in the Singaporean variant of corporatism. Accordingly, the SNEF's role and behaviour are inherently guided by the PAP's ideology of pragmatism and, in Singapore, sectoral interests deferred to and institutionally served national interests.

Background: For Small and Medium Sized Enterprises (SME), international expansion is important strategy for growth. However, considering the facts that SMEs often are characterized by limited personal and financial resources, and that new international markets pose challenges in terms of differences in for instance culture, language and political systems, international expansion is a risky business. We argue that there might be an easier way for SMEs to enter challenging markets and regions through establishing in a springboard country. Such a country is characterized by a possibility to in a westernized context accumulate learning about countries in the rest of the region and also to develop and utilize networks. At the moment, Asia is a rapid developing region and is expected to contribute with two thirds of the world’s GDP in 2050. Hence, the Asian region provides immense opportunities for companies, however particularly for SMEs, also severe challenges. We argue that Swedish SMEs could learn how to overcome these challenges establishing in the westernized Singapore, hence finding an easier way when entering more difficult Asian countries. Purpose: The purpose of this thesis is to explore the phenomenon of SMEs expanding their international activities via a springboard country. This will be done by studying how Swedish SMEs perceive that their establishment in Singapore has affected (1) the development of their networks with other actors in the Asian region, and (2) their accumulation of knowledge and experience regarding doing business in Asia. Method: In order to fulfil the purpose, we have conducted a qualitative multiple case study including seven Swedish SMEs that are established in Singapore. We have primarily used semistructured telephone interviews for our data collection. Conclusion: We found that there is support for the existence of the Springboarding phenomena. We can conclude that Swedish SMEs, by being established in Singapore, can develop and utilize their networks as well as gaining general market knowledge of other countries in the Asian region. We can also see tendencies regarding how these benefits associated with the Singapore establishment can decrease the perceived uncertainties of doing business in other more difficult Asian counties.

Singapore gained access to independence sixty years ago. Since then, in order to improve its economic growth, the country went through many economic development plans, and nowadays the success of the past economic policies, made Singapore a diversified economy, where industrial development is its milestone. The Singaporean government and foreign companies played a very important role in the history of its economic development. From the status of colony with a fragile economic structure, to a diversified economy after the independence, industrialization is the cornerstone of Singapore¡¦s economic transformation. Industrialization made Singapore become a newly industrialized country with petrochemical industry as the most important industry. Singapore Economic Development Board was established in 1962, and after its establishment a series of domestic economic planning were implemented. Subsequently, the JTC was created to manage the entire country¡¦s industrial Affairs. Via an efficient planned economy by the governmental institutions, the Jurong Industrial park gradually developed and helped Singapore to reach its industrial development¡¦s objectives. In the process of promoting the development of the petrochemical industry or the global industry, it is evident that Singapore¡¦s government followed the pattern and specificities of the developmental sate, by the combination of economic planning institutions, an outstanding bureaucracy, and Multinational Corporations, Singapore managed to develop the petrochemical industry which became the country¡¦s most important industry.

<p>Background: For Small and Medium Sized Enterprises (SME), international expansion is important strategy for growth. However, considering the facts that SMEs often are characterized by limited personal and financial resources, and that new international markets pose challenges in terms of differences in for instance culture, language and political systems, international expansion is a risky business. We argue that there might be an easier way for SMEs to enter challenging markets and regions through establishing in a springboard country. Such a country is characterized by a possibility to in a westernized context accumulate learning about countries in the rest of the region and also to develop and utilize networks. At the moment, Asia is a rapid developing region and is expected to contribute with two thirds of the world’s GDP in 2050. Hence, the Asian region provides immense opportunities for companies, however particularly for SMEs, also severe challenges. We argue that Swedish SMEs could learn how to overcome these challenges establishing in the westernized Singapore, hence finding an easier way when entering more difficult Asian countries.</p><p>Purpose: The purpose of this thesis is to explore the phenomenon of SMEs expanding their international activities via a springboard country. This will be done by studying how Swedish SMEs perceive that their establishment in Singapore has affected (1) the development of their networks with other actors in the Asian region, and (2) their accumulation of knowledge and experience regarding doing business in Asia.</p><p>Method: In order to fulfil the purpose, we have conducted a qualitative multiple case study including seven Swedish SMEs that are established in Singapore. We have primarily used semistructured telephone interviews for our data collection.</p><p>Conclusion: We found that there is support for the existence of the Springboarding phenomena. We can conclude that Swedish SMEs, by being established in Singapore, can develop and utilize their networks as well as gaining general market knowledge of other countries in the Asian region. We can also see tendencies regarding how these benefits associated with the Singapore establishment can decrease the perceived uncertainties of doing business in other more difficult Asian counties.</p>

Thesis (D.Min.)--Asbury Theological Seminary, 2008. / Includes bibliographical references (leaves 178-190).

Thesis (M.A.)--University of Hong Kong, 2001. / Includes bibliographical references (leaves 89-94).