This diploma thesis includes analysis of the INTERMONT s.r.o. company based on account statements and information given by the firm. It is focusing on an overall review of the firm standing and tries to assess its internal situation and the environment as well. SWOT analysis and Quick test is elaborated in the conditions of the firm. From these points of view proposals improving the firm position are presented.

This master's thesis deals with a proposal of a business plan for settig up a company Belgické pivo Inc., which will provide wide range of Belgian beers. The proposal is based on theoretical backgroung of this area and market analysis.

Today, in the hard situation, must organization very carefully observe its economy and plans. The objective of this project is to assess actual situation in Centropen a.s. Tools as finance analysis, fundamental analysis, SLEPTE analysis and Porter analysis are used. Results of these analyses are than processed in SWOT analysis and than compared with SWOT analysis from 2006.

The content of this master’s thesis is proposal of business plan for setting up company 123fotky s.r.o., which will run microphotobank. This name is used for photobank which sells photographs with non-exclusive rights in other words with royalty free license. Features specific for successful business plan are included in theoretical part. Analytical part provides view on environment in which will the new company operate. The main proposal of business plan is based on theoretical knowledge of this environment and on market analysis.

The master’s thesis describes current situation on the market and its competition. It contains the proposal of an optimal competitive strategy for market segment „door fittings“ for the Czech Republic which should lead to maintenance of the position of the company or to reinforce its position on the market.

The object of this master’s thesis is business plan for a city bikes shop. It’s first part is more teoretical and about firm’s external surroundings. The main part of business plan is in the second part of thesis.

The introduced diploma thesis suggests a business plan for new activities of a middle entrepreneur, financed by European Structural Funds. The target is to build a training centre for public, the applicant is educational institution. The first part of thesis deals with theoretical aspects of European Structural Funds topic, second part composes own business plan suggestions.

This thesis discusses the process of establishing a small business. The theoretical part is focused mainly on literature search. Furthermore, there are explained basic principles of the business. The practical part presents a concrete plan to set up small business, based on the current situation and analysis.

This thesis is focused on marketing strategy of a specific company. Thesis includes analysis of current marketing strategy. On the basis of the analysis are made suggestions and recommendations, which will lead to higher sales, higher market share and higher profit of analyzed company.

His text considers project of suitable future strategy for specific company, working in wine industry. Diploma thesis is divided into a few main parts. First chapter analysis current status, in the second part a theory needed for strategy is chosen. In the end of thesis suitable solution for competitive strategy will be suggested. This will also include target analysis.