Taiwan's birth rate has dropped to the lowest point in recent years. This phenomenon affects not only the social structure but also the school enrollment. On the other hand, trend toward globalization makes parents and students have more opportunities to understand the world¡¦s school information from a variety of diverse media and channels. This makes the school enrollment more competitive. Under this extremely unfavorable situation, many universities take the school market to the social media and daily life strategically. They change the traditional school enrollment strategy to a more creative and integrated one by emphasizing more on the school characteristics. This research discusses the present university¡¦s enrolled strategy by studying the recent university¡¦s enrolled practice. We use the theory of service triangle developed by Gronroos. In the case of Fooyin University, from the past development of actual practice, we analyze the present university enrolled goal, location, and the marketing approach. We also check that the university enrollment strategy is correct and effective or not referring to the recent performance. This research not only demonstrates the characteristics of school, proposes a nice enrollment strategy, but also helps achieve the goals of sustainable development for a university.

Taiwan has enforced the educational reforms since the academic year of 1994. One of the policies is expand the chance for further education by means of increasing the senior high schools and launching the comprehensive high schools. From academic year of 2001, the policy of high school integrating with local community was undertaken, the core objectives are balancing the gaps between the urban and country districts and promoting the educational quality of the general and vocational high schools. Therefore the government encouraged the students attend the nearby schools to save the social costs and set up the fundamental for the 12-Year Compulsory Education. The enrolment rate of the junior student graduates have been over 96% in the recent years. If the student has the will for further education, the chance is almost 100%. However, the pressure of enrolment has never eased off or calmed down. Because the pursuits for the ¡§elite school¡¨ have never faded off among the mind of the general public. The expectation for entering the ¡§elite senior high school¡¨ for the students and their parents is to seek a better opportunity for superior social class. They do not understand the objectives of diversified social values and hindered the students to seek for their best development by their talent and orientation. Even thought, can the ¡§elite senior high school¡¨ guarantee a ticket to the higher education? The study focus on the junior high school graduates with the same score level of the basic competence test comparing the differences on their academic performances, motives for further education and their reception of education according their different choice of attending schools 3 years after the graduation. The major findings are as listed below: 1. The students who chose the nearby schools they have better grades for the Academic Attainment Testing for university than the students who attend the schools located on different districts. 2. Most of the senior high school students choose their attending school on the preferences of the conventional social values (according the traditional ranking of high schools). The second consideration is the traffic, the reputation of school and the faculties. The incentive of high scholarship is the latest consideration of choosing school. The key for the student chose to attend the schools nearby is on the schools¡¦ high quality educational environment and their good tradition and the word- of- mouth reputation. 3. Most of the students¡¦ satisfaction for the attending schools lied on the ¡§non-academic performance¡¨ and the second lied on the ¡§teacher¡¦s caring on students¡¨ and ¡§good school reputation and tradition¡¨. The least items lies on ¡§high scholarship¡¨ and the ¡§academic performance¡¨. The study concluded with some suggestions on the enforcements of the ¡§academic district allocation¡¨ and ¡§nearby school enrollment¡¨ for the 12-Year Compulsory Education. Key words: nearby school enrollment; cross academic district enrollment; comprehensive high school

Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2009. / Includes bibliographical references.

Thesis (D. Ed. Min.)--Southwestern Baptist Theological Seminary, 2002. / Includes abstract. Includes bibliographical references (leaves 111-115).

Thesis (Ed.D.) -- Teachers College, Columbia University, 1991. / Typescript; issued also on microfilm. Sponsor: Craig Richards. Dissertation Committee: Thurston Atkins. Includes bibliographical references: (leaves 208-215).

Originally presented as the author's Thesis (doctoral)--Université catholique de Louvain, 2002. / Includes bibliographical references (p. [221]-232).

Thesis (Ed.D.)--Duquesne University, 2009. / Title from document title page. Abstract included in electronic submission form. Includes bibliographical references (p. 103-109) and index.

Thesis (Ph. D.)--University of Texas at El Paso, 2009. / Title from title screen. Vita. CD-ROM. Includes bibliographical references. Also available online.

Thesis (D. Ed. Min.)--Southwestern Baptist Theological Seminary, 2002. / Includes abstract. Includes bibliographical references (leaves 111-115).

This study analyzes budgets of Texas school districts experiencing declining enrollments, as opposed to districts with increasing or steady enrollments. This study identifies how schools are expending funds to meet those needs while dealing with enrollment changes. A total of 924 school districts are studied. The changes in average daily attendance from 1993-1994 to 2003-2004 are used to categorize each district as having increasing, stable, or decreasing enrollments. The total dollar amount expended is compared to the total number of students in each district to determine the amount expended per student. The amounts expended for special education career and technology education, bilingual education, and compensatory education are compared to the number of students being served by those programs to determine a dollar amount that can also be compared from the 1993-1994 and 2003-2004 school years. The per-student expenditures for each educational program are compared to the overall per-student expenditures in each enrollment category (increasing, stable, decreasing). The study reveals no clear pattern of change in the comparison of overall spending to individual program spending as district enrollments fluctuated.