The object of the diploma work is strategic marketing of a selected company. The objective consists in elaboration of the project study, by another name in suggesting the marketing strategy. The diploma work consists of the theoretical and practical part. The theoretical part includes the explanation of terms like strategy and strategic management. Then it follows the progression of strategic marketing process, which includes the planning, realization and control phase. In the phase of planing, it introduces methods of environmental analysis and its evaluation as a part of making strategic decision. The practical part includes the description of Mountfield Company Ltd. and environmental analysis, which conclusion is SWOT analysis. The position in the GE and BCG matrix is described below. On these fact there is the marketing strategy created.

Submitted by bruna sousa (brunakellysousa@outlook.com) on 2016-02-29T16:02:02Z No. of bitstreams: 1 Jurandy_Moreira_Maciel_Aires_da_Silva_Dissertação_Mestrado.pdf: 57647881 bytes, checksum: 78ff31277ddb4b4d256c473f6a5a9dff (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-03-10T18:13:54Z (GMT) No. of bitstreams: 1 Jurandy_Moreira_Maciel_Aires_da_Silva_Dissertação_Mestrado.pdf: 57647881 bytes, checksum: 78ff31277ddb4b4d256c473f6a5a9dff (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-03-10T18:17:49Z (GMT) No. of bitstreams: 1 Jurandy_Moreira_Maciel_Aires_da_Silva_Dissertação_Mestrado.pdf: 57647881 bytes, checksum: 78ff31277ddb4b4d256c473f6a5a9dff (MD5) / Made available in DSpace on 2016-03-10T18:17:49Z (GMT). No. of bitstreams: 1 Jurandy_Moreira_Maciel_Aires_da_Silva_Dissertação_Mestrado.pdf: 57647881 bytes, checksum: 78ff31277ddb4b4d256c473f6a5a9dff (MD5) Previous issue date: 2013-12-30 / FAPEAM - Fundação de Amparo à Pesquisa do Estado do Amazonas / This work has the theme "proposal of a strategic map based on the SWOT analysis of the Federal Institute of Education, Science and Technology Amazon - Campus Coari." The research discusses the administrative processes and the consequences of planning the administrative dynamics of the Institute. The relevance is scope in the context of the average micro Solimões where the IFAM Campus Coari is inserted. The aim of this study was to propose the development of a strategic map based on the SWOT analysis of the IFAM Campus Coari, from comparisons of the SWOT analysis of similar institutions. The research is bibliographical, documentary, using IFAM information. As a result we sought a strategic map suitable to the reality of this unit of the Federal Institute. / O presente trabalho tem como tema "proposta de um mapa estratégico baseado na análise SWOT do Instituto Federal de Educação, Ciência e Tecnologia do Amazonas - Campus Coari". A pesquisa problematiza os processos administrativos e as consequências do planejamento na dinâmica administrativa do Instituto. A relevância tem abrangência no contexto da microrregião do médio Solimões, onde o IFAM Campus Coari está inserido. O objetivo geral deste trabalho foi propor o desenvolvimento de um mapa estratégico baseado na análise SWOT do IFAM Campus Coari, a partir de comparações da análise SWOT de instituições similares. A pesquisa é de caráter bibliográfico, documental, utilizando de informações do IFAM. Como resultado buscou-se um mapa estratégico adequado à realidade desta unidade do Instituto Federal.

This thesis attempts to explore and analyses environmental training (ET) in Malaysia, Singapore and the United Kingdom. It discusses the relationships of ET with environmental education, human resource development, learning, training and strategic planning. The main goal of the research was to assess which were the most commonly used ET protocols or 'best practices' that can be used and adapted in a variety of organisations. The research was based on a detailed literature survey and drew on the results from a postal questionnaire survey of 94 different organisations of varying size, age and having a variety of quality accreditations. The respondents were mostly from the 36-45 age group, males, first degree holders, specialised in business administration, middle managers and had spent 1-5 years in their organisation. A total of 28 variables were analysed using Chi-Square and Spearman Correlation and are discussed in the text. The 'best practices' of ET in organisations surveyed were identified as: those possessing environmental policies and training policies; conducting training needs assessments using a combination of methods such as discrepancy, democratic, diagnostic and analytic; including ET in their human resource development plan; delivering ET by external consultants and involving trainees in their environmental management system. In addition, these organisations delivered at least 1-5 ET courses per year, used in house courses and lectures, conducted ET evaluations and are committed to ET in the near future. From the 'best practices' identified by the research and face to face interviews with the staff of the Department of Wildlife and National Parks, Peninsular Malaysia, a SWOT analysis, Objective Oriented Project Planning and a Logical Framework (LOGFRAME) were used to formulate a strategic human resource development plan for the Department.

Cílem diplomové práce bylo provést analýzu a zhodnocení situace v malé firmě o počtu kolem 10 zaměstnanců a podat majiteli doporučení v otázkách týkajících se dalšího vývoje firmy, organizování a provádění rozboru ekonomické situace. Teoretická část diplomové práce vysvětluje metody, které jsou aplikovány v praktické části - teorii životního cyklu podniku a metody analýzy SWOT analýza a finanční analýza. Při hodnocení finanční situace podniku byly použity metody horizontální a vertikální analýzy účetních výkazů, hodnocení pomocí poměrových ukazatelů, hodnotového ukazatele výkonnosti - EVA a bankrotních modelů.

First part of this thesis analyses the chinese automotive market itself, for that purpose PEST analysis structure is used. In the main second part of the thesis current situation of Škoda brand in very dynamic local market is assessed. Scope of this thesis is to determine the crucial weaknesses and strengths of the company in comparison with the competition and to evaluate these concerning the specifics of the market and potential trends developing.

This diploma thesis is concerned with the issue of marketing strategy for launching a new product. The objective of the thesis is to review steps connected with the launch of new cider Kingswood into the Czech market. The visions of the marketing strategy are compared with the outcome of the consumer research and situation analysis in the field of cider production and sales in the Czech Republic. Conclusions are summarized by SWOT analysis which describes the situation of product Kingswood and forms possible actions and heading of its marketing strategy.

This thesis titled contains two main parts. In the first part the project goals and theoretical methodology used to compile a business plan is described. The practical aplication part contains basic information about the company. PEST analysis, Porter's five forces analysis, marketing research, SWOT analysis was conducted. Finally, the degree of fulfillment of the expected goals is evaluated.

The aim of this Master's Thesis was to find enterprise value dated 31. 12. 2012. To set the enterprise value I used method of discounted economic value added EVA. Evaluation was made in software named Evalent. It is supporting tool for valuation of companies. Part of analysis was SWOT analysis and strategy analysis. To find the value of company I made financial plan of company based on data disposable for evaluation. I compared company with its main competitors and result of the comparison is that company is above average in each evaluated field. Value of company was set to 997.959.000 CZK.

The Walt Disney Company has been incomparably successful in a wide array of product and experience markets. In the fall of 2019, Disney will launch a new branded streaming service, Disney+. This research will examine and analyze, by means of SWOT and PEST analyses, the marketing strategy and managerial implications for Disney+ as well as the internal and external conditions facing the company that may affect, either directly or indirectly, the platform’s success.

This diploma thesis is focused to design, implementation and deployment of a Document Management System in company Xterway, a.s. Thesis is divided into four parts. The first part contains theoretical background necessary for realization. Analysis of current state of the company and its information system is provided in the second part. The last part is dedicated to realization itself followed by an assessment of the achieved results. The new system should simplify work for employees and reduce maintenance costs.