This thesis deals with the aging of population and the possibility of adaptation of the elderly people to the social changes, particularly the changes of information and communication technologies. The aim is to analyze the position of seniors in the information society, focusing on the integration seniors into the society by voluntary education at universities of the third age. I will judge how U3A courses influenced the ability of integration seniors into the information society in the Czech Republic. The theoretical part is conceived as the underlying definition of basic terms used in the thesis the senior population, the information society and universities of the third age. The analytical part uses the method of questionnaire based on qualitative research and analysis of internal information from U3A by using my own observations.

The thesis deals with the apprehension of homogeneity and heterogeneity of the senior consumer market and their impact on marketing. The thesis is mapping specification and characterization of the lifestyle and consumer behavior of the 55+ generation in the Czech Republic. It aims to determine the marketing potential of the target group. Typical views of elderly people in terms of the society and companies are based on analysis of MML-TGI data, secondary data research and own primary data using both qualitative and quantitative market research methodologies. Primary data are acquired by the face-to-face and on-line questioning, and carrying out through individual depth interviews. The marketing approach for seniors is recommended on the base of findings and conclusions resulting from both -- the methodological and analytical part of the thesis.

L’évolution technologique et l'accroissement de la population vieillissante sont deux tendances majeures de la dernière décennie. Durant cette période, la prolifération ubiquitaire de la téléphonie mobile a changé les habitudes de communication des gens. Le changement constant des appareils téléphoniques portatifs, l'augmentation des fonctions, la diversité iconographique, la variété des interfaces et la complexité de navigation exigent aujourd’hui non seulement plus de temps d'adaptation et d’apprentissage, mais représentent aussi un effort cognitif important. Les technologies d'information et de communication (TIC) sont devenues des outils incontournables de la vie moderne. Pour les personnes âgées, cet univers en perpétuelle mutation avec ces nouveaux appareils représente un obstacle à l’accès à l’information et contribue ainsi au gap générationnel. Le manque de référence et de soutien et les déficiences physiques ou cognitives, que certaines personnes développent en vieillissant, rendent l'usage de ce type d’objet souvent impossible. Pourtant, les produits intelligents plus accessibles, tant au niveau physique que cognitif sont une réelle nécessité au sein de notre société moderne permettant aux personnes âgées de vivre de manière plus autonome et « connectée ». Cette recherche a pour but d'exposer les défis d'usage des téléphones portables existants et d'identifier en particulier les problèmes d’usage que les personnes âgées manifestent. L’étude vise la tranche de population qui est peu habituée aux technologies de communications qui ne ciblent le plus souvent que les plus jeunes et les professionnels. C’est en regardant les habitudes d’usage, que la recherche qualitative nous permettra d’établir un profil des personnes âgées par rapport au TIC et de mieux comprendre les défis liés à la perception, compréhension et l’usage des interfaces de téléphones portables. / Technological progress and the growing aging population are two major trends of the last decade. The ubiquitous proliferation of mobile communication devices during this period has significantly altered people’s communication habits. The constantly changing mobile phones, their increasing features, the numerous icon designs, the variety of user interfaces and its complex navigation require nowadays not only more time for adaptation and learning but also a significant cognitive effort. Information technology and communication (ICT) have become essential tools of modern life. For seniors, this constantly mutating universe with its new digital devices makes information accessible to many thus contributing to a generational divide. The lack of reference and support and the physical or cognitive impairment that some people often develop while aging makes the use of such products very difficult. Both, a physically and cognitively accessible system becomes a real necessity in our modern society since it could help seniors live more autonomously and« connected ». This research aims to identify the challenges related to mobile phone use and reveal specific problems that older people encounter. The study focuses on the population that is little familiar with these devices especially since communication technologies seem aimed at the younger generations and professionnels. Through qualitative research seniors’ usage pattern will be studied allowing us not only to establish different user profiles with respect to ICT but also to better understand the challenges related to the perception, comprehension and manipulation of mobile phone user interfaces.

Title: Sport and physical activities in senior population - situation and promotion in Cheb Town The aim of this thesis is to examine what way of life seniors in Cheb prefer, what physical level they achieve and what specific programs and opportunities for leisure activities for this specific group of people in Cheb is organized. Conducted survey is to provide answers to questions primarily related to the level of physical activity of seniors and integration of these activities in their lifestyle and perception and satisfaction wit treir own health and life. Results of this work are the proposals that could help engage more seniors in an active lifestyle and proposals that could be considered by established organizations devoted to work with this specific group of people. Powered by TCPDF (www.tcpdf.org)

L’évolution technologique et l'accroissement de la population vieillissante sont deux tendances majeures de la dernière décennie. Durant cette période, la prolifération ubiquitaire de la téléphonie mobile a changé les habitudes de communication des gens. Le changement constant des appareils téléphoniques portatifs, l'augmentation des fonctions, la diversité iconographique, la variété des interfaces et la complexité de navigation exigent aujourd’hui non seulement plus de temps d'adaptation et d’apprentissage, mais représentent aussi un effort cognitif important. Les technologies d'information et de communication (TIC) sont devenues des outils incontournables de la vie moderne. Pour les personnes âgées, cet univers en perpétuelle mutation avec ces nouveaux appareils représente un obstacle à l’accès à l’information et contribue ainsi au gap générationnel. Le manque de référence et de soutien et les déficiences physiques ou cognitives, que certaines personnes développent en vieillissant, rendent l'usage de ce type d’objet souvent impossible. Pourtant, les produits intelligents plus accessibles, tant au niveau physique que cognitif sont une réelle nécessité au sein de notre société moderne permettant aux personnes âgées de vivre de manière plus autonome et « connectée ». Cette recherche a pour but d'exposer les défis d'usage des téléphones portables existants et d'identifier en particulier les problèmes d’usage que les personnes âgées manifestent. L’étude vise la tranche de population qui est peu habituée aux technologies de communications qui ne ciblent le plus souvent que les plus jeunes et les professionnels. C’est en regardant les habitudes d’usage, que la recherche qualitative nous permettra d’établir un profil des personnes âgées par rapport au TIC et de mieux comprendre les défis liés à la perception, compréhension et l’usage des interfaces de téléphones portables. / Technological progress and the growing aging population are two major trends of the last decade. The ubiquitous proliferation of mobile communication devices during this period has significantly altered people’s communication habits. The constantly changing mobile phones, their increasing features, the numerous icon designs, the variety of user interfaces and its complex navigation require nowadays not only more time for adaptation and learning but also a significant cognitive effort. Information technology and communication (ICT) have become essential tools of modern life. For seniors, this constantly mutating universe with its new digital devices makes information accessible to many thus contributing to a generational divide. The lack of reference and support and the physical or cognitive impairment that some people often develop while aging makes the use of such products very difficult. Both, a physically and cognitively accessible system becomes a real necessity in our modern society since it could help seniors live more autonomously and« connected ». This research aims to identify the challenges related to mobile phone use and reveal specific problems that older people encounter. The study focuses on the population that is little familiar with these devices especially since communication technologies seem aimed at the younger generations and professionnels. Through qualitative research seniors’ usage pattern will be studied allowing us not only to establish different user profiles with respect to ICT but also to better understand the challenges related to the perception, comprehension and manipulation of mobile phone user interfaces.

The diploma thesis is aim at analysis of determinants that determine whether is the market of homes for the elderly and homes with special regime attractive for current and potential entrepreneurs. Theoretical part explains the phenomenom of population ageing, analyzes predictions of population development and the development of number of people suffering from Alzheimer disease, senior's financial resources, reasearches rights and duties of social services providers and analyzes effectiveness of financing the social services according to the type of founder. For needed findings is used analysis of specialized literature and studies. Analytical part analyzes preferences for examined kinds of social services. Offers practical example of running the home with special regime and brings the opinions of specialists on economization of social services. In the end of work are collected findings evaluate by means of SWOT analysis.