Цель – провести сравнительный анализ интернет-продвижения курортных территорий Черноморского побережья России для выявления наиболее актуальных и эффективных инструментов. Научная новизна магистерской диссертации заключается в адаптации методики оценки ресурсного потенциала Черноморского побережья и разработки методики анализа интернет-продвижения курортных территорий. Автором предложены рекомендации по формированию и поддержанию имиджа курортных территорий в интернет-пространстве и укреплению имиджевых характеристик. По результатам анализа сайтов территорий было определено, что многие сайты являются неинформативными, в частности, отсутствует информация о достопримечательностях города, о возможных маршрутах по территории. На сайтах отсутствуют фотографии города, места, рекомендованные для посещения. / The purpose is to conduct a comparative analysis of the Internet promotion of the resort areas of the Black Sea coast of Russia to identify the most relevant and effective tools. The scientific novelty of the master's thesis is the adaptation of the methodology for assessing the resource potential of the Black Sea coast and the development of a methodology for analyzing the Internet promotion of resort areas. The author offers recommendations on the formation and maintenance of the image of resort areas in the Internet space and the strengthening of image characteristics. According to the results of the analysis of the sites of the territories, it was determined that many sites are uninformative there is no information about the sights of the city, about possible routes through the territory. There are no photos of the city or places recommended for visiting on the sites.

This thesis principally compares the Olympic broadcasting on the Czech Television covering Winter Olympic Games 2010 in Vancouver and 2014 in Sochi. The first part of the text defines the concept of Olympism, the history of the Olympic Games and the Czechoslovak Olympic Committee, and the current form of the Games and their future. The further analysed Winter Olympics 2010 and 2014 are being briefly described in this section as well. Moreover, the relationship between sport and media, and the media event of the Olympic Games are being defined. Considerable attention is being given to the Olympic Television Broadcasting. Consequently, the history of broadcasting, broadcasting rights, commercialization of the Olympics, their funding, and the function of Olympic Broadcasting Services is being discussed too. The latter part is devoted to the Czech Television, its history and current form as a public service broadcaster. The chapters that deal with an analysis of Olympic broadcasting covering Vancouver and Sochi describe the Olympic teams of the Czech Television in Prague and in the Olympic venue, program schedules, and web specials. The number of broadcasted hours from the Olympics, the costs of broadcasting production, and the viewership are being compared. The Olympic broadcasting from Vancouver was...