Analysis of external surroundings, analysis of internal sources and company abilities and SWOT analysis of DHL Express. Divisions of DHL, its products and main competitors.

Diploma thesis is focused on 3 main parts – SWOT analyse of company, calculation of organic matter nutrients balance and overall nutrients balance, and economic assessment of crops growing technologies. Grown crops are rapeseed, winter wheat, hard (durum) wheat, spring barley, corn, soybean and sugarbeet. Organic matter nutrient balance is based on values of crop residues, which were measured for bachelor thesis experiment. This balance is a part of overall nutrients balance of grown crops. In comparison of calculated real nutrient normative has been found that company uses too much nitrogen fertilizer especially for rapeseed fertilization and deficiently uses phosphoric fertilizer in major of its area. In the evaluation of growing technologies, the biggest gross margin was calculated for hard wheat grown in 2016/17, 555,15 €.ha-1. The lowest value of gross margin was calculated for rapeseed growing in 2016/17, - 226,27 €.ha-1. In total assessment of tracked growing years, the company was not in a loss. The biggest yield was calculated for growing year 2015/16, 129 082,40 €.

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Title: Marketing Communication of FIBA Women Basketball Championship 2010 Goal: The goal of my thesis is to describe marketing communication during the World Women Championship 2010 on the basis of observation and my own activity. The thesis should be able to describe different parts of marketing communication during the sport event. The goal is to create the instruction for one of possibilities, how to form marketing communication of a sport event with the help of the establishment description and the existence of marketing communication. Methods: The main method is descriptive analysis. The work uses evaluation proposal and demonstration, as well. SWOT analysis is made of found data. Results: The theses proved that all parts of marketing communication should be mutually connected and consider each other. It deals mainly with Public Relations which focus first of all on reaching needed popularity. Specialised and mass media are used. Information flow from a sport organisation to media representants should keep the balance between the quality and the quantity. Key words: marketing communication, basketball, SWOT analysis.

The main aim of the graduation theses is to work up the strategic analysis in given company which is currently entering market in health service area. In theoretical part there are introduced methods and tools which are used when processing the strategic analysis. In practical part there are those methods applied in particular company. The output of the theses is identification of weaknesses, strenghtnesses, threats and opportunities (swot analysis).

The aim of this thesis is to develop strategic analysis of a company RWE Plynoprojekt, ltd. Based on the analysis of external and internal environment, there are defined opportunities, threats, strengths and weaknesses of the company. Conclusion consists of defining possible strategies that the company could face in achieving their goals and of suggested recommendations that lead to ensuring sustainable business performance. The work is divided into two major parts. The first part is a theoretical study of the topic and the second part consists of analysis of the company itself.

This thesis deals with internal and external strategic analysis of one four star hotel in Prague. The work encloses selected analytical methods to determine the current strategic company position and the key success factors.

Thesis is focused on processing partial strategy of Il Primo Piatto restaurant. The main purpose is implement internal and external analysis, map the current situation and suggest recommendations for future development of the restaurant.

The thesis describes the key facts of the entering to the German market and analyses strenghts and weaknesses of the Czech investor.

Theoretic methods assessing the performance of companies and Balanced Scorecard are descibed in part one. The company "Letiště Praha, a. s." is introduced in part two. The recent situation of this company is analysed and then Balanced Scorecard proposal is created in part three.