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Práce vychází z historie a vývoje firmy Hamé a hodnotí její úspěchy a potenciální možnosti na východoevropských trzích Rumunska a Bulharska. Oba trhy zkoumá pomocí PEST analýzy a na základě jejích výstupů je provedena SWOT analýza obou trhů, zhodnocení současné strategie a návrh možných kroků do budoucna.

Analysis of external surroundings, analysis of internal sources and company abilities and Swot analysis of Českomoravská stavební spořitelna, a.s. A recommendation of appropriate strategy.

Yes / Wood farming is one of the strategies of agricultural development programs to reform unsustainable exploitation of natural resources. Poplar is one of the known species for wood farming in the country. This species is fast-growing and has numerous Colognes has the ability to adapt to different climatic conditions. Fast growth, good economic returns and traditional agricultural knowledge, favorable habitat to agriculture are advantages of poplar for agricultural development. However, the result of previous studies indicates existing barriers to the development of plantation and its development need strategic planning. What seem essential today are strategies to overcome these obstacles. Accordingly, this present study with a holistic view trying to identify the strengths, weaknesses, opportunities and threats of poplar farming. And the most appropriate strategies for the development of poplar farming in Urmia have offered. This research was a Field study and conducted using questionnaires. In this study, strategies were defined using SWOT analysis and the strategies were prioritized using analysis network process. The results showed the history of poplar farming in this region is the most important benefit to development and the many uses for poplar wood is the next priority. Increasingly replacement of poplar farming with alternative cultures is one of the main weaknesses of poplar farming development in this region. After that long return of profitability in poplar farming is the second priority. The most important opportunities for the development were the development of credit specialists to support of poplar farming and the most important threat was lack of annual financing of farmers. Also the results of strategic prioritization showed, Modern irrigation methods to reduce water consumption and planning to teach correct principles of technical planting, farming and harvesting are considered as the most important strategies.

Master of Regional and Community Planning / Department of Architecture and Regional and Community Planning / John W. Keller / This report is a reconnaissance analysis of the Topeka, Kansas downtown district to determine a process of rejuvenation. Many office buildings are established in or near the downtown core, and bring an estimated 30,000 employees to the area; however, after 5:00 PM much of the work force leaves the downtown making it difficult for retail and entertainment businesses to stay open. The purpose of this study is to analyze the downtown district of Topeka in terms of its strengths and weaknesses, and determine the steps that must be taken before a process of rejuvenation can occur. To accomplish this, the study examines strategic data such as a workforce profile, location information, public facilities, historical and current demographics of the city, along with specific information on the downtown area such as past and present plans for renovation. This analysis also includes current plans in the downtown and how they might impact the future physical development of the central core of downtown Topeka such as the potential realignment of Interstate 70. The key to making any downtown project a success is to acknowledge the weaknesses and threats of the area and to recast them as potential opportunities and strengths for the area. This is why the study has a building survey and a S.W.O.T. (Strengths, Weaknesses, Opportunities, and Strengths) analysis.

La matriz FODA es la herramienta de análisis por excelencia para fines de negocios, y se enseña en cursos de pregrado y postgrado. Sin embargo, se entiende que la elección de los factores críticos de éxito (FCEs) que se incluyen en la matriz para el análisis es un proceso muy subjetivo y no estructurado, que da cabida a sesgos y arbitrariedad. Una forma de dar una mejor base y respaldo a los resultados del análisis es mediante la utilización del Proceso Jerárquico Analítico (AHP) con el fin de ponderar la importancia de los FCEs en la matriz FODA y aumentar la fiabilidad de los resultados. Este documento contiene el diseño de una estrategia para enseñar este tema en un curso de planificación de marketing, con la adición de una técnica útil para superar las limitaciones de la herramienta. / The SWOT matrix is the quintessential analysis tool for business purposes, and is taught both in undergraduate and postgraduate courses. However, it is widely understood that the selection of the critical success factors (CSFs) that are included for analysis in the matrix is a very subjective and unstructured process, leaving room for bias and arbitrariness. One way to give a better foundation and support to the analysis results is by utilizing Analytic Hierarchical Process (AHP) in order to weigh the importance of CSFs in the SWOT matrix and increase reliability of the output. This paper contains the design of a strategy to teach this topic in a marketing planning course, with the addition of a useful technique to overcome the limitations of the tool.

Today’s climate issues such as increasing temperatures and extreme change in weather pattern are one of the greatest threats. Therefore there is a united agreement that something needs to be done for reducing the causes of global warming and climate change. Businesses have accepted the fact that they need to take some actions so that they can help, although still some think that environmental solutions are time consuming and costly. (Shah, 2015) Realizing the climate issues and the fact that greenhouse gases remain in the atmosphere for a long time, Sweden started an environmental protection agency in 1967. Since then Sweden has a strong reputation as one of leaders and environmental pioneer worldwide. The government provides various opportunities for environmentally friendly technologies developments within the country and abroad. (Sweden.se, 2016) The case company is one of high technology Swedish companies that are trying to provide air treatment solutions for industries. They mostly work within food frying factories, waste handling and biogas industries. Their solution is highly beneficial technologically as it reduce industrial pollution as well as transferring the heat and purified water from the recovery process back to the system. Consequently they help companies to save costs through low energy consumption and to be environmentally friendly. However, due to economical globalization and other competitors, especially in Sweden, their high technology is not a guarantee for financial and competitive advantages. Marketing strategy and strategic marketing plan is the necessity for their success in the market within Sweden and internationally. This paper is the fundamental base in strategic planning of marketing by analyzing the current situation of company in the market through SWOT (Strength, Weakness, Opportunity, Threat) analysis. Through SWOT analysis I have highlighted the strength points which the case company needs to focus on when introducing their product to customers and compete with the competitors. On the other hand the weaknesses were also analyzed and I have came up with a few suggestions that might help in this case in order to take advantage from their opportunities to improve weaknesses. The result of SWOT analysis clear that their products have a great opportunity in the market due to the high technology they have and they need to have better marketing strategy to introduce their technology and capability to the market.

In my thesis I focus on a surroundings analysis. My goal is to suggest certain entrepreneurial activities using the economic data. Based on these data a prospectus leading to an establishment of a new company will be created.

Analýza konkurenční pozice Jednoty Opava s.d. za pomoci sekundárních dat a nástroje analýzy SWOT. Identifikace tržních výzev a mezer, provedení zákaznického výzkumu trhu za účelem nalezení slabých míst v marketingovém mixu firmu. Segmentace zákaznických skupin. Porovnání s konkurencí.