The problem of this study was to determine perceived relationships between higher education institutions in Texas and daily newspapers and television stations in the state. It also was to determine roles, responsibilities, and priorities of college information office representatives.

The problem of this study was to determine specific competencies associated with the superintendent's role in public relations and to determine the relationship between school district size and public relations competencies needed by the superintendent. Conclusions of the study were Public relations competencies for superintendents can be identified in seven competency areas with specific competencies within each area. The seventy-seven specific public relations competencies identified in this study are all needed by practicing superintendents. There is a priority of importance among the seventy seven specific competencies with the competency area of "Relations With the Board of Education" receiving top priority and the competency area of "Personality Traits" receiving second priority. Superintendents from differing size school districts generally do not vary in their perceptions of the competency areas. Differences do exist between perceptions of superintendents of different size schools to specific competencies within competency areas.

This treatise provides an overview of the American style of school public relations and suggests the possibilities for the positive impact such a treatise could have within the South African educational realm. Three models of school PR are proposed in this treatise in view of the fact that there is no one-size-fits-all kind of approach to school public relations. Schools differ in size either physically or financially, and these differences can have an impact on the extent to which public relations would be practised. Thus each model is described according to the practise of a minimum, standard and an advanced school PR plan. These models strive to provide either a starting point for implementing a PR plan; or a checklist for schools who already practise some form of PR. The nature and scope of public relations is explored within three selected South African public schools in Uitenhage to establish the extent to which the Modern Age of School Public Relations has “arrived”. Based on the research findings it can be deduced that most schools practise some form of PR, whether strategically planned or spontaneously, as the need arises. However, although it is apparent that the Modern Age of school public relations is being set in motion, it must be expanded on and progressed to incorporate all the facets of a proactive systematic PR plan. The content of this research paper details a step-by-step approach for South African schools to start a planned public relations programme. Furthermore taking into account current trends it proposes ideas to involve learners, staff and parents in the planning and implementation of strategic public relations in an attempt to achieve the school’s objectives and validate its vision. This treatise aims to provide a foundation for exploring the current practise of public relations within the educational environment and could stimulate further study by investigating and evaluating the PR of all class ranks of South African schools.

This paper is based on a study purposing to discover guidelines for developing a program to improve school-community relations for the Bethlehem School. In order to accomplish this general objective it has been necessary: (1) to clarify the reasons for making the study; (2) to state general principles upon which a program for improving school-community relations may be based; (3) to analyze obstacles and assets in the school's service area; and (4) to suggest definite steps that might be taken in order to promote better school-community relations. / Typescript. / "A Paper." / "August, 1952." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Science." / Includes bibliographical references.

"Since Claxton High School is among the few schools in its geographical area which have a physical education program, and since that program has been in effect for only a short period of time, it is felt that the people of the community need to be more fully acquainted with the program in order to appreciate its values. Therefore, the purpose of this study is to determine if the high school circus, presented as representative of the total physical education program, is valuable as a public relations project"--Introduction. / Typescript. / "August, 1954." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Science." / Advisor: Kenneth D. Miller, Professor Directing Paper. / Includes bibliographical references (leaves 25-26).

Public schools in California have suffered severe budget cuts, causing lay-offs among teachers and support staff, class size increases, and program cuts. This thesis includes an audit of a public elementary school to determine its use of public relations practices to establish family and community partnerships. Such partnerships often channel much needed resources into schools. In-person interviews were conducted with administrators, teachers, parents and community members. Participants were asked to answer both open-and closed-ended questions. School publications were also reviewed. 6 Results showed that the school has established partnerships within the community. These partnerships were established to provide services to children without access to dental or healthcare. However, these partnerships are limited, and they impact only a small number of students. Results also show a willingness on the part of parents and community members to volunteer at the School. However, the School has not communicated that there is such a need. Suggestions are made for ways the School might use public relations to enhance outreach efforts.

"The general purpose of this paper is to examine a particular phase of public relations as it relates to the community of Stuart, Florida. The immediate purpose of the paper is to suggest possible avenues of approach to lead lay groups to a fuller understanding of the modern elementary program in Stuart, Florida, a typical small town where rapid rate of growth is raising many problems for the profession and creating active public interest and concern"--Introduction. / Typescript. / "August, 1951." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts." / Advisor: Virgil E. Strickland, Professor Directing Paper. / Includes bibliographical references (leaves 53-62).

The study focuses on public relations as a significant aspect of the functions of the principal as the manager of a secondary school. A review of selected literature suggests that a large number of the daily administrative and managerial tasks performed by principals require public relations skills. Research was conducted, by means of questionnaires and structured interviews, among principals and teachers at House of Delegates secondary schools in the greater Durban area. The research analysis examines principals' qualifications and in-service training in public relations. The public relations practice at schools used in the sample are evaluated in terms of selected public relations issues, viz. fund-raising, communication with the school's publics, coping with crises and image-building. The results of the study indicate that few principals have received training in public relations and that public relations practice at House of Delegates secondary schools in the greater Durban area is weak and inadequate. In the view of the researcher, principals should be given special in-service training, to develop their public relations skills and to teach them sound public relations practice, so that they will become better managers of their schools. / Thesis (M.Ed.) - University of Natal, Durban, 1993.

A central requirement to accomplish a competent and effective education system is the inclusion of a post matric year to facilitate the transition from the protected academic leaning to the reality of the world at large. This strategy needs to emphasise the acquisition of formative information to minimise problems that might arise if life skills needs and tertiary learning barriers are not promptly identified and addressed. Michaelhouse a private school in Kwa-Zulu Natal- South Africa is faced with declining numbers in the post matric class called the sixth form. The study recommends that in order to improve the marketability of the sixth form programme, the following objectives need to be met by Michaelhouse. i. Be a centre of excellence providing high quality education in a supportive and caring environment. ii. Be entrepreneurial and innovative in encouraging more students to pursue the post matric offering. iii. Be responsive to the needs of the community and business sector in the provision of continuing education and training. iv. Prepare students to function effectively in an adult world. The purpose of this study is to establish the expectations of students with regards to the offering of a sixth form programme, in order that the Michaelhouse may customise the curriculum incorporating customer needs. This will be used as a marketing tool to attract pupils to Michaelhouse. / Thesis (MBA)-University of Natal, Durban, 2002.

M.Ed. / In Chapter I an expOsition of the purpose of this study is given and the background to the research problem is explained. The problem statement is presented and demarcated into the aims of the research and the research methodologies. Both research methodologies (quantitative and qualitative) research were used. Concepts that were used in this study are clarified. Chapter 2 concentrates on the literature review to establish what other theorists say about learner mobility and school marketing. It emerged that many township schools lacked adequate financial resources. Most importantly, in some schools, a vision and mission statement was lacking. Township schools need to be marketed. Market research, analysing a school's product and service and the management of the school marketing process were aspects that are explored. Schools need to be market-orientated. In Chapter 3 the design of the research instruments, both quantitative and qualitative, are discussed. The questionnaire, consisting of 25 open-ended items, is discussed and was found unreliable. The qualitative research was explored. Focus group interviews were conducted at three secondary schools in the Stanwest circuit, Standerton. Chapter 4 contains an analysis and interpretation of some of the empirical data. The analysis procedure is looked into and the following categories and sub-categories have been derived from the analysis: Resources (physical, human and financial); Stability; Parent participation; Participation of the Mpumalanga Education Department; Discipline; School marketing. Chapter 5 provides an overview of the study, discusses the limitations thereof and makes recommendations. Township schools need to be marketed. Topics such as market research, analysing a school's product and service, defining and redefining a school's product and service, and managing the marketing process, were recommended in the marketing of township schools.