I denna rapport ställs frågor beträffande hur Viaplays streamingtjänst kan se ut i framtiden gällande TVOD och SVOD genom nya designlösningar. För att göra detta har en människo-centrerad designprocess använts för att undersöka attityder och beteenden kring TVOD. I undersökningen utreddes det hur konsumenter ser på TVOD och kombinationen med SVOD. Vad vill användarna ha, hur ser deras vanor och beteenden ut gällande hyrfilm i sin helhet? Examensarbetet har gjorts på plats hos Viaplay och med hjälp av Viaplays designteam. Utifrån djupintervjuer och användartester blev det möjligt att kartlägga en viss sannolikhet över hur användare ser på TVOD i kombination med SVOD och vilka designlösningar som är möjliga för att motivera och inspirera konsumenter till TVOD-köp. Undersökningen resulterade i en high-fidelity-prototyp som genomgick användartester där hypoteser testades med en, överlag, positiv utgång. / This report question as to how Viaplay as a streaming service might look like in the future regarding TVOD and SVOD through new design solutions. To do this, a human-centered design process was used to examine attitudes and behaviors upon TVOD. The study investigated how consumers comprehend TVOD and the combination with SVOD. What do users want, how do their habits and behavior look like concerning movie rentals as whole? The thesis has been executed on site at Viaplay with assistance from their design team. Based on in-depth interviews and user tests, it was possible to identify a probability of how users comprehend TVOD combined with SVOD and what design solutions are imaginable to motivate and inspire consumers to take part in TVOD-purchases. All in all, this thesis resulted in a high-fidelity prototype that underwent user tests in which hypotheses were tested with an, overall, positive outcome.

Den teknologiska utvecklingen öppnar möjligheter att utnyttja teknologi för att skapa konkurrensfördelar. Traditionella aktörer ställs inför utmaningar vid anpassning mot ny teknologi. Den här studiens syfte var att undersöka hur teknologisk utveckling har påverkat traditionella aktörers marknadsstrategier. Det har gjorts genom att studera traditionella svenska tv-bolags strategiska anpassning mot SVOD-tjänsternas ökade inflytande på den svenska tv-marknaden. Genom en kvalitativ metod bestående av fyra semistrukturerade intervjuer med tre stora svenska tv-bolag samt sekundärdatainsamling har empiriskt underlag samlats in och analyserats utifrån en teoretisk analysmodell bestående av Porters generiska strategier samt Kim et al.:s integrerade strategi. Resultatet indikerar att samtliga studerade tv-bolag implementerar integrerade strategier i olika konstellationer, samt att kostnadsledarskap är av ökande betydelse. Vidare används data i högre utsträckning i tv-bolagens marknadsstrategier. / Technological advances opens up opportunities for companies to utilize new technology to create competitive advantages. Traditional companies faces challenges when adapting to new technologies. This study aimed to explore how technological advances has affected traditional companies’ competitive strategies. This has been examined within the scope of the Swedish television market by analyzing how traditional Swedish television companies has adapted their competitive strategies to the market entry of SVOD services. The data was collected through a qualitative method including four semi-structured interviews with three major Swedish television companies and through secondary data collection. The data has been analyzed through an analysis model composed of Porter’s generic strategies and Kim et al.’s integrated strategy. The findings indicate that all studied companies implement integrated strategies in different constellations, and that implementation of overall cost leadership is of increasing importance. The findings also shows that big data is increasingly used in the examined companies’ competitive strategies.

The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. The second stage consisted of quantitative data collection through online questionnaires from 122 valid respondents, ranging from the age of 18 to 29 by a non- probability sampling method. SPSS was used to analyse the data with three statistical analysis methods: bivariate correlations, for establishing evidence of construct validity; a reliability analysis to test Cronbach alpha for internal consistency; and multiple regression analysis to examine the relationship between independent and dependent variables. The research findings indicate that there is a positive, significant relationship between customer satisfaction and certain constructs of service quality. Also, findings indicate that the statistical relationship between the constructs of service quality and brand loyalty are partially mediated by customer satisfaction. As a result, companies operating in the Swedish SVOD-industry need to focus on improving the significant factors of service quality, as they may increase customer satisfaction of 18 to 29-year-old customers, and further create long-term relationships as a way of gaining competitive advantage.

E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. A quantitative study was thereby performed to investigate these. Data was collected from a survey examining e-satisfaction, e-trust, website/application quality, switching barriers, and customization, with the purpose of testing whether these can be considered key determinants in the SVOD context. The results include a regression model explaining 51.89% of the variance in e-loyalty, and show that e-trust and e-satisfaction had the largest impact on e-loyalty. These can thereby be considered key determinants of e-loyalty towards SVOD services in this study, which is in line with previous findings. Although, the results indicate that established theories might not be fully applicable, since switching barriers and website/application quality had negative impacts on e-loyalty. / E-lojalitet är en viktig aspekt för marknadsförare att ha förståelse för, då detta påverkar digitala företags framgång. De streamingtjänster som är prenumerationsbaserade och tillhandahåller videoinnehåll, som kallas SVOD, växer snabbt och marknaden blir alltmer konkurrenspräglad. Detta betonar behovet av att förstå de avgörande faktorerna när det kommer till e-lojalitet gentemot dem, vilket denna studie ämnar undersöka. Med en kvantitativ metod och enkätundersökning samlades data in, där fokus var på faktorerna e-kundnöjdhet, e-tillit, webbside/appkvalitet, byteshinder och kundanpassning för att se om dessa är avgörande i e-lojalitet i SVOD-kontexten. Resultaten inkluderar en regressionsmodell som beskriver 51.89% av variansen i e-lojalitet, samt visar att e-tillit och e-kundnöjdhet har störst påverkan på e-lojalitet. De ses därför som de avgörande faktorerna i denna studie vilket är i linje med tidigare studier. Dock visar resultaten att etablerade e-lojalitetsteorier inte verkar vara fullt applicerbara på SVOD-kontexten, eftersom byteshinder och webbside/appkvalitet påverkade e-lojalitet negativt i denna studie.

This diploma thesis is focused on testing ECG monitors and ECG instruments. There are discussed origin and charakteristics of ECG signal. The ECG signal is presented by standard leads. This is the reason, why the way of making leads is mentioned. One chapter is aimed at generating ECG signal. There are set requierements for the ECG generator. These requierements results from ECG instrument possibilities and from ECG signal character. Next part of this diploma thesis includes hardware design of each part of the system. The system was designed with respect to mobility and 12-leads systems compatibility. Finaly the thesis includes design of the controll software.

Streaming services such as Netflix have changed how television is produced and consumed. In 2019, the online video on demand market was topical, with big launches such as Disney+ and Apple TV+. This period in the streaming market was popularized in the press as the “streaming war(s).” Previous research on the streaming market has aimed at understanding the industry, often with a focus on innovative features. Some studies have articulated a need to look beyond the current narrative used to describe the market. This study examines this very discourse, as no studies have concentrated on the discourse surrounding the streaming market or the relationship between the streaming industry and television trade press. Such a study object may illustrate how market discourse is currently formed and understood under neoliberalism, as well as create an understanding of how the streaming industry is understood and functions. This study aims to examine the reporting on the streaming market in television trade press in 2019, with special interest to ideological biases and the portrayed power geometry between actors within the industry. It approaches the subject with a political economy perspective and conducts a critical discourse analysis on articles from The Hollywood Reporter, Variety, Deadline Hollywood, Indiewire, and Financial Times. The sample contains only articles using the phrase “streaming war(s)”. The data is approached by asking questions about how the phrase is used, how the power relations of the streaming market are portrayed, and what ideological implications can be found in the texts. The results find that the phrase “streaming war(s)” is widely used, although no agreed meaning exists. The phrase works as a conceptual metaphor, shaping a discourse where the streaming market is viewed as a war. This portrayal of the market as harsh conflict and competition is motivated by economic interests, which the television trade press helps reproduce. The “streaming war(s)” fetishizes the streaming market and conceals the responsibility held by large media conglomerates. The actors on the streaming market are found to be positioned against each other, further portraying the market as a war. Netflix and Disney are represented as the most powerful participants because of their relations to flows of capital, content, and users. The streaming service audiences are given no agency, while the market is portrayed as having an agency of its own.