TV and radio are two different mediums with many differences, but also many similarities. The co-productions made between these two Medias can bee seen on either major galas and music events or in the form of documented radio shows. With this report we wished to take the co-producing between TV and Radio to a new level. We have developed a Talk-show format that satisfies both radio and television audiences. We have done a pre-study including analysis of simulcasts and pure radio and television formats. The study generated a number of key components required for this to work. We have done this with the help of a qualitative audience research method.In order for this format to work the experience need to be as similar as possible between the TV- and Radio audience. Music is a component that is critical for linking the production together. The roles of the production need to be clear and the studio need to be built to satisfy TV viewers’ visual needs."Niklasson Synar – Att leva med musik" is the product of our research. It is a pilot episode of the format that we have built. It is based on the results of the pre- study. The report generally confirms that the key components, in our pre study, is essential to reach a successful co-production. / Validerat; 20120209 (anonymous)