The aim of the diploma thesis is to identify, analyse and then evaluate all possible risks related to Forky's online marketing communications. In the theoretical part, the thesis deals with basic concepts of marketing, explaining the concept of risk, lighting marketing issues. The analytical part deals with the assembly of the Company's internal and external environment. Based on the resulting analyses, all possible risks that may arise in this environment will be investigated. In the last part, individual solutions are presented, including their effectiveness, financial overview along with the exactness of these solutions and the benefits of the proposed solutions. In the complete conclusion of the work, all possible risks along with the solution are described, as well as the way in which they can be prevented.

This diploma thesis analyses a company providing complex sport services in a Vyškov region. The analysis assesses the information system of the organization to understand its position. It identifies the strengths, weaknesses, opportunities, and threats to use it as a foundation for a new company IT strategy.

The theme of this master’s thesis is the proposal of a marketing mix for Petyovský & Partners s.r.o. The theoretical part of the thesis contains analyzes of the external and internal environment, together with the analysis of the current marketing mix of the company and the output is the SWOT analysis. Based on the data and facts, the last part of the thesis presents specific proposals for improving the company’s marketing mix.

This diploma’s thesis deals with drawing up of business plan. The theoretical part of the thesis deals with principal concepts, in the practical part of this thesis are performed analysis and questionnaire survey. At the end of this thesis all data were evaluated and was created business plan.

This thesis is focused on proposal of strategy of company. Strategic analysis is base point for identification of external and internal influences on given company. Proposal of strategy of company including advices for management is output of this theses.

The Master‘s thesis deals with the design, implementation and creation of a mobile application and a business plan for a new-coming start-up which offers rental intermediation for movable goods. The application is designed for a mobile platform Android. It focuses on user-friendly interface while containing functionality of adding and viewing rental advertisements for movable goods. The first part of the thesis deals with theoretical outcomes of the operating system Android and the structures of business plan. The following parts concern the analysis, design and implementation. The conclusion is aimed towards the business plan blueprint.

The diploma thesis is focused on the creation of an economically feasible business plan for the establishment of a company dealing with the breeding and sale of live fish in Slovakia. The theoretical part contains a definition of the issues related to the main idea of the plan and its validation in the form of selected analytical and evaluation tools, the structure and content of individual parts of the business plan. The analytical part is devoted to the validation of the business model and analysis of the market and general environment, including the analysis of own resources and capabilities to identify key factors and evaluate them with subsequent decision-making on the appropriate market strategy. The design part describes the selected strategy of the company and the business model, which is elaborated into partial parts of the business plan.

The diploma thesis deals with the creation of a business plan for the establishment of a cafe offering breakfast in Zbýšov. The theoretical part deals with the description of basic concepts and starting points for establishing a company in the field of cafe, used standard analysis of strategic planning and business, including the structure of the business plan. The analytical part of the thesis includes the analysis of field, external and internal environment. The aim of the analyzes is to identify and evaluate the key factors for selecting a suitable strategy for a start-up company. The chosen strategy is elaborated in the draft part and is further elaborated into partial parts of the business plan.

The diploma thesis focuses on the design of a marketing strategy for a company engaged in the sale of audio equipment. The work presents the theoretical basis of marketing strategy, analyzes the company's environment and its current situation. Based on the findings, a draft marketing strategy is developed including recommendations for product, pricing, distribution and communication strategies with an emphasis on online marketing, which represent a way to reach the company's marketing goals.

The master’s thesis deals with marketing communication of the selected company. It is divided into three main parts. The first part is focused on theoretical basis and defines important terms related to the topic of the master’s thesis. The second part is focused on the analysis of the current situation of the selected company. The third part is focused on creation of additions/adjustment for company’s marketing communication, which are based on the findings from analytical part of the thesis.