Submitted by Liliane Ferreira (ljuvencia30@gmail.com) on 2018-05-03T12:38:12Z No. of bitstreams: 2 Dissertação -Acássio Coêlho Eugenio - 2018.pdf: 4082511 bytes, checksum: ed7fa8fcaebfbe741a44a6cd38ea6ab3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2018-05-03T13:24:21Z (GMT) No. of bitstreams: 2 Dissertação -Acássio Coêlho Eugenio - 2018.pdf: 4082511 bytes, checksum: ed7fa8fcaebfbe741a44a6cd38ea6ab3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-05-03T13:24:21Z (GMT). No. of bitstreams: 2 Dissertação -Acássio Coêlho Eugenio - 2018.pdf: 4082511 bytes, checksum: ed7fa8fcaebfbe741a44a6cd38ea6ab3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-03-23 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / A huge difficulty is to access marketing channels in the selling of family farming products. Even if their principle means of commercialization is known: institutional markets, fair markets and supply centers, information about family farming participation in National Supply Centers and producer’s markets is still incipient. The aim of this work is to characterize family farming who trades in the Producer’s Stone of Ceasa, Goias. This research is classified as exploratory using documental analysis and enriched with a case study, using a quali-quantitative approach in the analysis of the collected data. In order to characterize the productive profile of rural establishments for each producer who trades in the Stone, it was analyzed three years of a certificate of production emitted by Emater, Goias. For the characterization of each farmer and their respective socioeconomic profile, 138 farmers were interviewed. The collected data were grouped and tabulated in spreadsheets. Later, it was crossed and analyzed with the help of IBM SPSS statistics software. The results showed rural establishments with a 50-kilometer radius of Ceasa-GO, small areas of vegetable and fruit crops, and elevate crop diversification ; and with a massive use of agricultural technologies such as fertilization, liming and irrigation. 129 farmers of 138 (93,5%) were classified as family farming. Through this research, it was possible to map the principles rural establishments and family farmers of the agriculture greenbelt of Goiânia metropolitan region, responsable in supplying hortifruti products to Centre and North region of Brazil. / Sabe-se que atualmente existe grande dificuldade de acesso aos canais de comercialização para escoamento dos produtos da agricultura familiar, sendo os principais os mercados institucionais, as feiras livres e as centrais de abastecimento. As informações referentes à participação da agricultura familiar nas Centrais de Abastecimento Nacionais e nos seus respectivos mercados do produtor, ainda são incipientes. O presente trabalho teve como objetivo caracterizar o perfil socioeconômico e produtivo dos agricultores familiares que comercializam na Pedra do produtor da Ceasa-GO. A pesquisa classifica-se como exploratória utilizando-se de análise documental e de estudo de caso, com enfoque qualiquantitativo na análise dos dados coletados. Para caracterização do perfil produtivo dos estabelecimentos rurais dos produtores que comercializam na Pedra foram analisados os atestados de produção de três anos emitidos pela Emater-GO. Para caracterização dos agricultores familiares e seu respectivo perfil socioeconômico foram entrevistados 138 agricultores na Pedra do produtor da Ceasa-GO. Os dados coletados foram agrupados e tabulados em planilhas. Posteriormente, cruzados e analisados sobre a luz do software IBM SPSS statistics. Os resultados demonstraram estabelecimentos rurais a um raio de 50 quilômetros da Ceasa-GO com lavouras de hortaliças e frutíferas de pequenas áreas e elevada diversificação de culturas. Identificou-se também a utilização massiva de tecnologias produtivas, como adubação, calagem e irrigação nas propriedades. Dos 138 produtores entrevistados 129 foram classificados como agricultores familiares, um percentual de 93,5%. Através da pesquisa foi possível mapear as principais propriedades e agricultores familiares do “cinturão verde agrícola” da região metropolitana de Goiânia, responsáveis pelo abastecimento de hortaliças e frutíferas da principal central de abastecimento da região Centro-norte do país.

Одним из важнейших направлений деятельности предприятия и необходимым условием успешных продаж производимой продукции/услуг, обеспечения его конкурентоспособности является формирование эффективно функционирующих каналов распределения продукции и услуг предприятия. Цель работы состоит в разработке методического инструментария формирования каналов распределения продукции промышленного предприятия с учетом территориального аспекта доведения продукции до потребителей. Научная новизна результатов исследования: разработан методический подход к формированию каналов распределения продукции промышленного предприятия, основанный на предложенном алгоритме принятия решений о конфигурации каналов распределения по территориям, методике выбора мест расположения звеньев распределительной системы с учетом уточненного состава определяющих выбор факторов, проработке организационно-экономических аспектов размещения и функционирования, что позволяет повысить эффективность распределительной деятельности предприятия. Практическая значимость состоит в том, что разработанный методический подход способствует повышению эффективности распределительно-сбытовой деятельности предприятия. Экономическая эффективность разработанного методического подхода заключается в увеличении таких показателей, как прибыль, выручка, рентабельность продукции, что продемонстрировано апробацией в рамках процесса формирования региональной сети сервисных центров АО «АВТОВАЗ». / One of the most important areas of the enterprise and the conditions for successful sales of products / services. The purpose of the work is to develop a methodological tool for the distribution of products of an industrial enterprise, taking into account the territorial aspect of bringing products to consumers. Scientific novelty of the research results: a methodological approach to the formation of distribution channels for the products of an industrial enterprise was developed, based on the proposed algorithm for making decisions on the configuration of distribution channels by territories, the methodology for choosing the locations of the links of the distribution system, taking into account the clarified composition of the factors determining the choice, working out the organizational and economic aspects of placement and functioning, which makes it possible to increase the efficiency of the distribution activities of the enterprise. The practical significance lies in the fact that the developed methodological approach helps to increase the efficiency of the distribution and marketing activities of the enterprise. The economic efficiency of the developed methodological approach is to increase such indicators as profit, revenue, product profitability, which is demonstrated by testing as part of the process of forming a regional network of service centers of JSC AVTOVAZ.