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Návrh strategie rozvoje slovenského prodejce výživových doplňků stravy a oblečení na trh v ČR / Proposal for Strategy Development of Slovak Distributor of Nutritional Supplements and Clothing for the Market in the Czech RepublicToroni, Adam January 2017 (has links)
The subject of this thesis is the strategic development of the company Infinity Sport, s. r. o., which operates in the market of nutritional supplements, sportswear and other sporting goods. The data needed to assess the current state of the company and to select a suitable development strategy were obtained using various analytical methods detailed in the theoretical part. In the analytical part, individual methods of strategic analysis were applied to a particular enterprise, and the results were integrated into the SWOT analysis, which was the basis for the design of a specific growth strategy of the company. In the design section, individual possibilities of expansion to the new market were elaborated, from which the most suitable alternative, which should be used by the company in the case of the realization of the development, was chosen.
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Návrh změn marketingové komunikace vybrané společnosti / Proposal for Marketing Communications Changes of the Selected CompanyTrčková, Kateřina January 2017 (has links)
The master’s thesis deals with the analysis of marketing communication of the community interest society Elim Letovice. It is focused primarily on the analysis of environment and individual components of the communication mix of Elim Letovice. The thesis includes a questionnaire survey, which was aimed at disclosing weaknesses of the society Elim Letovice. The SWOT analysis was elaborated on the grounds of the analysis of the environment and obtained information. In the next part of this thesis, there are submitted propositions and recommendations in the area of marketing communication.
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Marketingová strategie produktu / Product Marketing StrategyRygarová, Hana January 2017 (has links)
The diploma thesis focuses on the marketing strategy of a new product in Chateau Valtice – Vinné sklepy Valtice, a.s. The critical data for the creation of an appropriate marketing strategy were obtained based on theoretical knowledge and applied marketing methods. The output of the thesis is the production of new products and specific proposal so find individual elements of the marketing strategy.
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Obchodní strategie leteckých dopravců v ČR / Business strategy of air carriers in the Czech RepublicMenšík, Patrik January 2017 (has links)
This Master’s thesis concerns with the description and evaluation of czech air carriers‘ business strategy. Because of their large number, selected carriers are Czech Airlines and Travel Service and these are described in detail as to their history, as well as their development in recent years and SWOT analysis. SWOT analysis is assembled by the author himself with the usage of knowledge gained from analysis in previous chapters. Each of aforementioned carriers is then compared with one of its competitors and finally, the evaluation of the strategy and the proposal of recommendations are set.
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Identifikace rizik při uplatnění marketingové strategie a možnosti jejich řešení / Identification of risks in the process of marketing strategy formulation and realisation and their solvingNovotný, Igor January 2017 (has links)
The aim of this thesis is to identify the risk, emerging from use of the marketing attitude in ALL SPORTS ltd., qulify its potential impact to the operation of the company and suggest the proceeding to minimize the negative impacts. First part includes theoritical resources for exploring of the aim, there is explained basic terminology and described technique, styles and analyses that are necessary for identifying the risks, identification of the risk situation and ratio of the probability that risk situation will occure. Second part of the thesis is practical and theoretical informations mentioned in first part are applied for identification and valuation of the risks. On the basis of performed analyses I identified risks and ratio of the probability for occuring. In the last part of the thesis I described proceeding for elimination of these risks including quantification of the cost.
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Posouzení informačního systému u vybrané firmy a návrh změn / Information System Assessment and Proposal for ICT ModificationReitoral, Adam January 2017 (has links)
The diploma thesis deals with the assessment of the current status of information system in the selected firm, where the main focus of the business are groceries and a proposal of changes that would lead to the removal of the identified deficiencies.
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Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu / Evaluation of Company Financial Performance using Benchmarking ApproachPavlová, Kateřina January 2017 (has links)
This master thesis is focused on the issue of financial performance of Farmet a.s., primarily using a benchmarking method. The first part of the paper consists of theoretical foundations to the given issue. Furthermore, the characterization of the chosen company and its strategic analysis follow. The main part of the thesis is focused on an execution of benchmarking – a comparison of the selected company with three competitors. Finally, the achieved outcomes and recommendations for the company are stated in conclusion.
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Analýza spokojenosti zákazníků wellness centra / Customer Satisfaction Analysis of Wellness CenterGrenarová, Vanda January 2017 (has links)
Tato diplomová práce se zabývá analýzou spokojenosti zákazníků a doporučeními na zvýšení spokojenosti zákazníků společnosti Infinit s.r.o. Brno-Lesna, která poskytuje wellness a fitness služby. Teoretická část diplomové práce charakterizuje služby, kvalitu a spokojenost zákazníků. V praktické části je provedena analýza společnosti Infinit a dotazníkového šetření. Na základě získaných informací jsou navržena doporučení, jež by měl vést ke zvýšení spokojenosti zákazníků společnosti Infinit.
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Analýza firmy pomocí vybraných metod / Firm Analysis by Different MethodsKostka, Matej January 2012 (has links)
The subject of this diploma thesis is to analyse the Dolkam Šuja Company, a.s. Through the selected methods, described in the first part, the company’s current situation is evaluated and on its basis the measures for improving the current state of the company are proposed.
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Návrh na zlepšení komunikačního mixu fitness centra / Proposal for improvement of communication mix of fitness centerBumbálek, Michal January 2018 (has links)
This diploma thesis focuses on the proposal of the Infitness fitness center communication mix, which provides physical training services in the center of Uherské Hradiště. The thesis consists of a theoretical part, which deals with theoretical knowledge based on literature. This theoretical knowledge is then used to analyze the current state of the firm, which leads to the proposal of a solution with the intent to improve this firm’s marketing communication.
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